things to know when hiring a digital marketing agency
TRANSCRIPT
today'sgoals
To properly dissect a digital marketing proposalby having a basic understanding ofthe products offered & what sorts of questionsyou should ask before you sign.
1. WEBSITES2. SEO + PPC
3. EMAIL MARKETING4. REPUTATION MANAGEMENT5. SOCIAL MEDIA MARKETING
today'stopics
Website 101
3. Where do you get the content?
4. Do I have to pay extra for photos, info graphics, etc.?
5. Do I own the domain?
Website 101
6. Will I be able to make changes to my site?
7. Is maintenance included?
8. What does maintenance include?
9. What happens if I cancel my contract?
10. How long will it take from start to finish?
PPC: Pay Per Click(aka SEM)
ASK: What percentage of mybudget is going towards the ad-spend and what percentage is
going toward fees?
SEO: On‐Site vs. Off‐Site
ON‐SITE SEO:Factors ON YOUR WEBSITE that effect SEO
OFF‐SITE SEO:Factors OFF your website that effect SEO
Email Marketing:In‐House or Outsource?
FACTORS TO CONSIDER:
1. Mobile Devices2. Context and Content3. Personalization 4. Data Driven Analysis
Social Media Marketing
A business can't just postsomething to Facebook once a
month and call it a day.
Social Media Marketing
An effective social media strategyhas the following:
1. GOALS 2. SCHEDULE 3. DATA
Resources
Search Engine Land(http://searchengineland.com)
MOZ Blog(https://moz.com/blog)
Mail Chimp Blog ‐ Email Marketing(http://blog.mailchimp.com)
HootSuite Blog ‐ Social Media(https://blog.hootsuite.com)
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