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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
¿Qué es Business Intelligence (Inteligencia de Negocios)?
REPORTEO
MONITOREO ANÁLISIS
DATOSINFORMACIÓNCONOCIMIENTO
Objetivo:Producir conocimiento mediante la transformación de datos en información paraproducir conocimiento que apoye la toma de decisiones estratégicas y operativaspara alcanzar los objetivos corporativos.
TRANSFORMACIÓN
CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
¿Cómo funciona Business Intelligence?
Orígen de Datos
REPOSITORIO CENTRAL
(WAREHOUSE)
DATAMART
Consolidación Motor MicroStrategy
Capa de usuario final
• ERP
• Ventas
• RH
• WEB
• Mercado
•MDX
Conexión Directa a Fuentes de datos
Conexión con Repositorio Central(DataWare House)
Entrega de Información Via :Web, Correo Electrónico, Reportes tradicionales,
Microsoft Office y Dispositivos Móbiles (BB, iPhone)
CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
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Aplicaciones de BI
Business Intelligence
Análisis de Operaciones• Reportes de Productividad• Reportes de RH• Análisis de Comercio Web
Cadena de Valor• Análisis de Inventarios• Análisis de Órdenes• Distribución de Costos
Análisis y Reporteo Financiero• Estado de Resultados • Análisis de Rentabilidad• Análisis de Factibilidad
Análisis de Clientes• Segmentación de Clientes• Rentabilidad de Clientes• Cross-Sell / Up-Sell
Análisis de Riesgos• Administración de Riesgos• Análisis de Portafolio de Riesgos• Prevención de Fraudes
Análisis de Ventas• Análisis Geográfico/por Tienda• Reporteo de Ventas• Perfilamiento y Cuota de Venta
Desempeño de Proveedores• Análisis de Cargos• Análisis de Ventas Relativas•Service Level Agreement
Admon. Productos• Product Performance Analysis• Análisis de Desempeño• Administración de Categorías
Bases de Datos y Sistemas Operativos
SistemasERP
SistemasCRM
SistemasWeb
DataWarehouse
DataMarts
Aplicaciones BI
Cualquier Proceso…
CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
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Acerca de MicroStrategy
• Fundada en 1989.
• Proveedor Público Independiente más Grande (NASDAQ: MSTR).
• Uno de los líderes dentro del cuadrante mágico de Gartner en Plataformas BI.
• Usado por mas de 1 millón de ejecutivos en mas de 3,000 organizaciones
• Operaciones Directas en 41 ciudades en 23 países en los 5 Continentes
• Mas de 1,700 empleados, 20% de ellos dedicados a la Investigación y Desarrollo
• Operación directa en México desde el año 2000
• Oficinas en México y Monterrey
CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
• Segmento consolidado• Gran uso de información externa• Gran aceptación de ASP
Salud
Seguros
• Información como patrimonio
Clientes en México y América Latina
Retail
• Segmento Clásico OLAP• Grandes volúmenes• Información detallada
Retail
Otras Industrias
• Diferentes emprendimientos• Entretenimiento, .com, Universidades,
automotriz, Gobierno
Telecomunicaciones
• Grandes Volúmenes de información• Análisis complejos• Grandes comunidades de usuarios
Consumo Masivo y Manufactura
• Variendad de infraestructura
• Segmento con mayor crecimimiento• Orientación al cliente• Modelos de Clientes y Productos
Finanzas
Energía y Transporte
• Variedad de Proyectos
CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
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Retail
Financial Services
Communications
Other Major Companies
• Leading Internet, Travel and Transportation Companies
• 7 of the Top 10 Global Retailers• 3 of Top 5 Global Food and Drug Stores
Manufacturing
• 7 of Top 10 Global Manufacturing Companies
• 8 of Top 10 Global Telco Companies
Pharmaceuticals• 9 of Top 10 Global Pharmaceutical Companies• 8 of the Top 10 Healthcare Companies
• 7 of Top 10 Global Commercial Banks• 4 of Top 5 Diversified FSI• 4 of Top 5 Global Insurers
Governments
• Covering Federal, State, and Local Government Entities
Consumer Packaged Goods
• 5 of Top 7 Global Consumer Packaged Goods Companies
Clientes Corporativos
CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
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Los5 estilos de BIA
nális
is e
inte
racc
ión
con
el u
suar
io.
Número y tipo de usuarios
Análisis
Reportes
Monitoreo
Análisis Avanzado
Análisis OLAP
Reportes Ejecutivos
Scorecards &Dashboards
Alertas y notificaciones proactivas
• Análisis Ad-Hoc• Predicciones y Patrones• Data Mining
• Análisis con cubos dinámicos• Identificación de Causas
• Reportes Operativos y Ejecutivos• Facturas y formatos exactos• Page-perfect y Pixel Perfect.
