this is our brand - startribunecompany.com€¦ · this is our brand this is your guide ... to...

30
THIS IS OUR BRAND

Upload: phungbao

Post on 28-Jun-2018

219 views

Category:

Documents


1 download

TRANSCRIPT

THIS IS OUR BRAND

THIS IS OUR BRAND

This is Your Guide (Introduction) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1At Our Core: Brand Position . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Who We Are: Brand Attributes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Our Logotype . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Our Symbol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Signature Lockups . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Please Don’t (Unacceptable Uses) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Color Variations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8–9Our Tagline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Bringing it All Together . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11Brand Voice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12–13Proudly Green: Primary Color Palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14Secondary Color Palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16–18Photography Style . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19Stationery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20–21Digital Icons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22Social Media Icons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23 News Presentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24–25Our Brand in Action . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26–27

WHAT’S INSIDE

1

Thank you for your efforts to communicate our Star Tribune brand, confidently and consistently. When you write for us, design for us, speak about us, advertise for us or sell for us, you convey what we represent to Minnesota. With your partnership and brand advocacy, we can underscore the unique value we provide — all day, every day.

THIS IS YOUR GUIDE

These guidelines are your map, your North Star, if you will for communicating the Star Tribune brand. They set our direction and keep us on course. They protect the equity of the Star Tribune brand, a valuable asset. They help us be consistent, efficient, unified and, most of all, competitive in a challenging market.

Thank you for creating and upholding our remarkable achievements and indisputable leadership. Our work matters to Minnesota.

Michael J. Klingensmith Publisher and CEO

From the publisher

2

1 What do we do?We cover more, and more of what we cover really matters to Minnesotans. Our content is deeply relevant to our readers, whether they rely on us for hard news or entertainment. Sports or politics. Business or opinion. Obituaries or weather. Coupons or classifieds. We are truly at the heart of this community — enriching, informing and championing Minnesota.

We are all day, every day. We are always on, whenever Minnesotans need to know. No one has to abide by a schedule we set. We are a modern, multi-platform, multimedia news-producing organization with 24/7 timeliness.

Star Tribune covers more of what matters to Minnesota, all day, every day — helping us stay informed, and navigate and take part in our world.

AT OUR CORE

This is the position we want our brand to occupy in the minds of our readers, our business partners and our community. Our products and services are changing, all day, every day. Our brand position is constant. It provides direction, focuses our energies and, unifies our many talents.

2 Who do we do it for? Minnesotans. Wherever they live. Whether they are broadly interested in our coverage or are niche readers.

3 What makes us unique?We set the news agenda for the state. No one in Minnesota has a larger newsroom. No one can touch our depth and breadth of coverage across the state. And no one has a history like ours of strengthening and enriching this community.

• Take part: We help Minnesotans understand their community and discuss issues with friends and colleagues. We invite Minnesotans to express their opinions in keeping with their rights to freedom of speech. We champion this community and invite everyone to join in. We believe an informed citizenry is essential to a thriving democracy.

4 What benefit do we provide?We help Minnesotans:

• Stay informed: We cover or curate local, regional, state, national and global news.

• Navigate their world: We have an essential place in the lives of Minnesotans, every day. We help them understand how local, regional, state, national and global news affects their lives. And we help them with day-to-day activities, from clipping coupons to figuring out what to do on weekends or finding a place to live.

OUR BRAND POSITION ANSWERS FOUR QUESTIONS:

Brand position:

3

Our brand attributes describe the essence and personality of our brand. They shape how we communicate.

Brand attributes We are:

WHO WE ARE

Our visual brand attributes inform how our brand comes to life — through design, visual imagery and writing.

TrustedMinnesotan

Comprehensive

Authoritative

Informative

Visual brand attributes We feel:

Fresh EngagingDynamicVibrant

Entertaining

4

OUR LOGOTYPE

Correct clear spaceTo ensure visual impact and clarity, clear space must always surround the Star Tribune logotype — without the intrusion of other graphic elements or text. The minimum amount of space surrounding our signature should be no less than the character height and width of the letter “e” in the logo.

The Star Tribune logotype is the official signature of the company. It may be used as a standalone mark for use in the news products, branding products that are a subset of the core business and corporate communications.

