this is what doxie can do for you
TRANSCRIPT
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ONLINE MARKETING PLAN
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• Reach the widest audience of potential buyers
• Produce activity to attract the best buyer willing to meet a your terms, price and desired closing date
• Monitor traffic that results from our online marketing plan
• Study the results and adjust accordingly and get your a home SOLDSOLD
ONLINE MARKETING PLAN OBJECTIVES
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A survey of home buyers who
recently moved asked:
“Do you think the internet is
becoming more important than print
advertising to market a home?”
YOUR HOME’S PRESENCE ON THE INTERNETIS NOW MORE IMPORTANT
YES – 94.3%
NO – 4.7%
Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008
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32% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
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buyers are now here
2002: Internetsurpassed print ads
2004: More buyers found their home on internet than from signs
2008
NAR 2008 PROFILE OF HOME BUYERS & SELLERS
FACTS ON WHAT IS WORKING AND WHAT IS NOT
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
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TOTAL MONTHLY MINUTES SPENT ONLINE(NATIONWIDE COMPARISON, in millions)
Your home will be on REALTOR.com® - where more consumers spend
more time
Source: comScore Media Metrix, April 2009
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TOTAL MONTHLY UNIQUE VISITORS(NATIONWIDE COMPARISON, in thousands)
Your home will be on REALTOR.com® - where more
home buyers and sellers choose
to search for homes
Source: comScore Media Metrix, April 2009
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BUYERS SEARCH OUR LOCAL WEB SITE
BUYERS WHO ARE JUST ON
REALTOR.COM®
BUYERS WHO SEARCH OUR LOCAL SITE AND
REALTOR.COM®PRINT ADS
REACHING THE WIDEST AUDIENCE
For illustrative purposes. Varies by broker and region.
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The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date.
Your home appears on REALTOR.com®
The #1 National Real Estate website.*
INCLUDES:
• Multiple ways to search (map, gallery, list)
• Multiple photos
• Neighborhood & school information
• Open Houses
CAPTURING BUYERS ON REALTOR.COM®
*Source: comScore Media Metrix, April 2009
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Because REALTOR.com® has millions of listings…
I will make yours stand out
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The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date.
SHOWCASE LISTINGS
I have upgraded your listing on REALTOR.com® to be more prominent using REALTOR.com® Showcase Listing Enhancements.
CAPTURING BUYERS ON REALTOR.COM®
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• Your home will be more visible to buyers
• I receive customer leads directly so I can personally respond to buyers
• There are additional enhancements I can add to your listing to show off the best features
SHOWCASE LISTING ENHANCEMENTSMARKETING SYSTEMSM
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rr
What SHOWCASE LISTINGENHANCEMENTS do to help sell your property.
• More exposure for your property
• Up to 25 jumbo photos
• Listing video tours
• Promote open houses
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The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date.
FEATURED HOMES™
I have reserved the most visibleposition for your home in the REALTOR.com® Featured Homes™ Marketing SystemSM – available on an exclusive basis to very few REALTORS® in each market.
CAPTURING BUYERS ON REALTOR.COM®
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FEATURED HOMES™ MARKETING SYSTEMSM
*Source: comScore Media Metrix, April 2009
FEATURED HOMES™
Your home will be selected for rotation in one of these exclusive positions – the most prominent location for your home on the #1 real estate website.*
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• I know that the best way to sell your home is to attract as many buyers as possible, so that you have a better chance of finding the one who can offer you the best price, terms and closing date
• My advertising position on REALTOR.com® is working 24 hours, 7 days a week bringing buyers to me
CAPTURING BUYERS ON REALTOR.COM®
FEATURED AGENT™ MARKETING SYSTEMSM
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MY COMMITMENT TO YOU
• I am accountable
• I will follow-up with traffic reports
• You will see the results
• We will work together to meet your goal to sell your home at the best price and terms
©2009 REALTOR.com® All rights reserved. rdc_listing_presentation_061709