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Thinking Outside The Box With Your Social Media Community by Luke Summerfield #SMXsocial13 #SMX #21B effective online community management is your ticket to a healthier, happier, more engaged network of customers, clients, and fans. We’re going to cover everything community managers need to know, including: setting realistic community expectations incentivizing engagement and rewarding participation dealing with community crises and conflicts publishing a consistent stream of topical content measuring goal-oriented metrics

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Page 1: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

@SavvyLuke #SMX #SMXSocial2013

Page 2: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

@SavvyLuke #SMX #SMXSocial2013

Page 3: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

intro

@SavvyLuke #SMX #SMXsocial2013

Page 4: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

intro

WHAT IS A COMMUNITY?

=

@SavvyLuke #SMX #SMXsocial2013

Page 5: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

intro

@SavvyLuke #SMX #SMXsocial2013

Page 6: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

intro

WHAT I A COMMUNITY?

People who have subscribed

=

@SavvyLuke #SMX #SMXsocial2013

Page 7: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

intro

WHAT IS A COMMUNITY?

People following us on social

=

@SavvyLuke #SMX #SMXsocial2013

Page 8: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

@SavvyLuke #SMX #SMXsocial2013

Page 9: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

@SavvyLuke #SMX #SMXsocial2013

Page 10: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

@SavvyLuke #SMX #SMXsocial2013

Page 11: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

flickr.com/photos/djking/8578067721/sizes/l/in/photolist-e51QFk@SavvyLuke #SMX #SMXsocial2013

Page 12: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

What is a community

flickr.com/photos/lemuelinchrist/2882184844/sizes/l/in/photolist-5oFX99@SavvyLuke #SMX #SMXsocial2013

Page 13: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

flickr.com/photos/jasonahowie/8583949219/sizes/l/in/photolist-e5wZ3t@SavvyLuke #SMX #SMXsocial2013

Page 14: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

Vibram

$110

Fila

$60

3 Years Later…

@SavvyLuke #SMX #SMXsocial2013

Page 15: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

staticflickr.com/7010/6509091967_995a5d4dfa_b.jpg@SavvyLuke #SMX #SMXsocial2013

Page 16: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

@SavvyLuke #SMX #SMXsocial2013

Page 17: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

@SavvyLuke #SMX #SMXsocial2013 - Young & Rubicam, August 2010

Page 18: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

http://energydrink-us.redbull.com/

@SavvyLuke #SMX #SMXsocial2013

Page 19: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

“To Give Ideas & People Wings”

@SavvyLuke #SMX #SMXsocial2013

Page 20: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

“To Give Ideas & People Wings”

@SavvyLuke #SMX #SMXsocial2013

Page 21: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

“To Give Ideas & People Wings”

@SavvyLuke #SMX #SMXsocial2013

Page 22: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

@SavvyLuke #SMX #SMXsocial2013

Page 23: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

“To bring inspiration to every athlete in the

world”

@SavvyLuke #SMX #SMXsocial2013

Page 24: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

@SavvyLuke #SMX #SMXsocial2013

Page 25: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

@SavvyLuke #SMX #SMXsocial2013

Page 26: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

@SavvyLuke #SMX #SMXsocial2013

Page 27: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

Closing on what is a

community

@SavvyLuke #SMX #SMXsocial2013

Page 28: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

@SavvyLuke #SMX #SMXsocial2013

Page 29: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

@SavvyLuke #SMX #SMXsocial2013

Page 30: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

flickr.com/photos/ameotoko/4334357860/sizes/o/in/photolist-7B1HzW@SavvyLuke #SMX #SMXsocial2013

Page 31: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

CREATING A 2-WAY CONVO

• Dedicate staff w/ Listening

• Fo-Real personalize

• Ask Me Anything

• Hangouts, #Hashtag, Comments

• Encourage email responses

@SavvyLuke #SMX #SMXsocial2013

Page 32: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

.flickr.com/photos/22394551@N03/2175221420/in/photolist-4jdzxA@SavvyLuke #SMX #SMXsocial2013

Page 33: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

GAMIFICATION

• Points for activity

• Prizes, badges, status

• Referral and sharing

• Create a street team program

• Post pictures for prizes

• Challenge of the month

@SavvyLuke #SMX #SMXsocial2013

Page 34: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

Empowering

Community Members

for Crowdsourcing

flickr.com/photos/mor10/5095372866/sizes/l/in/photolist-8Lg7Qj@SavvyLuke #SMX #SMXsocial2013

Page 35: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

EMPOWER YOUR COMMUNITY

• Guest blog opportunities

• Community sourced blog

• Webinar guests

• Community Q&A Forum

• User Groups

flickr.com/photos/stickkim/7491816206/sizes/l/in/photolist-cq2vWW@SavvyLuke #SMX #SMXsocial2013

Page 36: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

flickr.com/photos/theseanster93/485415705/sizes/l/in/photolist-JTTbi@SavvyLuke #SMX #SMXsocial2013

Page 37: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

Bridging the Digital

and Physical World

flickr.com/photos/ginandtonique/3414812063/sizes/o/in/photolist-6cKNE4@SavvyLuke #SMX #SMXsocial2013

Page 38: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

Events.

flickr.com/photos/76827193@N00/315302588/in/photolist-tS1tw@SavvyLuke #SMX #SMXsocial2013

Page 39: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

Events.

lickr.com/photos/aigle_dore/5952260004/sizes/l/in/photolist-a4YTwu@SavvyLuke #SMX #SMXsocial2013

Page 40: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

Events.

https://plus.google.com/111066334447228307080/posts@SavvyLuke #SMX #SMXsocial2013

Page 41: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

EVENTS THAT IMPACT

• User groups / meet-ups

• Community workshop

• Community appreciation day

• Organize a conference

• Piggy back a big event

flickr.com/photos/twitteroffice/8879304099/sizes/l/in/photolist-ewCKKZ@SavvyLuke #SMX #SMXsocial2013

Page 42: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

mozcation

@SavvyLuke #SMX #SMXsocial2013

Page 43: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

2. Random Acts of

Kindness

http://www.flickr.com/photos/brandoncwarren/4164759025/sizes/l/in/photolist-7m2tL6@SavvyLuke #SMX #SMXsocial2013

Page 44: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

2. Random Acts of

Kindness

flickr.com/photos/76827193@N00/315302588/in/photolist-tS1tw@SavvyLuke #SMX #SMXsocial2013

Page 45: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

Dunkin Donuts

@SavvyLuke #SMX #SMXsocial2013

Page 46: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

Gatoraid

@SavvyLuke #SMX #SMXsocial2013

Page 47: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

RANDOM ACTS OF KINDNESS

• Social monitor for opportunity

• Undisclosed rewards program

• Community send a gift

• Hand written cards

• Community benefit program

@SavvyLuke #SMX #SMXsocial2013

Page 48: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

Only influencers?

@SavvyLuke #SMX #SMXsocial2013

Page 49: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

Long lasting

flickr.com/photos/gribanov/5131898386/sizes/l/in/photolist-8PujAE@SavvyLuke #SMX #SMXsocial2013

Page 50: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

Conclusion

@SavvyLuke #SMX #SMXsocial2013

Page 51: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

Conclusion

@SavvyLuke #SMX #SMXsocial2013

Page 52: Thinking Outside The Box With Your Social Media Community by Luke Summerfield

@SavvyLuke #SMX #SMXSocial2013

[email protected]


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