This is how we look

Our brand

This document is a guide to the brand communication style for Anglo Belgian Corporation.

It explains what our brand stands for, how it’s expressed, and how the creative elements fit

together in all our communications. The guide should be followed when commissioning,

designing or delivering any kind of communications.

3 l Contents

2 Our brand4 A strong brand5 Master brand logo6 Master brand logo dark7 Master brand logo negative8 Master brand logo - two colors9 Master brand logo - B & W10 Master brand logo - B & W negative11 Master brand logo - bad use12 Exclusion zone & minimum size logo13 Logo placement14 The identity applied15 Master brand logo - 3d party logos16 Colors17 Colors - field applications18 Badges - field applications19 Typography20 Typography - use21 Imagery22 Imagery - bad use23 Final thoughts

Click chapter to go to relevant page

4 l A strong brand

A strong brand is one of the most valuable assets an organization owns. To make it truly

powerful it needs to be applied consistently so that anyone dealing with knows who we are

and what we stand for. Everyone has a part to play in doing this and bringing our brand to life.

These guidelines are to help you represent our brand consistently.

Anglo Belgian CorporationAnglo Belgian Corporation produces first class engines for worldwide applications in

the energy sector (generators) and transport sector (ships and locomotives). More than 100

years of experience in engine design and operations, in an international environment, provide

exceptional expertise and competence. ABC is committed to sustainable growth in all active

markets. This desire for growth and the passion of the staff directs

the company forward.

Mission & visionWe develop innovative systems for generating power for both energy production and

transportation of goods. Alternative fuels, lower emissions, reducing carbon footprint

and hybrid systems are well known. Our objective is durability, reliability and simplicity

in the design.

We consider the quality of our staff as one of the major strengths of the company.

We are convinced that building more confidence, knowledge and insight for the

employees will increase the quality and profitability of the company. We expect of our staff

accuracy, initiative, focus, flexibility and responsibility. Team spirit and respect for diversity and

other cultures in the organization is important. We want an atmosphere of open communication

between all employees and encourage to create at all levels an environment of commitment

and confidence.

TrustfulInnovative

ExperiencedEcological

Sustainability

5 l Master brand logo

Three-color master brand logo with enclosing tag line. The different logo’s can be downloaded at http://www.abcdiesel.be/downloads/publicity/.

6 l Master brand logo dark

Three-color master brand logo with enclosing tag line used on dark background. The different logo’s can be downloaded at http://www.abcdiesel.be/downloads/publicity/.

Master brand logo negative

Three-color master brand negative logo with enclosing tag line.

7 l

8 l Master brand logo - two colors

Two-color Pantone logo.

9 l Master brand logo - B & W

Black & white logo.

10 l Master brand logo - B & W negative

Black and white negative logo.

11 l Master brand logo - bad use

X Do not place the logo on a picture / drawing or a complicated background

A BC

ANGLO BELGIAN CORPORATION

X Do not distort the logo

X Do not try to recreate the logo ( mail brand@abcdiesel.be for source files )

X Do not manipulate the tag line

X Do not change the position of the tag line

X Do not change the colors of the logo

South- Korea

12 l Exclusion zone & minimum size logo

Minimum sizes

Designated sizes

US 63 x 21 mm A4 63 x 21 mmA1 241 x 95 mm

35 mm

20 mm

13 l Logo placement

Whenever possible, the Anglo Belgian Corporation logo should appear in the upper left-hand corner, in full color, on a white background.

Consistent placement in this location on communications materials helps build awareness of the Anglo Belgian Corporation brand.

Clear space from the top and the left edge is equal to three times the height of the letter “A,” as illustrated in the diagram.

If the logo cannot be placed in the upper left corner, an acceptable alternate placement is the bottom right corner. (exception on greeting card)

Be sure to maintain the same amount of clear space from the bottom and right edges.

Primary placing Secondary placing

14 l The identity applied

Member of the Ogepar group

Bernard De MeyerQuality Manager

Wiedauwkaai 43, 9000 Gent ( Belgium )

T +32 (0)9 267 00 00 F +32 (0)9 267 00 67M +32 (0)474 26 18 88 E bdm abcdiesel.be

www.abcdiesel.be

ISO 9001:2008 certifi ed by Bureau Veritas I I Member of the Ogepar group

Wiedauwkaai 43, 9000 Gent ( Belgium ) T +32 (0)9 267 00 00 F +32 9 267 00 67 E info abcdiesel.be -www.abcdiesel.be

BTW - TVA - VAT - MWST - RPR GENT BE 0420.246.659BELFIUS GKCCBEBB IBAN BE 88 552-3281600-41 DEUTSCHE BANK AG DEUTBEBE IBAN BE 50 826-0001165-18

KBC KREDBEBB IBAN BE 60 440-0344251-70 ING BBRUBEBB IBAN BE 97 390-0954474-49 BNP PARIBAS FORTIS GEBABEBB IBAN BE 27 290-0266802-73

Wiedauwkaai 43, 9000 Gent ( Belgium )www.abcdiesel.be

Namecards Letterhead Envelop

Greeting card

Met groeten vanAvec les compliments de With greetings fromMit freundlichen Grüssen

Wiedauwkaai 43, 9000 Gent ( Belgium )www.abcdiesel.be

15 l Master brand logo - 3d party logos

Where possible the ABC master brand logo should lead and it should always have the same visual presence as the logos around it.

