THIRTY CEHTURIES OF GRAPHIC DESIGN

Z116 OC83/1987

87050098-76

WR

Boston Public Library

WEST ROXBURYBRANCH LIBRARY

The Date Due Card in the pocket indi-cates the date on or before which thisbook should be returned to the Library.Please do not remove cards from thiapocket.

$24.95

USA THIRTY

GCENTURIESOF

RAPHICDESIGN

Also by James Craig

DESIGNING WITH TYPEA BASIC COURSE IN TYPOGRAPHYThe most widely used textbook for

students of typography Provides the

most comprehensive introduction to

the fundamentals of typography andincludes a glossary that covers all the

terms designers need to know 176 pp9 x 12 Over 200 illus Spiral binding#8230-1321-9 $24.95

PRODUCTION FOR THEGRAPHIC DESIGNER

A standard in the fielda book thatfully and clearly explains the produc-tion of printed matter for graphic

designers. Graphically illustrates

everything the graphic designer has to

know 208 pp 8V2 x 11 Over 400 illus.16 color plates. #8230-4415-7 $27.50

PHOTOTYPESETTINGA DESIGN MANUALOffers both designer and non de-signer answers to the many questionsconcerning phototypesetting, copyfit-

ting, and design 224 pp. 8/4x11.Over 600 B&W illus Glossary. Index.#8230-4011-9 $27.95

GRAPHIC DESIGNCAREER GUIDEThe most comprehensive and helpfulguide to the graphic world ever pub-lished Gives answers to all the most-asked questions about graphic designcareers, employment, resumes, port-folios, interviews, art schools, andcourses 160 pp 8V* x 11. Over 200B&W illus Glossary Bibliography. In-dex Names of advertising agencies,publishers, and schools.#8230-2151-3 $17.95

The story of graphic design goes back to humanity's

first visual images. It is a story of endless fascination

one that both anticipates and mirrors the historyof civilization. Thirty Centuries of Graphic Design is the

first book to look at graphic design and the graphic

arts in the context of history relating mankind's effortsto communicate visually with parallel developments in

the fine arts, music, literature, and historical events.

Period by period, these pages reveal graphic design'sevolution, giving both general background and, where

important, detailed information on the key

developments in the long history of graphic design,

the people who were responsible for these events, andthe intellectual and technological breakthroughs that

prepared the way for them.

Although the story begins in prehistoric times,

the emphasis is on the thirty centuries following the

development of the phonetic alphabet. From the

pictographs of prehistory to today's computer-generated

images, James Craig and Bruce Barton have written alogical, easy-to-grasp text, including a wealth of

resource lists and abundant illustrations.

Cover design by James Craig

224 pages 8VV x 11" (21 x 28 cm).More than 400 illustrations SelectedBibliography Index

Watson-Guptill Publications

1515 Broadway, New York. N Y. 10036

ISBN 0-8230-5355-5

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