think3 corporate overview by cinzia iacono funded research assistant

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  • think3 CORPORATE OVERVIEW by Cinzia Iacono Funded Research Assistant
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  • Blue-Chip Investors
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  • 7 Pillars for Success Leadership Investors Market Opportunity Vision Execution Products Customers
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  • Market Opportunity MCAD/PDM = $ 9 B (source Daratech 2002) Only 15% of MCAD is done in 3D Cause: lack of clear vision from MCAD vendors to provide a clear cost-effective transition from 2D Major players running away from core competency Parametric Technology ( Moving focus to enterprise PDM) Autodesk ( Loosing focus altogether)
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  • Vision 3D Design for Everyone Everywhere Earn customers business every day Annual Subscription Fee (ASF) Innovation everywhere: products/solutions, customer interactions/service Remove barriers to adoption Ease-of-use, fastest learning curve in the industry Integration of 2D & 3D
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  • Execution Validated vision attracted blue-chip customers and investors Very clear, convincing ROI a must have (not nice to have) for customers Award winning products and support program Proven subscription business model 5000 customers Profitable 62% growth Q1FY02 compared to Q1FY01
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  • 5,000 Customers including
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  • Products Integrated mechanical design and product data management solutions: THINKDESIGN 8.0 THINKTEAM 8.0
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  • Leadership Experienced and renowned management People decided to join i.e. not acquired
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  • Leadership CEO Joe Costello Formerly President and CEO of Cadence Grew company from $50 M to a $1 B market leader EDA Ranked Top Performing CEO by Chief Executive Magazine Tops Survey of more than 6,500 Corporate Leaders
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  • Leadership Scott Rudy, VP Worldwide Sales Former PTC SVP Sales Americas Carlo Carpanelli, VP European Sales Former PTC VP Sales Italy Thomas Jensen, VP Engineering Former PTC SVP R&D Pioneer Computer Aided Style (CAS) systems Alain Massabo, VP R&D Pioneer of CAD/CAM/CAE systems Father of first Surface Modeling commercial application (Systrid)
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  • Two releases per year Pretty new functionalities So called "high-end" functionalities R&D effectiveness ? Rather quick R&D ! WHY ?
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  • More and more component* based Rather good architecture Full control of the whole code SE tools (regression tests, C&P, EDB) Large Web use & information sharing Technical factors * Also good for outside R&D
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  • Human sized team(s) Rather skill people (see Leadership) People decided to join i.e. not acquired Freedom for creativity i.e. project ownership Folks work where they feel good Human factors
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  • Execution think3 is now in a position where theyre financially stable (meeting or exceeding their numbers), and they have a product which is enterprise-ready, said Cyon Research Vice President Evan Yares. So this [G.D win] is just one of the first wins for think3 that youll hear about in the next few months.
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  • Presenter: Sylvie Leotin think3 Multimedia CAD user interfaces: experiences and challenges Usability Engineer
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  • Introduction Dreams of the (CAD) users: Powerful Easy to use Easy to learn MCAD applications are difficult to learn user interfaces.
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  • MCAD Applications Typically MCAD applications are significantly more complex than most business/office applications: Represent the real world with its complexity Designed for specialists Large and complex menu structure Complex user interface
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  • CAD UI Evolution 1963: Ivan Sutherland presents a thesis on "Sketchpad" which allows interactive graphics (70s): Function call like: draw line p0(0,0) p1(1,0) (first half 80s): Menu bar + numerical input (2D system) (end 80s): Menu bar + graphic input (first half 90s): Button icons and dialog boxes (3D system)
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  • User Reaction Many users still work by typing the function name!! Big opposition to graphical interfaces, because Exact name of the command is in their mind Search for menu item or button wastes time Speech could be the answer: say what you are thinking!
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  • Voice = Speed Speed Parallel inputs Command in mind Space More space for the graphic Focus On the graphical area To create the object Voice = Speed, SpaceVoice = Speed, Space, Focus
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  • After Two Years......only a little number of users still use the Speech: less than 5% They dont believe on this technology They cant use a natural language They work into open-space offices They want more languages
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  • New Possible Frontier Tablet PC (presented by MS in Las Vegas on Nov, 2000)
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  • Sketch Recognition 1^ step: draw free-handed2^ step: the system recognize and build the shape 3^ step: draw for a feature 4^ step: the system build the sweep
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  • Our Contribution In order not to lose our advantage in technology innovations, we must always maintain the attention of the sector. The partecipation to this network offers therefore the possibility for us to contribute with our experience to the group and, at the same time, we can learn more about aspects not immediate for us, give us the possibility to study the problem also from others points of view.
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  • Voice = Speed It creates the right environment for the user Space Focus Adds speed Command in mind No time spend to search Parallel inputs No time spend to access
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  • Our First Experience: Voice Shortcuts User reaction hour of excitement (the cool news) Complete loss of interest There is value in choice Standard UI is designed for mouse and keyboard! Opening a dialog box on the drawing means a loss of all 3 key elements we were trying to add
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  • Summary Incorporation of speech is good for the user experience Its not just speed, but productivity and more natural interaction Incorporation of speech requires rethinking of user interaction with the software
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  • CAD Command INSERT LINE p0(0,0) p1(1,0) Conceptual input insert line Graphical input [point and click]
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  • Advantages of the New Interface Space Minimize the covered graphics Focus On the graphics some speed Self explanatory The parameter is associated with its graphical representation Control Change a value and see its effect directly