There are only two standard exceptions to this rule: 1 The spacing around the logotype when used as a masthead for the daily newspaper and 2 the banner on the website. Both have been spaced to fit those unique environments (see page 24).

The Star Tribune logotype is a carefully drawn series of characters. Great care has been taken to ensure proper proportion and letterspacing. The logo should never be typeset. Get the approved logotype art from the Marketing department or online at StarTribuneCompany.com.

5

OUR SYMBOL

This is our brand mark. Think of it as the North Star, representing our direction. Forward, upward, the path we take to help our readers, our advertisers and our community navigate the future.

Green is goodThe Star Tribune brand mark almost always accompanies our logotype in a prescribed orientation and size, as shown on the following pages. It may also stand alone in certain instances, such as when it is used for large supergraphics in signage, or on vehicles, or coin boxes. It should appear in its two approved colors whenever possible.

Grayscale is restrictedThe Star Tribune grayscale brand mark may be used as a standalone symbol and is to be used where appropriate in the newspaper.

6

OUR SIGNATURE LOCKUP

Horizontal brand signatureThe horizontal brand signature has been carefully spaced and sized to create a unit. No alteration in spacing or size relationship is allowed. Please maintain the prescribed clear space around the signature. For special spacing challenges, contact the Marketing department for guidance.

Vertical brand signatureThe vertical brand signature has been carefully spaced and sized to create a unit. Please don’t alter the spacing or size. And always maintain the prescribed clear space around the signature.

The logotype and the brand mark lock up into a brand signature. Use either a horizontal or vertical format according to space available.

1/4

e

7

PLEASE DON’T

Use our logo only in prescribed colors and formats. Here are some incorrect usages. Please don’t create something funky that we’ll have to display here.

Don’t use all green.

Don’t change the size or spacing.

Don’t change the shape. Don’t use the star elsewhere.

Don’t use color on a dark background.

Don’t use other colors.

Don’t change the angle.

Don’t put our logo on a patterned background.

vita mn

8

COLOR VARIATIONS — HORIZONTAL

These are the approved full color and black-and-white versions of our logo. Use full color whenever possible.

Horizontal black: second best

Horizontal reversed: for dark backgrounds

Horizontal full color: preferred

Horizontal grayscale: if you absolutely must

60% black

30% black

9

COLOR VARIATIONS — VERTICAL

Vertical black: second bestVertical full color: preferred

Vertical reversed: for dark backgroundsVertical grayscale: if you absolutely must

30% black

60% black

10

Our tagline should be locked to the brand signature in both horizontal and vertical formats.

OUR TAGLINE

Our tagline communicates the value and benefit of our Star Tribune brand in the lives of Minnesotans.

Full tagline — preferred

Shortened tagline

Shortest form of tagline

More of what matters to Minnesota. All day. Every day.

More of what matters to Minnesota.

More of what matters.

The shorter versions of tagline are best implemented after the first year of use (2015).

More of what matters to Minnesota. All day. Every day.

The tagline can be used as a headline or as the sole content of an ad, especially in the first year of rollout. (If it does appear as such, it should NOT also appear locked up with the logo.) A rule of thumb: use the tagline for good news only. Please check with the Marketing team for guidance if you have questions.

Imagine if every one of the more than 7 million people who read Star Tribune products every month knew our tagline. It’s an ambitious goal. Let’s work to achieve it.

11

BRINGING IT ALL TOGETHER

1/4 e

1/2 e

When space dictates the use of a logo smaller than two inches, the tagline should not appear. Because no one will see it.

2 inches: Anything smaller and the tagline is out

1/2e

1/2e

Here’s our formula for approved clear space:

Less than 2 inches so tagline must go. That’s better.

12

BRAND VOICE

Writing about Star Tribune• WIIFM. (What’s in it for me?) Focus on the audience. Make every attempt to write copy that is “benefit” focused, rather than “features” focused. If you wish to promote the strengths of the Star Tribune, always highlight how our strengths benefit the audience.

• Short and strong . Keep copy succinct and snappy. The mental storage bucket is small.

• Conversational . Use second person, present tense, active voice. Our copy should be clear and energetic. Avoid overly formal writing. Use contractions to establish a friendly voice. But watch out for exclamation points. We can be an entertaining brand, but we are never gushy or immature.

• Call to action . Tell the audience what you want them to do. Subscribe. Read. Click. Share.

