#thinkppc: why big brands care about social - and you should too
DESCRIPTION
Social Media Advertising can be a great way to reach a large audience of potential revenue sources with a lower cost per acquisition, but it can also be a beast to manage. How do you know which social network fits you best? Are there other things you can learn from social media advertising besides just how to optimize your account? Digital advertising experts from Hanapin, Righteous Marketing, Ebay, and Hootsuite discuss why they care so much about social media advertising and expert advice on how it can work for you. You'll get expert-level PPC tips like: *Who should pursue social media advertising *Ideas on what social networks might work for you *Examples of challenges and solutions *Favorite tricks for social mediaTRANSCRIPT
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#Thinkppc: Why Big Brands Care About Social—And You Should Too
Special Edition
April 28-30, 2014
#thinkppc
• Carrie Albright (Host)– Account Manager at – Hanapin & Blogger – at PPC Hero– @albright_c
• Tara Siegel– Director of Paid Search
at Ebay– @TSiegel21
Presenters
• Robert Brady– Founder of Righteous
Marketing– @robert_brady
• Marc Bitanga– Online Customer
Acquisition Manager at Hootsuite
– @marcbitanga
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The Topic
Man vs Machine
Why Big Brands Care About Social—And You Should Too
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Join the conversation
• Include the hashtag #thinkppc in your Twitter tweets.• Or use the webinar question box to send us questions.
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Live Poll Question #1
How long have you been in PPC?
A. Less than 1 yearB. 1-3 yearsC. 3-5 yearsD. 5+ years
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Social PPC
Who should pursue social media advertising?
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Social PPC
What is one of the biggest caveats/hurdles in your vein of social media and how do you overcome it?
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Social PPC
Case Studies or personal favorite tricks?
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Social PPC
What has marketing in a particular social medium taught you about your business? Aside from "how to optimize" that account, what more have you gleaned about your business's market in general?
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Social PPC
What has marketing in a particular social medium taught you about your business? Aside from "how to optimize" that account, what more have you gleaned about your business's market in general?
What are you looking forward to this coming year in social media PPC?
What are you looking forward to at Hero Conf 2014?
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See today‘s guests & host at
Hero Conf Speaking Topics
Robert Brady | Getting Friendly with Social Advertising (Twitter & Linkedin)
Marc Bitanga | Getting Bigger: Successfully Scaling PPC Accounts
Carrie Albright | Lead-Gen that Delivers
Tara Siegel | PPC for Facebook: What’s Not to Like
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Live Poll Question #2
Special Offer:
o FREE Solutions Blueprint: We look at your account and provide analysis and consultation (For accounts with $20K+ in ad spend).
o No Thanks
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Live Q&A Time!
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Have more questions?
Thank you for attending our #thinkppc Hero Conf webinar!
• Join us at Hero Conf 2014 this April 28-30 in Austin, TX » Heroconf.com
• Contact us Directly:• Webinar Feedback: [email protected]