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Thinking Bigger

A painting is not about an experience. It is an experience.Mark Rothko

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Why Think Bigger

DisruptiveNew UVPs

Unique Value Propositions

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Thinking Bigger Barriers

Habit

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Thinking Bigger Barriers

Curse of Knowledge

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Thinking Bigger Training

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1. Embrace The BHAG

Martin’s RideAcross America

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2. Know UCA

Unique CustomerAspirations

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3. Alignment

Brand IdealsElicit JoyEnable ConnectionInspire ExplorationEvoke PrideImpact Society

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Align Your LOVES

ShareYourLOVE

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Embrace BHAG Example

CureCancerStarter.orgBHAG:Cure Cancer

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Know UCA Example

CureCancerStarter.orgDevelop PersonasPeter PatientDebbi DonorDr. DonaldDebbie Developer

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UCA “We” Not “Them”

THINKLess ProprietaryMore“collaborative competition”

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Alignment Examples

Apple = ExplorationToms = Impact SocietyBen & Jerry’s = JoyFacebook = ConnectionAudi = Pride

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Cool Tools

Favorite ToolsScoop.itGoogle PlusPaper.liTwitterPinterestWordPressSlideshare

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Summary

Embrace BHAGs

Know Unique Customer Aspirations** Think WE Not Them **

Align To Your Brand Ideals** Joy, Connection, Exploration, Pride, Society **

Align To LOVE

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Martin W. Smith (g+)

Thanks,

@ScentTrail

CureCancerStarter.org

ScentTrail Marketing Blog