SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN

Research Unit for Modern Architecture Studies in Southeast Asia Foundation in Natural and Built Environments (FNBE)

Group Member : Rachael Cheong (0319926)

Chong Kit Yee (0319748)

Lucas Ong Tun Chiek (0319939)

Miaw Yen Chee (0319)

Daniel Mazlan (0321409)

Lecture : T. Shankar

Intake : August FNBE 0814

Submission Date : 8th June 2015

TABLE OF CONTENT

ATTRACTION- THINK TWICE -

NO. TITLE PAGE NO.1. ACKNOWLEDGEMENT2. INTRODUCTION3. MRTHOD

APPARATUS & MATERIAL PROCEDURE

4. DISCUSSION CONCEPT AND DEFINITION STORYBOARD DESIGN APPLICATION AND ANALYSIS CONCLUSION

5. APPENDIX6. REFERENCES

ACKNOWLEDGEMENT

This assignment would not be complete without the effort and Co-operation from

our group members, Ong Tun Cheik, Rachel Cheong, Chong Kit Yee, Daniel and Miaw Yen

Chie. We would like to acknowledge the effort that have contributed by each group

member that involved in making this project. Their efforts, understanding and patience has

been the key for th undertaking of this assignment.

We are grateful and satisfied that we manage to finish our psychology assignment within the

time given by our lecturer, Mr T. Shankar. We couldn’t done the assignment without his

guidance and also advices that was given by him to produce this report, video and also

presentation slides which is titled ‘ Think Twice’.

INTRODUCTION

In this project, students are required to carry out a social psychology conceptual

video clip and required to do a presentation in a group of 4 to 5 students. Students may

us theories from a choice of topic that is taught and discussed in class.

Students are required to complete three tasks and that is, producing a video clip

which has a relation to the psychology concept student may use any of the psychology

concept that we have learned in psychology class.

Next, we are require to carry out a report which basically is about the of the

video clip and also prepare a summarize form in a power point (Slides) which is more

convenient and easier for students present the concepts that involved in the video

during class.

This project will help students to learn and also have a better understanding in

the connection between concepts and perspective within psychology and with other

discipline. Hence, student will be able to engage in psychological inquiry and become

self-regulated learners.

METHODS – APPARATUS & MATERIAL

To make sure that our group video ‘I should think twice” was filmed smoothly.. We discussed on the tools and props that needed to be use to ensure completing the

storyboard act.

Below is the item used.

Filming item: DSLR IPhone 5

Editing software: Windows Movie Maker Camtasia Studio Wavepad

Props Used: Eraser stain (nails) Cookie Tissue Paper Hp laptop

METHODS – PROCEDURE

SETTINGS :

To make a more engaging approach through our video, we filmed our video in a variety of

venues. In sequence of the video, these include:

Starbuck areas

Taylor’s Uni-Square

Blog E, Walk way

Lucas’s house

TIMING :

11th May 2015,first meeting with all the group members. We used this time to

discuss about what concepts need to be used and an overall idea on how our

storyboard was going to be like. Meeting completed after we are done with our draft

of the storyboard.

23rd May 2015,second meeting we managed to make thing clearer by improvising our

storyboard and stuff. Next, we discussed about our script for the video and decided

the venue, date and item that need to be used for filming the video. We finally

manage to complete our script before the meeting end.

31st May 2015,filming day from 1.00 p.m. until 6.30 p.m.

6th June 2015,compilation and editing videos. Completing the report and

presentation slides.

OPERATION :

DISCUSSION

The discussion were based on our video. After we finalized all the main points and themes in

our video, which is attractions and stereotyping. We fabricate the main storyline and choose

6 of suitable social psychologies concept into this video. Next, all of us suggested to make a

direct, short and simple video by convey each of the messages specifically and clearly.

ROLES

The requirement of this project needed every members are inside the video. Thus, we

discussed to put each of us into one character and in charged on what scene. Everyone is

required to put his or her own weight. However, we often suggest area of improving and the

ideas for each another to increase to quality of our work and video.

Below was the role delegation of our task.

MEMBERS VIDEO CHARACTER

Chong Kit Yee Main Character

Lucas Ong Tun Cheik Current Boy-Friend

Rachael Chong Friends

Miaw Yen Chie Ex-Boy Friend

Daniel Mazlan Friend, Lucas’s Roomate

MEMBERS OVERALL CONTEXT

Chong Kit Yee Audio Editor

Lucas Ong Tun Cheik Slide Maker, Videographer

Rachael Chong Kah Yien Presenter , Main Report Writer

Miew Yen Chie Man Power or Assistant

Daniel Mazlan Video Editor

DISCUSION – CONCEPT & DEFINITION

After all we did continuous brainstorming sessions to spark out ideas for fitting in our project assignment concepts on the topic, Think Twice. We found that this topic is most suitable to explain about the short video which including the five concepts. In our storyline is about a lesson for people to think wisely before u action, as in causes of attraction attitude on people by outward appearance. Also, this two are the best matters to define our topic.