Talking about Star TribuneBe a brand ambassador. You represent our organization. Everything you say communicates our brand. If someone asks you about your career, here’s what you might say (in your own words, of course):

“ I work for Star Tribune. We have over 260 journalists and we break news all day, every day. We win Pulitzer Prizes. Over a million people read us in print every week. StarTribune.com has over 7 million unique visitors every month. We deliver more of what matters to Minnesota.”

Brand attributes: Trusted, Informative, AuthoritativeOur brand is strong, smart and authoritative. It is never egocentric or boastful.

Headline: We write it. Others cite it.   Headline: Know the world you’re about to change.

Brand attribute: MinnesotanWe live and work here. This is our community. Our brand voice can be unabashedly Minnesotan.

Headline: Minnesota Hotdish. Headline: Star Tribune weather is the clear choice.

Brand attributes: Entertaining, Fresh, VibrantOur brand voice can be witty and conversational. It can urge our readers to be the same, by reading our product.

Headline: Check for wrecks and avoid the bottlenecks.Headline: Inked or linked?

Brand attribute: EngagingSometimes the best way to engage our audience is to be friendly, but directive. Tell them what you want them to do. Nicely.

Headline: Open the brain box.

Just as our newsroom strives to meet the highest standards of reporting, in the written word and increasingly in other media, our marketing and other company communications should reflect the attributes and personality of the Star Tribune brand. This is our brand voice.

Please don’t refer to our organization as “the paper” or “the news-paper.” The newspaper is one of our products. It’s not a name for our company.

13

The Paper

The NewspaperIn company communication, please don’t refer to our organization as “the paper” or “the newspaper.” The newspaper is one of our products. It’s not a name for our company.

Do: He works for Star Tribune. (As in, he works for Target. She works for Medtronic.)

Don’t: I work for the paper. (Even if you work at Heritage Center, our production facility.)

Do: Star Tribune produces quality investigative journalism.

Don’t: This newspaper produces quality investigative journalism. (That journalism can be found online, not just printed in our newspaper.)

Please don’t speak or write about the enterprise or the news product as the “Strib.” Also, please don’t create new product or social media names that contain “Strib.” This nickname, given to us by others, enjoys some use now, but we wish to limit it to its current manifestations.

Do: Read it online at StarTribune.com.

Don’t: Read it in the Strib.

So is it “Star Tribune” or “the Star Tribune”?Good question. Here are the standards we like to use when referring to our company and our products.

Star Tribune: The company

The Star Tribune: The newsprint product. To most people, this means our newspaper, so we want to use “the” only to refer to “the newspaper.” Other names include:

StarTribune.com Star Tribune mobile Star Tribune digital content Star Tribune news app

Don’t see it here?For specific word choices, grammar questions and style points, please refer to APStyleBook.com. We have a subscription, and we have noted several important points in our custom AP Stylebook.

“The Strib”

Brand voice don’ts

Please don’t refer to our organization as “the paper” or “the news-paper.” The newspaper is one of our products. It’s not a name for our company.

14

WE’RE PROUDLY GREEN

Vibrancy, growth and renewal. The Star Tribune primary color palette features two green shades, emerald green and bright spring green. The two principal greens are contrasted with a rich black. You can use our deep forest green as a vignette accent

GREEN VIGNETTE

50% Tint

Spring Green

STAR TRIBUNE GREEN

Pantone® 348 Coated

Pantone® 348 Uncoated

CMYK /Coated: 100c 100y 25k

CMYK /Uncoated: 100c 100y 40k

r0 g130 b74

HEX: 00824a

STAR TRIBUNE SPRING GREEN

Pantone® 368 Coated

Pantone® 368 Uncoated

CMYK /Coated: 50c 100y

CMYK /Uncoated: 50c 100y

r97 g191 b26

HEX: 61bf1a

75% Tint

Spring Green

30% Tint

Spring Green

15% Tint

Spring Green

STAR TRIBUNE FOREST GREEN

Pantone® 3425 Coated

Pantone® 3425 Uncoated

100c 20m 100y 50k

r0 g99 b65

HEX: 006341

BLACKPantone® Black Coated

Pantone® Black Uncoated

30c 30m 30y 100k

r10 g2 b3

HEX: 0a0203

50c 100c

100c 100y

100c 100y 55k

or as a secondary formal color. Complement these primary colors with a group of secondary colors.

