Think Like an Entrepreneur Take Charge of Your Career

Photo: Steven Depolo, bit.ly/1NVCPQv

presentation by

@KarenWorkman

Photo: Grant Hutchinson, flic.kr/p/6CfYL

Let’s talk about that career ladder

* Based on my memory; not entirely accurate but probably close.

* Based on my memory; not entirely accurate but probably close.

*bolded items represent jobs that had not previously existed at the organization

Expectations over a period of 30-40 years

TAKEAWAY The ladder as we knew it is gone.

He didn’t choose @mashablejim

Your identity belongs to you,

not your employer.

Your audience

belongs to you, not your

employer.

Treat it as such.

TAKEAWAY Be your own brand.

#SKILLS

Photo: Teresa Ling, flic.kr/p/4zACNQ

Photo: Mufidah Kassalias, flic.kr/p/h2zehB

Write clean copy

Have quality social media profiles

Understand how to use social media

Be accurate

Develop your voice

Content Management Systems

Basic coding

Photography

Shooting video

Editing video

Analytics

Photoshop

Writing web headlines Search engine optimization (SEO)

Social media optimization (SMO)

AP Style

New platforms

(Responsible) Curation

Live blogging

Live tweeting

Human centered design Trending news discovery

Spreadsheets

Data-driven journalism

Digital production

Audience engagement

Audio #SKILLS

Pop Quiz

<a href="URL HERE" target="_blank">TEXT HERE</a>

Pop Quiz What is the Rule of thirds?

"Rule of thirds applied on Mädchen am Strand" by Max Nonnenbruch

Pop Quiz <blockquote class="twitter-tweet" lang="en"><p>&quot;This stuff people are doing with the subordinate clause, it’s pretty sophisticated, and oddly deep.&quot; <a href="http://t.co/fjIHQ7q5aM">http://t.co/fjIHQ7q5aM</a></p>&mdash; Karen Workman (@KarenWorkman) <a href="https://twitter.com/KarenWorkman/status/575101930176909313">March 10, 2015</a></blockquote> <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

TAKEAWAY Identify what would be useful to know and

never stop learning.

(Image: Paul Townsend, flic.kr/p/iyKfj1)

Your attitude is everything

Give respect •• Earn respect •• Get people talking about themselves •• And listen to them, actively •• Be open-minded •• Get excited about your work

No one will bother teaching you

anything if you don’t present

yourself as someone who wants to learn.

(Image: Allen Skyy, flic.kr/p/8FaxFZ)

Who is a mentor?

• Might be your peer

• S/he can be outside your employer’s network

• Or even outside of your industry

• May not be just like you

• Could be an opposite gender

D O N ’ T D I S C O U N T A N Y O N E (Image: jinterwas, flic.kr/p/caazWd)

How do you get a mentor? Not like this.

What can you offer?

“In the working world, people are primarily interested in what you can do for them, rather than the other way around. Tell the person what you have to offer, and how good you are at it. Perhaps this person needs a researcher? A statistics whiz? Someone willing to track down people who are hard to find?”

— Author & Journalist Cathryn Jakobson Ramin

(as quoted by Jillian Keenan for Poynter)

TAKEAWAYS

• Identify people who would make good mentors

• Find common ground with them

• Become a part of that person’s network in a way that is not obnoxious or weird (i.e., professional/networking events)

• Create a mutually beneficial relationship

What do you want to be when you grow up?

(Image: Gary Alexander, flic.kr/p/7xPaEG)

Know your brand promise

(Image: SheltieBoy, flic.kr/p/c7V6aj)

Exercise Write your professional mission statement.

THIS IS MINE.

I will work on the cutting edge of innovation in digital journalism, upholding the values of our industry and helping

newsrooms evolve to capture audiences on new platforms. I’ll continually develop new skills and use my aptitude for teaching others to help my colleagues learn, and love, the opportunities

new tools and platforms afford us in telling stories that are critical to the health of our nation’s democracy.

take five minutes • write two sentences • be ready to read them

TAKEAWAY Know what you want to be known for.

How to survive the next layoff (or land on your feet if you don’t)

(Image: flazingo.com)

“

— Martin Baron, Executive Editor of

April 7, 2015

Survival kit

Strong skill set

Brand promise built off your skill set

Body of work showing you’ve executed your

brand promise

Network that says is true

network BEFORE you need it

shameless plug

ONA has local chapters, too

TAKEAWAY What you can do is your foundation;

who knows you can do it is your safety net.

Identified the needs of my newsroom that I could fill

The need was training

Increased visibility = more job opportunities within my company

Took a risk to join my company’s start-up

Networked within & outside of my company

Start-up failed, but my body of work + advocates = a better job

Newsroom training Statewide training Companywide training

How I survived being laid off

Attitude + Skills + Focus + Network

TAKEAWAY Surviving a layoff starts long before being laid off.

Exercise Tell me about yourself.

Use this formula: Present – Past – Future

THIS IS MINE.

I’m a senior staff editor at The New York Times, where I handle our digital presentation on a variety of platforms. I started off as a reporter at a local newsroom in Michigan

more than a decade ago and have done a lot of exciting jobs since then, from social media to breaking news. Here is where

I would say something about why I want to join X organization. In my spare time, I gaze longingly at dogs.

take five minutes • read to the person next to you • offer feedback

Have fear about your career, or have ambition. Your choice.

FINAL WORDS