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The best solutions emerge from a path

of exploration...

all

dra

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gs b

y T

ye F

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...a stimulating journey of learning and discovery.

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This path can be inspired by images from daily life...

...such as ideas from nature

...that we apply in new ways.

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As we continue to explore these ideas

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...we learn from our 3D experiments

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...and the conversations that arise

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...during the process of accepting, rejecting and

modifying various elements.

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These 3D experiments are often rough...

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...so that our thinking doesn’t harden too quickly.*

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* see Michael Schrage’s Serious Play: How the World’s Best Companies Simulate to Innovate

We look at our experiments

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...from many angles

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...and learn something valuable from each version

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...as well as from each conversation.

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Rather than take a linear path

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...to an easy and mediocre solution

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...the approach of thinking by doing

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...leads to more inspired decisions.

Farrow Partnership ArchitectsToronto, Canada

www.farrowpartnership.com

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