15

AND BEYOND

GOLD

Pantone® 124 CPantone® 7406 U 20m 100yr234 g170 b0HEX: eaaa00

AQUA

Pantone® 7467 CPantone® 7467 U100c 40yr0 g163g b173 HEX: 00a3ad

ORANGE

Pantone® 151 CPantone® 151 U60m 100yr255 g130 b0 HEX: ff8200

RED

Pantone® 485 CPantone® 485 U60m 100yr218 g41 b28

HEX: da291c

VIOLET

Pantone® 2415 CPantone® 2415 U30c 100mr158 g0 b126HEX: 9e007e

BLUE

Pantone® Cyan CPantone® Cyan U100c r0 g158 b223HEX: 009fdf

DEEP BLUE

Pantone® 7701 CPantone® 308 U100c 50kr0 g87 b118HEX: 005776

DEEP TEAL

Pantone® 7719 CPantone® 328U100c 50y 40kr0 g109 b104HEX: 006d68

OCHRE

Pantone® 117 CPantone® 117 U20m 100y 20kr201 g151 b0HEX: c99700

RUST

Pantone® 1525 CPantone® 1525 U60m 100y 20kr185 g71 b0HEX: b94700

CRIMSON

Pantone® 202 CPantone® 202 U100m 100y 30kr134 g38 b51HEX: 862633

PURPLE

Pantone® 7650 CPantone® 7650 U30c 100m 40kr114 g34 b87HEX: 722257

BLACK

Pantone® Black C Pantone® Black U30c 30m 30y 100k r45 g41 b38HEX: 2d2926

50% BLACK

50k

30% BLACK

30k

15% BLACK

15k

5% BLACK

5k

KHAKI

Pantone® 5875 CPantone® 5875 U100c 86y 3kr210 g206 b158HEX: d2ce9e

Bright paletteThis lively palette is designed to be used on a daily basis for promotion and advertising.

Formal paletteThis palette is designed to be used for elegant or more serious communications and invitations.

Neutral paletteThis color group is used for backgrounds, large tint areas or paper substrates.

16

TYPOGRAPHY

Populist Display Thin

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghi jk lmnopqrstuvwxyz 12 34 567890, . ? ! : ’ ”

Populist Display Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890, .? ! : ’ ”

Populist Display Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890, .? ! : ’ ”

Use these typefaces separately or in combination. They look great alone or together.

Populist Display Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,.? ! : ’”

Populist Display Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c defgh ijkl mno pqrstuvw xy z 1234 567890,.?! : ’”

Populist Display Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h ij k l m n o p q rs t uv w x y z 1 2 3 4 5 678 9 0, . ? ! : ’ ”

Our slab serif typeface is Populist Display, shown in the basic weights below.

17

Whitney Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,.?!: ’”

Whitney Light Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,.?! : ’”

Whitney Book

ABCDEFGHIJKLMNOPQRSTU-VWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,.?!: ’”

Our sans serif typeface is Whitney, shown in the basic weights below.

Whitney Book Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,.?!: ’”

Whitney Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890, .?!: ’”

Whitney Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,.?!:’”

18

Entertainment scriptUse this script font only for special entertaining, consumer-facing promotion.

Need a specialty script font? Here you go.

TYPOGRAPHY

Delicious Pro

Welcome to the Star Tribune booth! green girlsNew! garden with the

19

PHOTOGRAPHY STYLEStar Tribune photographyOur award-winning photojournalism helps tell the stories that matter to Minnesota. In communicating our brand, we use commercial photography and our own photographers’ work — with a few rules.

Use our photography only when promoting Star Tribune and our brand, not our partners, advertisers or other business entities. Select images that reflect our brand attributes — fresh, engaging, dynamic and entertaining.

Each photograph has a story connected to it. Be sure to do your diligence before use — make sure the story behind the shot supports the message you are sending. Our photography is not clip art.

Always use this caption: © Star Tribune 2014 [date of use]. Please don’t modify our photos in any way: color, content or shape. Still can’t resist? Need a special request? Contact the Star Tribune news photo department.

© Star Tribune 2014

© Star Tribune 2014

© Star Tribune 2014 © Star Tribune 2014

20

OUR STATIONERY

It’s cleanly designed. It’s professional. It’s undeniably on brand. Use it with pride.