Attitude defined as a settled way of thinking or feeling about someone or something, typically one that is reflected in a person's behavior and attraction defined as the natural feeling of being drawn to other individuals and desiring company. That unconscious yet instinctive pull all individuals have towards another specific personality or aura is what we find particularly intriguing.

In Psychology of attraction in the study of what makes people tick on positive matter, means that we are attracted to people that turn us on physically but emotionally too. Also inspiring desire and hope for something beckoning in the unknown. By leading of the good attitude, the attraction starts.

Our theme describe five concepts which united in one storyline of attitude attraction. Those concepts are traits of human psychology explained in our video, and further backed up by written analysis and study through this report and we will present it through slides for more specifically. Our concepts are including social cognitive Perspective, stereotyping, persuasion, First Impression and the last halo effect.

DISCUSION – STORYBOARD DESIGN

This story is about a girl need to find a partner which is clean and tidy. She judge a guy by his cover. Actually the guy is not that clean and tidy and is very messy.

SCENE #1Venue: RestaurantThe Ex: [Eat until very dirty, lick finger, Food everywhere on the table]Kit: Cannot stand anymore! Venue: StarbucksKit: Eh Racheal, got any boy introduce a? [spotting guys] Racheal: I thought you got boyfriend ard?Kit: No la just break up with him like 3 seconds ago. He’s so dirty! I want someone which is clean, tidy. If the best he is mysophobia.Racheal: Can you don’t so kua jiong ?? You see that guy also not bad ma... [Pointing someone]Kit: That one also no bad... (Lucas walking on opposite direction)Lucas: [Suddenly a leave or whatever drop on his shirt he sweep it off take wet tissue to clean it, take out a clean shirt and change]Racheal: Eh, that one okay or not? He look so clean, pure… Is your type of mysophobia Kit: OMG. Yes, he is mine. No I mean my type. I’m going to get him no matter what. Racheal: Are you sure?

SCENE #2Venue: StarbucksKit: [Scrolling Instagram stalking Lucas]Racheal: [Saw me stalking] Kit, are you serious? You just meet him like few seconds ago. Kit: Look he’s so cool. He emphasise his hygiene so much.Racheal: Eh Kit cannot la. Maybe he is dirty…..Kit: Whatever! I don’t care. I don’t care. I don’t care…….Venue: UnisquareDaniel: Kit I heard somebody said you like Lucas is it?Kit: Yea. Problem?Daniel: Eh. He is dirty, doesn’t care about his hygiene actually. Kit: No. Why you keep talking bad about him? You like me is it? Daniel: No la!Kit: Is that Lucas? [Walk away]

SCENE #3Venue: Unisquare[Kit bump against Lucas, books all fly over]Lucas: Oh my god, she is so hot. [help kit clean up those books]Kit: Thank you.Lucas: Hey girl!

Kit: Yes?Lucas: Can I have your phone number?Kit: Yea sure. [Success and be together]

SCENE #4Venue: Classroom corridor Kit: Eh B, we need to find a classroom to finished up our final.Lucas: Why do we need a classroom?Kit: Cause we got many crafting need to do.Lucas: Okay. Let’s go.[Walk along the corridor looking for classroom]Kit: Ah B, no classroom leh. Lucas: Errrmmm… How about go to my house?Kit: Okay then. Venue: Lucas HouseLucas: [Open door is messy in his house & room] Naaah. Sit wherever you like la.Kit: [Shocked] Lucas, I didn’t know that you are such messy.Lucas: Guys ma, why need to clean up?Kit: I cannot I cannot.

=================================THE END=============================

DISCUSION – APPLICATION & ANALYSIS

SCENE #1Social Cognitive

The first concept which is social cognitive applied in the beginning of the story in which the girl decided to break up with his boyfriend who is filthy and unhygienic at all. (0:05 to 1:26)

SCENE DESCRIPTION :

It’s only been 1 month ever since Kit and Miaw were together.One day Kit realize how dirt and unhygienic Miaw is, as Miaw said that he didn’t wash his hair for 3 days and his clothes were wore for 10 days because he have no time as he was busy with his assignment. (Time) So she eventually break with him right away. She just couldn’t stand her boyfriend of being so unhygienic.