• Tableros de Control (dashboards)
• Scorecards Dinámicos• Métricas
• Distribución Masiva• Alertas en base a
excepciones
CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Entrega de Información con MicroStrategy
Browsers
Desktop Email
Office
Mobile
CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
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Nuestra Oferta
Además de nuestra plataforma con la tecnología más innovadora contamos una amplia gama de servicios profesionales : Consultoría, Educación y Soporte Técnico
• Best Practices• Estrategia BI • Autonomía• BI Council
Experiencia y conocimiento
Transferenciadel conocimiento
Soporte técnicoCONSULTORIA EDUCACIÓN SOPORTE
MEJORES PRÁCTICAS POR INDUSTRIA• Servicios Financieros• Seguros• Telecomunicaciones• Energía• Entretenimiento• Educación
• Retai• Bienes de Consumo• Alimentos y Bebidas
•Manufactura• Farmaceutico• Salud• Logistica• Travel• Hospitality & Gambling
CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
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DW
Datos
• ERP
• Ventas
• RH
• Finanzas
• WEB
• Mercado
Entendimiento Toma de Decisiones
Modelado Dimensional
Capacity Planning
Diseño / Admon de ETLs
Diseño / Admon de BDs
Instalación de MicroStrategy
Conversión a MicroStrategy
BI Starter Kit
SAP BW QuickStrike
Diseño de Proyectos
Diseño de Reportes y Documentos
MicroStrategy Mobile
Balanced Scorecard
SDK, Tuning, Pruebas, Performance Assessment
Migraciones, Actualizaciones
Educación / Administración de la Plataforma / Technical Advisory Services (TAS)
Servicios de Consultoría
Datos
CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Nuestra Estrategia
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(1) INICIAR CON BI DEPARTAMENTALES
(2) DAR PODER A LOS USUARIOS DE NEGOCIO
(3) GENERAR EL MÁS BAJO COSTO DE PROPIEDAD (TOTAL COSTO OF OWNERSHIP‐ TCO‐)
(4) CONSOLIDAR BI DEPARTAMENTALES PARA LOGRAR UN BI EMPRESARIAL.
Ofrecer una tecnología de BI superior que satisfaga todas las necesidades de Inteligencia de Negocios de una empresa
Estamos enfocados en 4 áreas estratégicas donde otras tecnologías no están fortalecidas
CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Lowest Cost of BI OwnershipIT Personnel Costs Dominate the TCO of Business Intelligence
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Approximately 70% of 3‐year TCO is directly related to IT personnel
IDC. Based on more than 300 interviews conducted across numerous platforms, presented in composite form. “Demonstrating Business Value: Selling to Your C-Level Executives.” Three Year Server TCO. April 1, 2007.
After several years, software and hardware
costs have minimal impact $0
$500,000$1,000,000$1,500,000$2,000,000$2,500,000$3,000,000$3,500,000$4,000,000$4,500,000$5,000,000
Year0
Year1
Year2
Year3
Year4
Year5
Typical 5‐Year TCO for 1,000 Users
BI Software
IT Personnel
BI Hardware
El costo más bajo de propiedad
CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
El más bajo costo de propiedad (TCO) de BILas tecnologías de BI varían ampliamente en el cantidad de soporte de IT que necesitan
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Gartner. Basado en 480 clientes. “BI Platforms User Survey: How Customers Rate Their BI Platform Vendors.” Enero , 2009.
MicroStrategy sólo requiere algunos recursos humanos de IT
Número de personal de BI para cada 1,000 usuarios
IBI 54% másOracle 60% másBus Objects 66% másSAS 111% másCognos 142% másMicrosoft 146% másQliktech 347% más
TecnologíaBI
Personal Requerido
comparado a MicroStrategy
0123456789
CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%
Oracle
SAS
SAP
Microsoft
IBM Cognos
Information Builders
QlikTech
MicroStrategy
Percentage of Customers Citing Migration as Straightforward and with Very Little Cost
El más bajo costo de propiedadMicroStrategy es más fácil de migrar a nuevas versiones
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Gartner: BI Platforms User Survey: How Vendor Customers Rate Their BI Platform Functionality. January 2009.
CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Menor staff de administración para mas usuarios y mas datos.
“Across the sample surveyed, on average MicroStrategy had
the most favorable ratio of administrative staff to users”
Gartner. James Richardson. BI Platforms User Survey – How Customers
Rate their BI Platform Vendors
CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
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Tableros de Control Dinámicos MicroStrategy