thinking gamification for product managers
DESCRIPTION
TRANSCRIPT
THINKING
GAMIFICATION
FOR PRODUCT
MANAGERS
- BY HRISHIKESH KUNTE, MBA UCBERKELEY, GAP, CPM, GAMIFICATION EXPERT
E:[email protected] HRISHIKESH ANIL KUNTE
WHAT EXACTLY IS GAMIFICATION?
A BUZZ WORD?
JUST ANOTHER NEW TERM?
A FAD?
MAGIC WAND WHICH ADDS FUN?
OR IS IT CREATING A GAME?
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SCIENTIFICALLY
GAMIFICATION IS THE USE OF GAME
THINKING AND GAME MECHANICS IN A
NON-GAME CONTEXT TO ENGAGE USERS
AND SOLVE PROBLEMS
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SCIENTIFICALLY
GAMIFICATION IS THE USE OF GAME
THINKING AND GAME MECHANICS IN A
NON-GAME CONTEXT TO ENGAGE USERS
AND SOLVE PROBLEMS
COPYRIGHTS HRISHIKESH ANIL KUNTE
SCIENTIFICALLY
GAMIFICATION IS THE USE OF GAME
THINKING AND GAME MECHANICS IN A
NON-GAME CONTEXT TO ENGAGE USERS
AND SOLVE PROBLEMS
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GAME DESIGN ELEMENTS
GAME MECHANICS
Drive, measure, & reward high value behaviors
with smart gamification
POINTS
LEVELS
100 PTS
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GAME DESIGN ELEMENTS
REPUTATION MECHANICS
Elevate user status across all your communities
of engagement BADGES
LEADERBOARDS
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GAME DESIGN ELEMENTS
SOCIAL MECHANICS
Socialize, recommend, and notify users about
contextually rich behaviors
FEEDBACK
CHALLENGES
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LEADS TO SAPS
STATUSACCESS
POWER
STUFF
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GETTING STARTED
1. PROVIDE REWARDS
2. IMPLEMENT PROGRESS BAR
3. USE VIRTUAL CURRENCY
4. PIT THE PLAYERS AGAINST EACH OTHER
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CORE GAME ENGAGEMENT
LOOP
MOTIVATION
ENGAGEMENT
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GAMES
PLAY
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SIMPLY PUT
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GAME = STORY
START
INTERMISSION
END
FILM STORY
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PRODUCT = STORY
BECAUSE :
GAME = STORY
GAME = PRODUCT
PRODUCT = STORY
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PRODUCT MANAGER = STORY TELLER
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WHERE PRODUCT LACK ?
PLAYER
GAME PRODUCT
ACTIONS
RULES
PERFORMANCE
GOALS
SKILLS -> TIME
USERS
ACTIONS
PERFORMANCE
GOALS
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WHAT IF?
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8 CORE GAME PRINCIPLES A PRODUCT
MANAGER SHOULD
CONSIDER
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1.KNOW YOUR TARGET AUDIENCECOPYRIGHTS HRISHIKESH ANIL KUNTE
PLAYER TYPES
KILLERS''Defined'by:'A"focus"on"winning,"rank"and"direct"P2P"compe77on."''
Engaged'by:'Leaderboards,"Ranking,"Compe77on,"Power"
ACHIEVERS))Defined)by:)A""focus"on"a*aining"status"and"achieving"preset"goals"quickly"and/or"preset"goals.")Engaged)by:)Achievements,"Pursuit"of"Excellence"
SOCIALITES)!Defined)by:)A!focus!on!socializing!and!a!drive!to!develop!a!network!of!friends!and!contacts.!!Engaged)by:))Info8feeds,!Friends,!Chat,!Rela>onships!
EXPLORERS((Defined(by:(A"focus"on"exploring"and"a"drive"to"discover"the"unknown."(Engaged(by:(Discovery,"Obtaining"Knowledge""
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2.EASY TO ONBOARD,HARDER TO MASTERCOPYRIGHTS HRISHIKESH ANIL KUNTE
3.BREAK MONOTONYCOPYRIGHTS HRISHIKESH ANIL KUNTE
4.DESIGN FOR 3 STAGES OF USER LIFE CYCLES
INTERMEDIATE
NEWBIE
PRO
ON-BOARDING
HABIT-BUILDING
MASTERY
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5.DESIGN FOR PERSONAL + SOCIAL NEEDS
BUILD FUN IN THE CORE ACTIVITY LOOP
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6.FEEDBACK N PROGRESSIVE GOALSCOPYRIGHTS HRISHIKESH ANIL KUNTE
POSITIVE EMOTIONS RELATIONSHIP MEANING ACCOMPLISHMENT
7.DESIGN FOR ENGAGEMENT/FLOW
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THE FLOW
HUMAN TEMPERAMENTS
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8.INTRINSIC VS EXTRINSIC MOTIVATION
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THANK YOU
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P.S. GAMIFICATION IS GOOD ONLY IF ITS A SUSTAINED EFFORT IN ORDER TO
SOLVE A PROBLEM
E:[email protected] KUNTE