#thinkppc: why big brands care about social - and you should too

Download #ThinkPPC: Why Big Brands Care About Social - And You Should Too

Post on 09-May-2015

417 views

Category:

Marketing

3 download

Embed Size (px)

DESCRIPTION

Social Media Advertising can be a great way to reach a large audience of potential revenue sources with a lower cost per acquisition, but it can also be a beast to manage. How do you know which social network fits you best? Are there other things you can learn from social media advertising besides just how to optimize your account? Digital advertising experts from Hanapin, Righteous Marketing, Ebay, and Hootsuite discuss why they care so much about social media advertising and expert advice on how it can work for you. You'll get expert-level PPC tips like: *Who should pursue social media advertising *Ideas on what social networks might work for you *Examples of challenges and solutions *Favorite tricks for social media

TRANSCRIPT

  • 1.Special EditionApril 28-30, 2014#Thinkppc: Why Big Brands Care About SocialAnd You Should Too #thinkppc

2. Presenters Robert Brady Founder of Righteous Marketing @robert_brady Carrie Albright (Host) Account Manager at Hanapin & Blogger at PPC Hero @albright_c Marc Bitanga Online Customer Acquisition Manager at Hootsuite @marcbitanga Tara Siegel Director of Paid Search at Ebay @TSiegel21#thinkppc 3. The TopicWhy Big Brands Care About SocialAnd You Should TooMan vsMachine #thinkppc 4. Join the conversation Include the hashtag#thinkppcin your Twitter tweets.Or use the webinar question box to send us questions.#thinkppc 5. Live Poll Question #1 How long have you been in PPC? A. B. C. D.Less than 1 year 1-3 years 3-5 years 5+ years#thinkppc 6. Social PPC Who should pursue social media advertising?#thinkppc 7. Social PPCWhat is one of the biggest caveats/hurdles in your vein of social media and how do you overcome it?#thinkppc 8. Social PPCCase Studies or personal favorite tricks?#thinkppc 9. Social PPC What has marketing in a particular social medium taught you about your business? Aside from "how to optimize" that account, what more have you gleaned about your business's market in general?#thinkppc 10. Social PPC What are you looking forward to this coming year What media PPC? has marketing in a particular in socialsocial medium taught you about your business? Aside from "how to optimize" that account, what more have you gleaned about your business's market in general?What are you looking forward to at Hero Conf 2014? #thinkppc 11. See todays guests & host at Hero Conf Speaking Topics Robert Brady | Getting Friendly with Social Advertising (Twitter &Linkedin)Marc Bitanga | Getting Bigger: Successfully Scaling PPC AccountsCarrie Albright | Lead-Gen that DeliversTara Siegel | PPC for Facebook: Whats Not to Like#thinkppc 12. Live Poll Question #2 Special Offer:o FREE Solutions Blueprint: We look at your account and provide analysis and consultation (For accounts with $20K+ in ad spend). o No Thanks#thinkppc 13. Live Q&A Time!#thinkppc 14. Have more questions? Thank you for attending our #thinkppc Hero Conf webinar! Join us at Hero Conf 2014 this April 28-30 in Austin, TX Heroconf.comContact us Directly: Webinar Feedback: marketing@hanapinmarketing.com#thinkppc