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Thinking “Inside The Box” "בתוך הקופסא"חשיבה
Presented: Alon Harris, Systematic Inventive Thinking
My Goals Today
Introduce You To
A New “Mind-Set” for Innovation
Introduce You To A
New “Tool-Set” for Innovation
Please Stand Up
Brainstorming / סיעור מוחות
Can we rely on Brainstorming alone to generate INNOVATIVE ideas WHEN we need them ?
Many Limitations of Brainstorming
Consensus Seeking
Competition
Undermining
Fear of Theft
Fear of Risk
Productivity Loss
Free Riding
Distraction
Lack of Direction
Fear of Assessment
Cognitive Fixedness / קבעון מחשבתי
Cognitive Fixedness is a state of mind in which an object or situation are perceived in one specific way, to the exclusion of any alternative. This phenomenon is extremely common and efficient, as it allows one to perceive, recognize and interact with familiar objects and situations based on past experience. But its price is a limitation of our ability to break free from our routine habits and to arrive at innovative solutions.
From The Soviet Union To Israel “The Theory of Inventive Problem Solving"
Genrich Altshuller Russian marine engineer Genrich Altshuller (1926-98) compiled common principles for hundreds of thousands of patents and inventions into a method of approaching problems in technology and engineering.
The Israeli Researchers
Dr. Roni Horowitz Prof. Jacob (Yanco) Goldenberg
The Israeli Entrepreneurs
Haim Peres Amnon Levav
Tel Aviv
• SIT is a privately owned innovation company, established in 1996, headquartered in Tel Aviv with offices and affiliates on five continents.
• 60 innovation experts - including facilitators, consultants, moderators, and project managers – worldwide.
• Diverse professional backgrounds, including marketing, advertising, engineering, ergonomics, psychology, education, alternative energy, computer programming, medicine, IT, and organizational development.
• Sharing a passion for innovation, and helping organizations and the people who work for them become more creative.
SIT Ltd / שיטתית המצאתיתחשיבה
Our Friends In Israel
Our Friends Around The World
So, How Does It Work ?
Structural Fixedness / קבעון מבני
Structural Fixedness is the tendency to think of an object as a whole, with a defined structure that
cannot be divided or rearranged
“Structural Fixedness” / קבעון מבני
“Structural Fixedness” / קבעון מבני
Division / חלוקה
Dividing a product or process into its components and randomly rearranging them
in time or space
Following SIT’s work Bank Hapoalim came out with a new offer : a three-month “leave” from mortgage payments upon the birth of a baby in the family.
This new concept turned out to be one of the bank’s flagship products and campaign leader and attracted young couples.
“Division” The Maternity Leave Mortgage
"“Division The Delayed Antibiotics Prescription
Antibiotics Symptom Relief
+24h
"“Division The Delayed Antibiotics Prescription
27% reduction in antibiotic purchasing for
influenza visits
Let’s Practice!
Applying Division
1. List the process stages and number each stage
2. Randomly rearrange the stages
3. Visualize the resulting “virtual process”
4. Identify potential benefits inherent in the new structure (“Should We?”)
5. Apply the implementation filter (“Can We?”)
6. Adapt the resulting forms to fit identified values and needs
How To Articulate An Idea
Description
Benefits
Challenges
Let’s Learn Another Tool !
Karl Duncker’s Experiment - 1926
Karl Duncker’s Candle Experiment
It’s your time to vote..
How did the two groups of students perform in Karl Duncker’s experiment?
1. More students in group number 1 found the right solution
2. More students in group number 2 found the right solution
3. The same
4. Don’t know
Group Number 1
Group Number 2
Functional Fixedness / קבעון תפקודי
The tendency to create a strong association between an element (physical or other) and its designated
function , resulting in an inability to consider additional functions for that element.
Assigning a new function to an existing
component in our Closed World
“Task Unification”/ איחוד
The Copenhagen Wheel
Beijing pollution monitored with kite-mounted sensors empower city dwellers to map, record and engage actively in the monitoring of their environment
The Play Pump
Advertising
ReCAPTCHA gives users two words to type: (1) One of which is used to
detect if you’re a human (2) And the other it can’t
read/understand by itself and needs your help. That’s the one word you type and recaptcha digitizes it and you unknowingly help humanity.
Cailler Visitor Center
Chocolate Personality
Let’s Practice !
Make A List Of Closed World Components
The Closed World
Make A List Of Closed World Components
How can component X help me reach my goal ?
Summary
Inventive Systematic
A Contradiction ?
Vs.
Systematic Inventive Thinking
Key Take Aways From Today
Thinking outside the box is a myth
We advocate a radically different approach
Creativity can be taught, and trained
SIT is scientifically proven
Successfully used in leading firms and organizations
Individual
Team
Organization
You Don’t Do Innovation, You Innovate In What You Do
Community
Local Government
Country
“Inside The Box” A Proven System of Creativity for Breakthrough Results
Drew Boyd AKA the Street Rat
Jacob Goldenberg AKA the Lab Rat
Thinking “Inside The Box”
The traditional view of creativity is that it is unstructured and doesn’t follow rules or patterns. That you need to think “outside the box” to be truly original and innovative… We believe just the opposite.
