think ux - what, where, how we are creating it right

22
We have 1 In common

Upload: patrick-klug

Post on 07-Jun-2015

101 views

Category:

Business


0 download

DESCRIPTION

On the fact that everyone is in charge of user experience and that we creating experiences and not products after all. In this context, looking into the "usual" service development process what "UX is everywhere" means. Rounded up by three things to apply and 4 take aways. From my speech at the World Usability Congress 2013 (Graz, Austria).

TRANSCRIPT

Page 1: THINK UX - WHAT, WHERE, HOW we are creating it right

We have

1In common

Page 2: THINK UX - WHAT, WHERE, HOW we are creating it right

WE WANT USERS GO

WOW!

Page 3: THINK UX - WHAT, WHERE, HOW we are creating it right

THINKUXExperience Everywhere

WHAT

WHERE

HOW

Page 4: THINK UX - WHAT, WHERE, HOW we are creating it right

WHATARE WE CREATING

Page 5: THINK UX - WHAT, WHERE, HOW we are creating it right

ex·pe·ri·ence /ikˈspi(ə)rēəns/

Experience comprises knowledge of or skill of some thing or some event gained through involvement in or exposure to that thing or event.

Source: wikipedia.com

Page 6: THINK UX - WHAT, WHERE, HOW we are creating it right

WHERETO IMPLEMENT UX IN THE SERVICE DEV PHASES

Page 7: THINK UX - WHAT, WHERE, HOW we are creating it right

Business CaseProduct DefinitionMarketingProductionTestingDistribution

SupportSales

Page 8: THINK UX - WHAT, WHERE, HOW we are creating it right

Business Case

Problem

Page 9: THINK UX - WHAT, WHERE, HOW we are creating it right

Product Def

Solution

Page 10: THINK UX - WHAT, WHERE, HOW we are creating it right

Marketing

Target

Page 11: THINK UX - WHAT, WHERE, HOW we are creating it right

Production

Design

Page 12: THINK UX - WHAT, WHERE, HOW we are creating it right

Testing

Context

Page 13: THINK UX - WHAT, WHERE, HOW we are creating it right

Distribution

Channels

Page 14: THINK UX - WHAT, WHERE, HOW we are creating it right

Sales

Packaging

Page 15: THINK UX - WHAT, WHERE, HOW we are creating it right

Support

Voice

Page 16: THINK UX - WHAT, WHERE, HOW we are creating it right

HOWESTABLISH A HOLISTIC UX DRIVEN DEVELOPMENT

Page 17: THINK UX - WHAT, WHERE, HOW we are creating it right

“If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” [Antoine de Sain-Exupery]

TELL WHY

Page 18: THINK UX - WHAT, WHERE, HOW we are creating it right

UX Evangelist!

Page 19: THINK UX - WHAT, WHERE, HOW we are creating it right

Engage & Challenge

Page 20: THINK UX - WHAT, WHERE, HOW we are creating it right

4Take aways

Page 21: THINK UX - WHAT, WHERE, HOW we are creating it right

Create Experience

Engage in each Phase

Define the Evangelist

Challenge & Iterate

Page 22: THINK UX - WHAT, WHERE, HOW we are creating it right

Patrick KlugProduct Manager @ XING

XING: https://www.xing.com/profiles/Patrick_KlugTwitter: @PatFruCade