#thinkppc: why big brands care about social - and you should too

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#thinkppc #Thinkppc: Why Big Brands Care About Social—And You Should Too Special Editio April 28-30, 2014

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Social Media Advertising can be a great way to reach a large audience of potential revenue sources with a lower cost per acquisition, but it can also be a beast to manage. How do you know which social network fits you best? Are there other things you can learn from social media advertising besides just how to optimize your account? Digital advertising experts from Hanapin, Righteous Marketing, Ebay, and Hootsuite discuss why they care so much about social media advertising and expert advice on how it can work for you. You'll get expert-level PPC tips like: *Who should pursue social media advertising *Ideas on what social networks might work for you *Examples of challenges and solutions *Favorite tricks for social media

TRANSCRIPT

Page 1: #ThinkPPC: Why Big Brands Care About Social - And You Should Too

#thinkppc

#Thinkppc: Why Big Brands Care About Social—And You Should Too

Special Edition

April 28-30, 2014

Page 2: #ThinkPPC: Why Big Brands Care About Social - And You Should Too

#thinkppc

• Carrie Albright (Host)– Account Manager at – Hanapin & Blogger – at PPC Hero– @albright_c

• Tara Siegel– Director of Paid Search

at Ebay– @TSiegel21

Presenters

• Robert Brady– Founder of Righteous

Marketing– @robert_brady

• Marc Bitanga– Online Customer

Acquisition Manager at Hootsuite

– @marcbitanga

Page 3: #ThinkPPC: Why Big Brands Care About Social - And You Should Too

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The Topic

Man vs Machine

Why Big Brands Care About Social—And You Should Too

Page 4: #ThinkPPC: Why Big Brands Care About Social - And You Should Too

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Join the conversation

• Include the hashtag #thinkppc in your Twitter tweets.• Or use the webinar question box to send us questions.

Page 5: #ThinkPPC: Why Big Brands Care About Social - And You Should Too

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Live Poll Question #1

How long have you been in PPC?

A. Less than 1 yearB. 1-3 yearsC. 3-5 yearsD. 5+ years

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Social PPC

Who should pursue social media advertising?

Page 7: #ThinkPPC: Why Big Brands Care About Social - And You Should Too

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Social PPC

What is one of the biggest caveats/hurdles in your vein of social media and how do you overcome it?

Page 8: #ThinkPPC: Why Big Brands Care About Social - And You Should Too

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Social PPC

Case Studies or personal favorite tricks?

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Social PPC

What has marketing in a particular social medium taught you about your business? Aside from "how to optimize" that account, what more have you gleaned about your business's market in general?

Page 10: #ThinkPPC: Why Big Brands Care About Social - And You Should Too

#thinkppc

Social PPC

What has marketing in a particular social medium taught you about your business? Aside from "how to optimize" that account, what more have you gleaned about your business's market in general?

What are you looking forward to this coming year in social media PPC?

What are you looking forward to at Hero Conf 2014?

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#thinkppc

See today‘s guests & host at

Hero Conf Speaking Topics

Robert Brady | Getting Friendly with Social Advertising (Twitter & Linkedin)

Marc Bitanga | Getting Bigger: Successfully Scaling PPC Accounts

Carrie Albright | Lead-Gen that Delivers

Tara Siegel | PPC for Facebook: What’s Not to Like

Page 12: #ThinkPPC: Why Big Brands Care About Social - And You Should Too

#thinkppc

Live Poll Question #2

Special Offer:

o FREE Solutions Blueprint: We look at your account and provide analysis and consultation (For accounts with $20K+ in ad spend).

o No Thanks

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Live Q&A Time!

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#thinkppc

Have more questions?

Thank you for attending our #thinkppc Hero Conf webinar!

• Join us at Hero Conf 2014 this April 28-30 in Austin, TX » Heroconf.com

• Contact us Directly:• Webinar Feedback: [email protected]