CONCEPT :

Social Cognitive Perspective: This perspective is derived from the behavioralism perspective. It assumes that an individual’s cognitive process influences and is influenced by behavioural associations. Classical and operant conditioning are aspects of this perspective.

APPLICATION :

SCENE #2Stereotypes

The second concept, stereotype is applied when the girl thinks that the guy with a tidy dress up and keeps him self clean (2:18 to 2:21).

SCENE DESCRIPTION :

Kit met a guy who is in the same course as her in starbuck, he was good looking and he looks tidy in his outfit and he even clean his shoe if there is any dirt on it even if it’s just a tissue (TIME). He even changes his clothes When he smells an odd smell on his shirt. He has a difficulty on throwing thing outs as previously when he picks the tissue on his shoe he did not throw away.

CONCEPT :

Stereotypes : A stereotype is used to catergorize a group of people. People don't understand that type of person, so they put them into classifications, thinking that everyone who is that needs to be like that, or anyone who acts like their classifications is one.

APPLICATION :

She classifies the guy who dress neatly and never allows any dirt to stain on themselves or even a super organized person as a guys who is hygienic or maybe with a misophobia. This shows that the girl has similar experience on how a guys with misophobia would dress like. Stereotype is used in this context based on the appearance and attire of that guy.

SCENE #3

Persuasion

SCENE DESCRIPTION :

Rachael stop Kit not to judge by the cover. Maybe he’s not the one. She persuade Kit not to fall for him. Saying that Kit, should know him more and to observe him more. But Kit is like “I don’t care, I don’t care” and stubborn. Thinking that Lucas was actually her type and really don’t bother them and take it as non-sense.

CONCEPT :Persuasion: Persuasion is a powerful force in daily life and has a major influence on society and a whole. Politics, legal decisions, mass media, news and advertising are all influenced by the power of persuasion, and influence us in turn. Persuasion isn’t just a pushy salesman trying to sell you a car, or a television commercial enticing you to buy the latest and greatest product. Persuasion can be subtle, and how we respond to such influences can depend on a variety of factors.

APPLICATION :As Kit had fall for a stranger which she thinks that he is visually clean and hygiene who she just met 10 seconds ago, her friend Rachael persuade her not to judge someone by his cover. Rachael think that maybe he can be very dirty when he is in his own. But she failed to persuade Kit. Kit automatically categorised him into clean, tidy, hygienic and mysophobia. She thought of this immediately because her schemas of a guy who dress neatly and tidy are usually belongs to this category (Guys with mysophobia).

SCENE #4Confirmation Bias

Next, the forth concept, confirmation bias is seen in (1:31 to 2:30) where the girl’s friend tells negative things about the guy but the girl just ignores the negative information.

SCENE DESCRIPTION :

While walking, Kit and Daniel met each each other and Daniel knew that Kit was in love with Lucas. Daniel was Lucas’s roommate and he knew that Lucas isn’t that kind of guy that Kit was thinking of. He told Kit that Lucas is actually, dirty, messy and unhygienic at all. But kit refuse to believe what Daniel have said to her and thought that Daniel likes her as a reason to stop her from falling for Lucas.

CONCEPT :

Confirmation bias : is a type of cognitive bias and represents an error of inductive inference toward confirmation of the hypothesis under study.Confirmation bias is a phenomenon wherein decision makers have been shown to actively seek out and assign more weight to evidence that confirms their hypothesis, and ignore or underweight evidence that could disconfirm their hypothesis.

APPLICATION :

SCENE #5

First Impression

SCENE DESCRIPTION :

Kit saw Lucas and accidentally bump against him. The books and paper on her hands drop all

over the ground. Lucas is stunned for a few seconds by her beauty face . He then help Kit to

pick up all her books and paper. Before steps off and turn back, In just 1 second he made up

his mind to go for her. So he asked for Kit’s phone number. Without second thought both of

them accept each other right away.

CONCEPT :

First Impression: First impression is the event when one person first encounters another

person and forms a mental image of that person. Impression accuracy varies depending on

the observer and the target being observed. First impressions are based on a wide range of

characteristics: age, race, culture, language, gender, physical appearance, accent, posture,

voice, number of people present, and time allowed to process. The first impressions

individuals give to others could greatly influence how they are treated and viewed in many

contexts of everyday life.

APPLICATION :

Kit give Lucas a positive impressions that she looks beautiful which is just the type of girl he

is been looking for. The image of the Kit is evaluated based on her face and also her body

movement. This is a positive impression because Lucas views her as a pretty and beautiful.

The first impression influence Lucas to get her phone numbers and chase after her.

SCENE #6

APPENDIX

REFERENCES