things you could be doing online but aren't (2014)
DESCRIPTION
TRANSCRIPT
Oh, the places you should be going
(or...Storytelling in 2014 and beyond)
Jim Streisel, MJEHiLite adviser and
communications adviserCarmel (IN) High School
@CarmelJim
www.slideshare.net/CarmelJimSaturday, July 5, 14
The good ol’ days 1937 1944 1971 1982
Saturday, July 5, 14
Just yesterday(metaphorically)
BroadsheetColor
Publish every two weeks
Saturday, July 5, 14
Then…
Saturday, July 5, 14
...the Web1996-97
1999ish
Early 2000s
Mid to late 2000s
Saturday, July 5, 14
Today
Saturday, July 5, 14
Print options
Saturday, July 5, 14
Print options
Saturday, July 5, 14
Are you online yet?
???Saturday, July 5, 14
You’re not? Why?Get there. Now.
Saturday, July 5, 14
We’ll wait...
Saturday, July 5, 14
So now that you’re online...
Saturday, July 5, 14
What’s next?
Think about what you want to accomplish.
• Just get online? How often? How many new posts?
• Be more social? Why? Who?
• Share video? Audio?
• What does your student body use most often?
Saturday, July 5, 14
Pick one
Saturday, July 5, 14
Pick one...then explore.
Saturday, July 5, 14
Websites
Saturday, July 5, 14
Websites
• This is the building block/canvas for all of your expansion.
• Most use the free Wordpress content management system (CMS) - could use Drupal, Joomla, etc. (also free)
• A way to post breaking news, updates, visuals (slideshows, videos, etc.)
Saturday, July 5, 14
Lots of ‘themes’
Saturday, July 5, 14
What’s new?‘Responsive’ themes
Saturday, July 5, 14
What to store?
Saturday, July 5, 14
Photos
Saturday, July 5, 14
Photos: Why?
• Readers love slideshows.
• Great to utilize all those photos you (should) already have but weren’t able to place in print.
• Easy to upload.
Saturday, July 5, 14
Photos: How?
Lots of free services available online:
• FlickR
• Fotolog
• Picasa
• Photobucket
Saturday, July 5, 14
Videos
Saturday, July 5, 14
Videos: Why?• Can help tell visual and auditory stories better.
• Can enhance existing print coverage.
• Like photos, easy to upload.
• You don’t have to be a broadcast genius. Short clips work best. >>
Saturday, July 5, 14
Videos: How?Lots of free services available online:
• YouTube
• SchoolTube
• Vimeo
• Smugmug
Saturday, July 5, 14
Issuu
Saturday, July 5, 14
Issuu: Why?
• Archives content
• Great for parents/alumni
• My favorite way to look at the paper.
Saturday, July 5, 14
Issuu: How?
• Get PDFs of your publication.
• Go to www.issuu.com
• Follow the instructions. (It’s pretty straightforward.)
Saturday, July 5, 14
Let’s get social.
Saturday, July 5, 14
So many options…• Facebook
• Foursquare
• Vine
Saturday, July 5, 14
Facebook…Pages
Saturday, July 5, 14
Facebook…Have an identity and a personality.
Saturday, July 5, 14
Saturday, July 5, 14
Twitter…diversify
Saturday, July 5, 14
Twitter…schedule
Hootsuite works
great, too.
Saturday, July 5, 14
Saturday, July 5, 14
Put it all together…
Saturday, July 5, 14
Storify
Saturday, July 5, 14
Great way for students to ‘build their brand.’
Saturday, July 5, 14
Branding
(left) From the Kirkwood Call, Kirkwood High School
(above) From the HiLite, Carmel High School
Saturday, July 5, 14
Other cool stuff
Saturday, July 5, 14
QR codes
Saturday, July 5, 14
Calendars
Saturday, July 5, 14
CoverItLive
Election coverageSports coverageOlympicsFantasy sportsOther???
Saturday, July 5, 14
CoverItLive in action
From Westside Wired, Westside High School
Saturday, July 5, 14
Polls and Surveys•Tie in with print coverage.•Interact with your readers
Saturday, July 5, 14
Spotify
Saturday, July 5, 14
Apps
Saturday, July 5, 14
Aurasma
Saturday, July 5, 14
Or you can get really cool…
From FHNToday, Francis Howell North High School
Saturday, July 5, 14
Bringing it all together
From the Foothill Dragon Press, Foothill Technology High School
Saturday, July 5, 14
So what’s all this mean?How do your readers read?
Play to those habits.
Saturday, July 5, 14
Use analytics
Saturday, July 5, 14
Put it together
Saturday, July 5, 14
Putting it together
Saturday, July 5, 14
Resourceswww.jeadigitalmedia.orghttp://www.studentpress.org/nspa/http://www.columbia.edu/cu/cspa/http://www.facebook.com/journalists
On Twitter:@manfull@dgoble2001@storify@ericasmith@jeadigitalmedia
Saturday, July 5, 14
Contact info and then questions
@CarmelJimslideshare.net/CarmelJim
Saturday, July 5, 14