thinking with half of brain
TRANSCRIPT
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Thinking with only one half of the brain
An innovative approach to innovation
(c) The Coston Bonsulting Group, 2009
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Everyone knows that the key to innovation isThinking outside the boxThinking outside the box..
Therefore, you need a box.
The box paradox
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Do you have one ?
Define what a box is4 vertical and 2 horizontal planes *
8 corners*
1 opening **
Any materialCardboard
Wood
Enameled gold with diamonds or similar pricey jewelry
...
* Source : Innovation is Sick, Mother gets Flu – Gratner Institute, 2009** Not always
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If you do have one,
Define where you areInside ?
Outside ?
In between?
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Have box, but already areoutside the box ?
How can thinking be innovative ? Need to be inside the box.
An innovator who is not inside the box is only an innovator.
« The threat from the eastgrowing stronger with each passing hour.All systems are failing,and talks with the west have turned sour »
Gary Moore
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Have No box ?
How innovative can you be ?
An innovation system that is not outside the box is only an innovation system.
« Ignorance is like a delicate fruit; touch it, and the bloom is gone.”»
Oscar Wilde
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Create your own box 1
Meet the consumer
Almost half the world — over three billion people — live on less than $2.50 a day.Can they afford books ?
Do they have achieved a high level of education?
Are they using all their brains ?
CERTAINLY NOT
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Create your own box 2
To become a successful innovator,
you need the approach and mindset of your consumers.
« Become the target » (Sun Tzou)
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Reach the target
Half the world is a good target
Half the world in undereducated
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Thus...
Don't use all your brain !
Half is more than enough.
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Half is always enough
You will be surprised
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How to do it ?
Keep reading :
badly written, poorly illustrated slide presentations with out-of-context figures thrown in the middle, random quotes and assertive valueless claims
aimed at some illiterate ape-level marketing persons
Remember half of it
It should be enough.
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Thank you for your attention.
Want to know more ?
Contact Renee Dompierre, The Coston Bonsulting Group Marketing Managerat [email protected]