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Search Influences mission is to help customers successfully market online by developing tools, technologies, and the experts who support them

@searchinfluenceTHINKING OUTSIDE THE STANDARD SEO PACKAGE

PRESENTED BY: GUSSIE MATTHEWS

ABOUT ME

Originally from St. Louis, MO (Go Cards!)Media Communication degree from College of Charleston in South CarolinaAccount Associate at Search InfluencePreviously worked in marketing for an eCommerce siteCurrently managing over 40 accounts

Gussie MatthewsA comprehensive campaign is a non-standard, customizable campaign that varies specifically to each client.What is a comprehensive campaign?Not in our Local SEO packagesCustom quoteWhat constitutes a comprehensive campaign?

Very large budgetNormal Package Structure vs. Comprehensive Campaign Structure

Custom DeliverablesRange of KeywordsAdditional AM TimeBENEFITS OF A COMPREHENSIVE CAMPAIGN

BENEFITS OF A COMPREHENSIVE CAMPAIGNThe campaign is based around the clients goals

SEO AMs are able to use their knowledge and skill for more profound results

BENEFITS OF A COMPREHENSIVE CAMPAIGNAble to customize the strategy for the clients specific needsIncorporate unique deliverables

BENEFITS OF A COMPREHENSIVE CAMPAIGNMore easily accommodate last minute requests

Quick! We need to do a press release about this great product that were launching next week!

BENEFITS OF A COMPREHENSIVE CAMPAIGNMore of the deliverables we know and LOVE!Paid directory submissionsGoogle+ postsPress releasesVideos

Whos a good candidate for a comprehensive campaign?NationaleCommerceMultiple locations (7+)Particular/lofty goalsBig budgetAdvanced siteLots of site changesHigh touchCompetitive marketNiche industry

Whos not a good fit for a comprehensive campaign?Basic site with limited access to on-site changesNever redesigned their siteWant to rank specifically around their business location

Mom and popNot in a competitive market

Comprehensive Campaigns in Action!Beatriz Ball - Content

Comprehensive Campaigns in Action!

Beatriz Ball Image OptimizationComprehensive Campaigns in Action!M.W. Watermark Video Optimization

Comprehensive Campaigns in Action!Litigation Insights Press Releases

Comprehensive Campaigns in Action!Litigation Insights Animated Videos