think mobile first: jcc mobile marketing strategies
DESCRIPTION
Benchmarking shows more than two-thirds of JCC members have smartphones. Learn how your JCC can put these devices at the core of your JCC’s marketing strategy.TRANSCRIPT
![Page 1: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/1.jpg)
Think Mobile First
March 2014
![Page 2: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/2.jpg)
State of Mobile
How to Optimize for Mobile
Why Mobile Apps
The JCC in the Mobile Age
![Page 3: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/3.jpg)
State of Mobile
75%of JCC members and participants have smartphones,
compared to 48% of US population and 62% of mobile phone users.
![Page 4: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/4.jpg)
State of Mobile
![Page 5: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/5.jpg)
State of Mobile
60,000+guides have been downloaded in the JCCs of North America App
![Page 6: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/6.jpg)
State of Mobile
20%of website traffic to JCC websites is from a smartphone.
![Page 7: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/7.jpg)
69% 31%
Mobile Friendly Websites
![Page 8: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/8.jpg)
Emails Read on a Smartphone
48% of E-mails Are Read on a Smartphone
![Page 9: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/9.jpg)
Social Happens on Mobile
914 min/mo spent on FB Mobile • Avg session is 63 seconds
![Page 10: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/10.jpg)
Our Life is Filled With Screens
![Page 11: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/11.jpg)
Our Life is Filled With Screens
![Page 12: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/12.jpg)
Our Life is Filled With Screens
![Page 13: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/13.jpg)
Huge Mobile Advertising Opportunity
![Page 14: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/14.jpg)
Advertising Opportunity
Advertising Targeting Options
1. Geography
2. Language
3. Age
4. Gender
5. Workplace
6. College
7. Interests (including job titles)
8. Categories
9. Your own email lists
10.Relationship status
11. Education level
12.College major
13.School
![Page 15: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/15.jpg)
How to Optimizefor Mobile
![Page 16: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/16.jpg)
Understand What Mobile Users Want
![Page 17: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/17.jpg)
Google Mobile Recommendations
Recommended Mobile Solutions1. Responsive Site2. Dynamically serving different HTML on the same URL3. Separate mobile URLs
![Page 18: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/18.jpg)
Google Mobile Recommendations
Recommended Mobile Solutions1. Responsive Site2. Dynamically serving different HTML on the same URL3. Separate mobile URLs
Easiest to Implement1. Separate mobile URLs2. Dynamically serving different HTML on the same URL3. Responsive Site
![Page 19: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/19.jpg)
Creating a Mobile Site
![Page 20: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/20.jpg)
Recommended E-mail Optimizations
•Keep E-mails Clean with Simple Layouts•Make Call to Action Buttons Tap Friendly (Apple suggests 44x44 pixels)•Test, test and test again (Litmus or Mailchimp)•Mobile-friendly Landing Page•Subject Line More Important Than Ever
![Page 21: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/21.jpg)
Recommended Social Optimizations
• Micro-Content• Use Apps that Create Content• Give Users Prompts• Promote Check-Ins • Use Facebook & Twitter Meta Tags• Use Video / Keep it Short
![Page 22: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/22.jpg)
General Rules of Thumb
• Post content, not PDFs• Mobile friendly video (YouTube)• Give option to view full site• Prioritize pages to optimize• Make testing on mobile a key step on your checklist
![Page 23: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/23.jpg)
Why Mobile Apps
![Page 24: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/24.jpg)
What are apps good for?
•Schedules•Feedback•Sending Messages•Social Media Interaction
Apps are great for…
![Page 25: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/25.jpg)
Apps and Mobile Websites are Different
•Push Messages•Notifications and Alarms•No load time•Personalized experiences through sign-in•Cross-device syncing•New developments - iBeacons
Apps Use Your Device’s Features
![Page 26: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/26.jpg)
The Big Picture
A Vision of Success
•When is my spin class tomorrow?•Isn’t there a free lecture tonight? Maybe I can register from my phone.•I wonder what the JCC’s hours are through Passover.•Oh, there’s an emergency closure!•Did you hear that the JCC just received a $1 million gift to build an annex?
![Page 27: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/27.jpg)
Program Information
![Page 28: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/28.jpg)
Short Digression on iBeacons
•Low energy•Small•Inexpensive (~$10 each)•Universally recognizable by mobile devices
iBeacon Facts
![Page 29: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/29.jpg)
JCCs of North America App
What’s Coming?
•Desktop web version with session registration components•Networking with other members•iBeacon scavenger hunts, geo-targeted messaging, and check-ins
![Page 30: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/30.jpg)
A Case Study in Mobile
Dan Baer, Camp Operations Officer at Camp Inc.
![Page 31: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/31.jpg)
Goal = Connec:ons & Engagement
![Page 32: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/32.jpg)
![Page 33: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/33.jpg)
Analy&cs by Device Type
70% Desktop 20% Mobile 10% Tablet
![Page 34: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/34.jpg)
![Page 35: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/35.jpg)
Responsive Mobile
Views/Month
Boulder JCC 850 Month
Camp Inc. 500 Month
![Page 36: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/36.jpg)
App
673 Downloads
![Page 37: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/37.jpg)
Olark Live Chat
![Page 38: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/38.jpg)
Oh…and…Social Media
![Page 39: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/39.jpg)
Tools =
Responsive Design App
Live Chat Social Media
![Page 40: Think Mobile First: JCC Mobile Marketing Strategies](https://reader034.vdocuments.net/reader034/viewer/2022051513/5478e4d3b4af9fb4158b4696/html5/thumbnails/40.jpg)
Questions?
?