Hey thereHey there

film buff

birthday girl anthropologist

radio personality fan girl

THIS KINDA SUCKS

We need to get a generation that has no idea we existto want to work with us.

THIS KINDA SUCKS

but on the bright side

Our research shows that the advertising

industry is the perfect place for Gen Z.

but on the bright side

WHy, you ask?WHy, you ask?

PragmatismimMEDIACY

INDIVIDUALITY

gen z values

PragmaticimMEDIAteINDIVIDUAL

ad agencies are

bring your selfto work

BEEN THERE, DONE THATBEEN THERE, DONE THAT

Me mUSEUM

this is an ad:agency

challenge

IDEASNEEDED:interactivebillboard

WHAT'S THE BIG IDEA? WHAT'S THE BIG IDEA?

THIS IS

AN ad.

HOW TOHOW TO

contentawareness

PARTICIPATION

CONTENTCONTENTRaises question,

“what is advertising?”

AWARENESS.

CONTENTCONTENTAnimal Lover

Anthropologist

Athlete

Comedian

Curator

Designer

Developer

Event Planner

Gaming Nerd

Historian

Makeup Artist

Mathematician

Musician

Nature Enthusiast

Negotiator

Photographer

Scientist

Sports Buff

Storyteller

Writer

CONTENTCONTENT

CONTENTCONTENTTHIS IS AN AD.

CONTENTCONTENTTHIS IS AN AD.

CONTENTCONTENTThisisanad

Thisisanad

awarenessawareness

Youtube pre-roll

traditional ola

snapchat adsBILLBOARDSwild postings

PARTICIPATIONPARTICIPATION"instagrammable content"

PARTICIPATIONPARTICIPATIONsnapchat filter snapchat story

PARTICIPATIONPARTICIPATIONsnapchat filter billboard

wrap-upwrap-up

THIS IS

AN ad.

ola

Snapchat

youtube

billboards

wild postings

instagrammable contentinstagram

ugc

website

learn more #

timelinetimeline

THIS IS AN AD.

8/21- 8/25 8/26 - 8/27 8/26 - 9/30

THIS IS AN AD.

wake me up when September ends

MEASUREMENTSMEASUREMENTS

click-thru rate

bounce rate

exit site

filter usage

pages per session

video completion rate

social chatter

K.I.T.,K.I.T.,H.A.G.S.H.A.G.S.

(Keep in touch, have a good summer).