ISO 9001 : 2008

BUREAU VERITASCertification

Nº BE008040-1

ISO 9001

BUREAU VERITASCertification

Nº 00000

TYPOGRAPHIE

MAI 2006

LOGOTYPETONS DIRECTSPANTONE CMJN

PANTONE 200 C

PANTONEPROCESS BLACK C

FOND DU CARTOUCHE

PANTONE 404 CTYPOS + SYMBOLE +

CARTOUCHE

MAGENTA 100% +YELLOW 75% +BLACK 15%

YELLOW 20% +BLACK 70%

BLACK 100% BLACK

RAL FARBFINDER

030 40 60

075 50 10

ISO 9001 : 2008

BUREAU VERITASCertification

Nº BE008040-1

ISO 9001

BUREAU VERITASCertification

Nº 00000

TYPOGRAPHIE

MAI 2006

LOGOTYPETONS DIRECTSPANTONE CMJN

PANTONE 200 C

PANTONEPROCESS BLACK C

FOND DU CARTOUCHE

PANTONE 404 CTYPOS + SYMBOLE +

CARTOUCHE

MAGENTA 100% +YELLOW 75% +BLACK 15%

YELLOW 20% +BLACK 70%

BLACK 100% BLACK

RAL FARBFINDER

030 40 60

075 50 10

16 l Colors

Always match to the CMYK reference for printing. Tints can be used for internal layouts, charts, diagrams, ...

Ensure that you always have an element of green, either within an image, the type or the master brand logo.

CYMKC = 65 - M = 10 - Y = 95 - K = 0

RGBR = 126 - G = 167 - B = 69

PMSPantone 369 C

HEX# 7ea745

CYMKC = 0 - M = 0 - Y = 0 - K = 80

RGBR = 88 - G = 88 - B = 88

PMSPantone 425 C

HEX# 585857

CYMKC = 75 - M = 30 - Y = 95 - K = 20

RGBR = 88 - G = 118 - B = 60

PMSPantone 364 C

Hex# 58763c

CYMKC = 0 - M = 0 - Y = 0 - K = 45

RGBR = 166 - G = 166 - B = 166

PMSPantone 422 C

HEX# a6a6a6

RAL-6018

RAL-6025

RAL-7043

RAL-7004

17 l Colors - field applications

The company is active in four different fields ( marine propulsion, railway traction, power generation and various applications ).

Each field is referenced by a color. Colors can be used for image overlays, type, charts, ... Don’t mix different sector colors.

CYMKC = 92 - M = 26 - Y = 0 - K = 0

RGBR = 31 - G = 138 - B = 209

PMSPantone 7461 C

HEX# 1f8ad1

Marine propulsion

CYMKC = 18 - M = 100 - Y = 42 - K = 9

RGBR = 160 - G = 0 - B = 81

PMSPantone 7425 C

HEX# a00051

Power generation

CYMKC = 56 - M = 100 - Y = 0 - K = 0

RGBR = 118 - G = 35 - B = 126

PMSPantone 513 C

Hex# 76237E

Various applications

CYMKC = 4 - M = 33 - Y = 96 - K = 0

RGBR = 226 - G = 177 - B = 41

PMSPantone 7409 C

Hex# e2b12a

Railway traction

18 l Badges - field applications

Each field application is addressed by a badge / icon and a unique color. The company features a total of 4 badges. 3 of them are expressed in the mayor fields.

The last badge is used for floating cranes & various applications. The icons can be used in grey with brand elements or as graphic element when needed.

Marine propulsion

Grey version

Power generation Railway traction Various applications

19 l Typography

Our brand typeface is FF DIN Pro. FF DIN Pro should be used for all applications, except for typing letters, power-point, internal documents, or online HTML text. In these cases,

use PT Sans as the default font. Keep typography simple. Do not overcrowd layouts and do not use too many type sizes. Use weight to draw emphasis instead.

The @ symbol is always used in the District thin font and NOT in the FF DIN PRO font.

Anglo Belgian CorporationFF Din Pro Light

Anglo Belgian CorporationFF Din Pro Bold

nBODY TXT

Anglo Belgian CorporationPT Sans Regular

Anglo Belgian CorporationPT Sans Bold

20 l Typography - use

For body copy always use PT Sans, picking out headings with Bold. For titling use FF Din Light, and FF Din Bold.

Italics should be reserved for annexes. Condensed can be used where you have limited space, for example on forms.