Need something you don’t see here? Contact the Marketing team and we’ll be delighted to put it together for you. As tempting as it is, don’t build your own stationery.

No. 10 Envelope

425 Portland Avenue Minneapolis, MN 55488-0002

Letterhead

425 Portland Avenue Minneapolis, MN 55488p 612.673.4000

December 10, 2104

Name Last Name1234 AddressCity, State 12345

Dear Name,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla eget eros pharetra, convallis nunc ac, facilisis enim. Vivamus velit urna, ultrices eu dignissim in, facilisis id neque. Donec quam est, vestibulum at mauris vehicula, eleifend convallis ipsum. Nullam fringilla pretium rhoncus. Aliquam quis odio elit. Sed consequat enim vehicula erat lacinia porttitor. Vivamus ornare euismod magna ut ultricies. Donec vel urna sem. Quisque metus massa, aliquam rhoncus arcu sit amet, condimentum bibendum nulla. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Maecenas vitae pretium nunc. Pellentesque mattis posuere nibh a ultrices. Aenean ullamcorper, sapien vel molestie sollicitudin, ligula metus ornare libero, a tristique libero quam eget justo.

Morbi suscipit placerat mattis. Nam feugiat lectus vitae consequat fringilla. Nam in ultrices dolor. Nullam vel lorem lobortis, vestibulum nibh vehicula, dictum nisi. Donec fermentum lacus lacus, sed condimentum augue iaculis sed. Sed hendrerit lectus ut felis pharetra ultricies. Praesent non quam a dui mollis porta.

Proin euismod nulla ac ipsum pharetra, vitae elementum libero ornare. Etiam porta volutpat tellus, sit amet pulvinar libero mattis a. Sed id ante eget risus aliquet fermentum at at eros. Nunc metus orci, lacinia at bibendum sed, ornare et sapien. Nunc sit amet velit in est faucibus dignissim. Quisque non feugiat massa. Curabitur turpis urna, porta eu augue at, dictum pellentesque ligula. Nulla tempor semper aliquam. Vestibulum fringilla iaculis orci sodales vestibulum.

Sincerely,

Name Last Name

21

OUR STATIONERY

Business Card Front

Business Card Back

Sticky Note

Note Pad

425 Portland Avenue Minneapolis, MN 55488

John DoeVice President, Finance

o 612.673.0000h 612.673.0000c 612.673.0000 f 612.676.0000 [email protected] @jdoe

22

DIGITAL ICONS

We’re a modern brand for the digital age. Here are our digital icons.

Star Tribune icon for Apple iOS This icon represents Star Tribune on Apple iOS . The icon has a white field with a two-color symbol centered within the square. The Star Tribune spring green shadow defines the right and bottom sides.

Star Tribune icon for Android We use the Star Tribune symbol without background for our Android icon on mobile and tablets.

News app icon for Apple iOSOur News app icon features the same two-color symbol bleeding top and upper right. It is titled with Populist Display bold.

news

Sub-brand app icons for Apple and Android

The pale green tint identifies the correct position of the symbol within the square.

hockeygi

rls’

football

prep

basketball

boys

Android example

iPhone iOS 7 example

23

SOCIAL MEDIA ICONS

Social media iconWe’ll use this icon style when we want to represent the main Star Tribune news enterprise. Our Twitter, Instagram and Facebook main accounts, for instance. Use the cropped star design for our

“sub” accounts on Twitter, Facebook and the like. Let’s be consistent.

Social media icon extensions Example of how they appear on Twitter

A pale green tint identifies the correct position of the symbol within the square.

news

Social media icons for Apple iOS All social media icons feature a gradient mix of our two greens, our symbol bleeding top and upper-right. It is titled with Populist Display bold.

opinion

sports

multimedia

stribdrive

To reinforce our digital brand presence, we use the brand symbol to represent our news topic areas for all social media.

24

NEWS PRESENTATION

Our new symbol is used tastefully to build a consistent brand experience.

StarTribune digital For practical reasons, the star symbol is reduced in size so that the shoulder of the symbol aligns with the height of the lowercase letters of the logotype.

Star Tribune newspaper and StarTribune.comTo allow for more flexibility with our news presentations, a newsroom exception is allowed with the brand signature in the instance of the front page of the print product and on StarTribune.com. These executions were created solely for the news products and should be used ONLY in these spaces.

1/2 e

ZSW [C M Y K] A1 Wednesday, Aug. 21, 2013

wednesday A u g u s t 2 1 , 2 0 1 3

By Jim Ragsdale [email protected]

a man openly wearing a loaded glock on his hip stood a few feet from a legislative committee that was discussing whether civilians should carry guns to volatile meetings at the Capitol.

at a witness table nearby, another man testified how his father died at the hands of an assailant who, like 150,000 other minnesotans, was legally allowed to carry his loaded weapon in public places.

minnesota’s emotional bat-tle over gun violence came home to the “People’s House” on Tuesday.

“The Capitol is a place for a free-flowing exchange of opin-ions and ideas — not bullets,” said sami Rahamim, whose father and six others died when an employee who had just been

fired pulled out his glock at accent signage in minneapo-lis last september and started shooting. Rahamim urged a state panel to recommend a ban to gun-carrying at the Capitol both as a safety measure and to prevent intimidation.

Kris Kranz, who brought his .40-caliber glock to the hear-

ing loaded with 15 rounds, said he feels safer with his own weapon. “You have to be your own hero on your own white horse,” Kranz said, adding that he should retain that right.

in a room crowded with those waiting to testify, Kranz

DEBATE TRIGGERS SHOW OF WEApOnS

toddler, teens shot in Mpls.A string of early-eve-ning gunfire injuring 14-month-old is called unacceptable. B1

Tsarnaev’s wounds are told Bombing suspect had skull fracture, among other injuries. A5

Iran negotiator choice is notedSelection may signal less confrontational nuclear stance. A5

Radioactive water leaks Japanese nuclear plant scrambles to halt 300-ton leak. A3

Freedom for sex offendersProsecutors won’t contest two proposed offender releases. B1

Weatherball creator diesNorthwestern Bank’s iconic orb was Dick Stebbins’ idea. B6

High water, less milfoilMinnesota lakes catch a break from invasive species. B1

Shutterfly plant gets final OKCompany plans to create 329 full-time jobs in Shakopee. D1

Find the latest breaking news all day every day at startribune.com.

For the eighth year in a row, Minnesota led the nation in ACT scores by high school seniors, among states where more than half of students took the exam. B1

Twins top Tigers 6-3Morneau drove in four runs; Pelfrey earned the win. C1

Mick Tingelhoff awaits hall’s call Seniors committee in Canton could end 29-year wait. C1

top news

local news

sports

business

breaking news

have you heard?

Mauer lands on DL with concussion

sports variety nation

A minnesotA mission for boston victims

Crime novelist Elmore Leonard dies

92°/64°Afternoon storms?

August heat continues. B8

S TA R T R I B U N E + S TA R T R I B U N E . c o mM o r e o F w h A t M A t t e r S t o M i N N e S o t A .

N E w S T I p SCall 612-673-4414

c o m m E N T SCall 612-673-4000

S U B S c R I B E T o T h E pA p E RCall 612-673-4343 • startribune.com/subscribe

¬¬

S TA R T R I B U N E Minneapolis, St. PaulVolume XXXII • No. 139 • August 21, 2013

Photos by DAVID JOLES • [email protected] Kris Kranz, who brought a loaded Glock to tuesday’s hearing, said he feels safer with his own weapon.

● Progress is made on scanning technology to find terrorists.

By CHaRlie saVage New York Times

WasHiNgTON - The federal government is making progress on developing a surveillance system that would pair com-puters with video cameras to scan crowds and automatically identify people by their faces,

according to newly disclosed documents and interviews with researchers working on the project.

The department of Home-land security recently tested a crowd-scanning project called the Biometric Optical sur-veillance system — or BOss — after two years of govern-

ment-financed development. although the system is not ready for use, researchers say they are making significant advances on it. That alarms privacy advo-cates, who say that now is the time for the government to establish oversight rules and limits on how it will someday be used.

Feds seek to ID faces in the crowd

KHALED DESOUKI • AFP/Getty imagesA relative mourned as army and police carried coffins on Monday during a funeral for 25 officers killed near the border town of rafah.

● Egypt regime breaks rules, arrests spiritual leader.