Heading

Title

Ga. Ut doluptatur, vellaborem volessunt audanda erferes di volecta nobiscius magni nis conec-

tis abo. Nam atur rehenisimo quossimin cus molo officiis sandictes evellen ditibus preptae. Mil

explaborum ipid qui as nonseribusam facieni

hiliatur?Udi occus et eum derferum quos possunt et

labo. Cuptur si am, tem sam volore enim

storaes iliam inus essin eatur ad essusam quatio

quid que cullit aut lignat re earunt.

Ga. Ut doluptatur, vellaborem volessunt audanda

erferes di volecta nobiscius magni nis

Heading

Title

Ga. Ut doluptatur, vellaborem volessunt audanda erferes di volecta nobiscius magni nis

conectis abo. Nam atur rehenisimo quossimin cus molo officiis sandictes evellen ditibus preptae. Mil explaborum ipid qui as nonseribusam facieni hiliatur?

Udi occus et eum derferum quos possunt et labo. Cuptur si am, tem sam volore enim sto-

raes iliam inus essin eatur ad essusam quatio quid que cullit aut lignat re earunt.

Ga. Ut doluptatur, vellaborem volessunt audanda erferes di volecta nobiscius magni nis

conectis abo. Nam atur rehenisimo quossimin cus molo officiis sandictes evellen ditibus

preptae. Mil explaborum ipid qui as nonseribusam facieni hiliatur?

Udi occus et eum derferum quos possunt et labo. Cuptur si am, tem sam volore

Fig 1.

21 l Imagery

Use simple, engaging, high quality imagery. Engine renders are available at our website. Illustration and typographic treatments are also options.

You can choose to use a color overlay from the sector color palette on the images.

Industrial

Infographics

3D Renders

Effects

Close upsAtmospheres

Color overlays

Contact details

Anglo Belgian Corporation

Wiedauwkaai 43

9000 Gent ( Belgium )

T +32 (0)9 267 00 00F +32 (0)9 267 00 67 E info abcdiesel.be

www.abcdiesel.beMember of the Ogepar group

To fi nd out more detailed information about our service and sales support, please visit our website www.abcdiesel.be

Brussels

Ghent

Fields of activity

Marine enginesPropulsion & power solutions

Originally, it is the marine

sector where ABC has

established its brand.

The company is known for

decades in propulsion and

generating of inland ships,

fi shing boats, tugboats,

dredgers, ferries, coasters,

etc.

Generating setsand turn-key solutions

Anglo Belgian Corporation

provides energy solutions in

the most remote areas and

extreme environments;

from industrial and mine

gensets,to complete turnkey

projects such as containerized

power plants, CHP projects

and Bio-fuel powerstations.

Traction engines

Since 1950, the company is

supplying diesel engines for

railway companies. Since

then, over 300 engines

were delivered for traction

applications both shunting

and mainline service. As

such, ABC is powering the

world’s largest diesel-

hydraulic locomotive.

Service and trainingAnglo Belgian Corporation operates throughout the

world with branches in more than 70 countries.These divisions provide on-site commissioning,

installation works, repairs and preventive

maintenance and advice for ABC engines 24/7.

The service organization and certifi ed techniciansensure to exceed the required service level standard.The service staff is dedicated to help ABC’s customers,

maximizing the productivity and uptime of the engines.

ABC’s large-scale stock of spare parts ensures thatcomponents can be sent within hours to any locationin the world. In addition to this service, local servicestations provide the fastest delivery with their individualsubstantial stock of spares and consumables.

ABC AcademyThe service department offers tailored trainingprograms for clients and new partners, according

to specifi c requirements and can take place at theplant in Ghent or anywhere else in the world.

ABC training courses are taught by veteran and

experienced technicians who will be glad to sharetheir know-how and enthusiasm for ABC engines.

Generating setsand turn-key solutions

cover_gensets_ABC.indd 1-2 15/10/12 17:22

22 l Imagery - bad use

X Low resolution X Clip art X No clear picturesX Uninspiring photography

23 l

Final thoughts

If you’re ever in doubt, just refer back to this document. We don’t ask you to much, just a

little love and respect for our brand. We think it’s still pretty flexible and allows a lot

of creativity so give it your best shot and make us proud.

The Anglo Belgian Corporation brandbook can be downloaded at

http://www.abcdiesel.be/downloads/publicity/ together with corresponding media.

24 l

For help & guidance please email brand abcdiesel.be

http://www.abcdiesel.bemailto:brand%40abcdiesel.be?subject=Branding%20contact

ContentsOur brandA strong brandMaster brand logoMaster brand logo darkMaster brand logo negativeMaster brand logo - two colorsMaster brand logo - B & WMaster brand logo - B & W negativeMaster brand logo - bad useExclusion zone & minimum size logoLogo placementThe identity appliedMaster brand logo - 3d party logosColorsColors - field applicationsBadges - field applicationsTypographyTypography - useImageryImagery - bad useFinal thoughts

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