By liz slY and maRY BeTH sHeRidaN  • Washington Post

CaiRO – The world’s most influential islamist movement is in danger of collapse in the land of its birth — its leaders imprisoned, its supporters slain and its activists branded as terrorists in what many are describing as the worst crisis to confront egypt’s 85-year-old muslim Brotherhood.

in the week since egypt’s new military-backed rulers ordered

a brutal crackdown on camps filled with protesters calling for the reinstatement of ousted President mohammed morsi, the group that used its organiza-tional muscle to win the coun-try’s first democratic elections, held in late 2011 and early 2012, has been cast into disarray.

On Tuesday, the govern-ment installed by gen. abdel-Fatah el-sissi provided the latest signal that it was break-ing the old rules. security forces armed with automatic rifles hunted down even the

Muslim Brotherhood teeters toward collapse

● $975 million project is already under tight deadline.

By JaNeT mOORe [email protected]

a dispute over the land under the busy downtown east light-rail stop is the latest messy complication to arise in the construction of the $975 million Vikings stadium.

Property owner minneapo-lis Venture llC filed suit late Tuesday in Hennepin County district Court against the min-nesota sports Facilities author-ity, claiming that negotiations over the land next to the sta-dium site have been “perplex-

ing and unproductive.” The suit seeks clarity from a judge on whether the above-ground plaza and its coveted under-ground parking garage are part of the massive stadium’s reach.

authority Chairwoman michele Kelm-Helgen said the suit will not delay the sta-dium’s already-tight construc-tion timeline, which calls for groundbreaking this fall, and completion by the 2016 NFl season.

But the land owned by min-

Plaza land becomes latest stadium dispute

● Met Council says it will go back to drawing board on unpopular freight options.By PaT dOYle [email protected]

Key lawmakers say the agency planning the south-west Corridor light-rail line has agreed “to go back to the draw-ing board” to resolve a dispute that threatens development of the metro area’s most costly transit project.

The lawmakers urged the metropolitan Council, which oversees the light-rail sys-tem, to look for other ways to reroute freight train traffic into st. louis Park or other com-munities to make room for the light-rail line in a narrow cor-ridor of minneapolis. angry st. louis Park residents have staged protests and other actions aimed at f ighting

current reroute options.The southwest Corridor

light rail is expected to run nearly 16 miles from down-town minneapolis to eden Prairie and open in 2018. The met Council recently post-poned decisions on the project after revealing that resolving the freight-rail dispute could increase the cost from $1.25 billion to between $1.58 billion and $1.82 billion.

The met Council on Tues-day acknowledged ongoing dis-cussions with a freight railroad

LRT planners urged to take fresh approach

Proposed light-rail lineRoute: Minneapolis to eden PrairieLength: 16 milesCost: $1.6 billion to $1.8 billion

SOUTHWEST CORRIDOR

150,000 Minnesotans with permits to carry loaded guns 841 Notifications on file for owners who

carry guns at the State Capitol

● Minnesota’s emotional battle over guns heated up with testimony on whether to allow civilians to carry guns to meetings at the Capitol.

Joshua Gruber, left, and Jim McKie spoke at the Capitol tuesday.

Egypt continues on A7 Ø

Guns continues on A6 Ø

Southwest continues on A6 Ø

Stadium continues on A5 Ø

Scan continues on A6 Ø

w i n n e r o f t w o 2 0 1 3 P u l i t z e r P r i z e s

25

NEWS PRESENTATION

In the flag This example shows the modified execution in place, with the day’s date displayed.

Video bumperOur video bumper is our sound and motion signature. It’s fresh, engaging and vibrant. It’s aligned with our brand attributes. It is a consistent, high-impact expression of our brand. Watch it and see!

26

OUR BRAND IN ACTION

Our brand is everywhere, all the time.

Let’s make sure it’s consistent and buttoned up.

Bumper crop of the best

LOOK FOR OUR 8TH ANNUAL TASTE 50.

This year’s issue is fresh off the farm. You’ll find a compilation of 50 terrific things from Minnesota focusing on the connections between consumers and producers.

By following these guidelines and using approved templates, you can save time, eliminate guesswork and add to our brand’s value — all day, every day.

27

Current as of 26 January, 2014

28

QUESTIONS?Not sure if your communication is on brand?Need help with something? We’re here to help.

[email protected]