This is your title slide

Telegram to TwitterGenerational Marketing Working Lunch

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Rules of engagement

• Text to 214-498-6833

• Goal: PRACTICAL MARKETING ADVICE

• Working session dialogue

• Agenda:– Marketing assumptions– Marketing requirements– Generations review– Generation marketing models

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Telegram to TwitterLearning from Generations Slideshow

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1. _____________________________2. _____________________________3. _____________________________4. _____________________________5. _____________________________6. _____________________________

You can do this!

• When generational marketing makes sense

• Simplify your marketing effort

• Build creative, innovative solution sources

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Marketing Assumptions

We are all marketers and responsible for managing our brands

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Marketing Assumptions

Know yourself

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Marketing Requirements

Basic marketing modelWin Mindshare to drive results• Core user/brand lover• Product• Frame of relevance• Point of difference• Payoff• Your Story

Marketing Requirements

Know your audience

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Marketing Requirements

Building your plans

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Marketing Requirements

Segmentation used wisely accelerates results

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Marketing Requirements

Why talk about generations?

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Generations Review

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•Silents (66+) •TRUE BLUE LOYALISTS

•Boomers (47- 65)•PETER PAN IMPULSIVES

•Gen X (35-46) •GIVE IT TO ME STRAIGHT

•Gen Y (18-34)•IT’S MINE AND I WANT IT NOW

Simplifying the generationsGenerations Review

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•Silents 1925-1945 (66+) •TRUE BLUE LOYALISTS

•Boomers 1946-1964 (47- 65)•PETER PAN IMPULSIVES

•Gen X 1965-1976 (35-46) •GIVE IT TO ME STRAIGHT

•Gen Y 1977-2005 (18-34)•IT’S MINE AND I WANT IT NOW

Knowing the generationsGenerations Review

Silents 1925-1945

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TRUE BLUE LOYALISTSSize 35 million

Mindset Honor sacrifice of elders

Defined by: Korean War, Cold War Start, Suburbs, World War II, Elvis

When Buying:•Practical •Brand Loyal•Good value

Generations Review

Boomers 1946-1964

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PETER PAN IMPULSIVESSize 80 million

Mindset SELF FULFILLMENT AND IMPROVEMENT

Defined by Cold War, TV, Kennedy King assassinations, Civil Rights Movement, Beatles, Vietnam War, First moon landing, Woodstock.

When Buying: Want products to save time, increase energy, reduce stress

Generations Review

Gen X 1965-1976

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GIVE IT TO ME STRAIGHTSize 40 million

Mindset CYNICAL, PRAGMATIC, PESSIMISTIC

Defined by •PC revolution, Japan Inc, Watergate, Iran hostage crisis •1970s oil shocks, Rising divorce rates •AIDS, Celebrity focus, grunge music

When Buying:•Want straight talk •Want proof•Not brand loyal

Generations Review

Gen Y 1977-2005

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IT’S MINE AND I WANT IT NOWSize 75 million

Mindset OPTIMISTIC, INDIVIDUALS THAT LIKE GROUPS, TONS OF FRIENDS (VIRTUALLY), DIVERSE

Defined by Web, dotcom boom and bust, fall of Berlin Wall, soccer moms, Nickelodeon, anime, Monica Lewinsky, 9/11, electronica

When Buying:•Entertainment, retro, flash•Authentic, experience•Tech savvy•Prematurely affluent

Generations Review

Learning Lab-Seniors

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1. Activity levels2. Fiscal fitness target3. Variety4. Multiple ages

Generation marketing models

Learning Lab-Boomers

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1. High incomes coming2. Appeal to self actualization:

1. Smart2. Hip3. Sexy4. Valued

Generation marketing models

Learning Lab-Generation X

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1. Appeal to self reliance1. Speed 2. Info3. Appreciate comfort

2. Provide experiences3. Affordable quality

Generation marketing models

Learning Lab-Moving with Generations

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1. Uncle Sam Wants You2. Be all you can be3. Army of One4. You made the strong, we’ll

make them Army strong

Generation marketing models

Learning Lab- Generation Y

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1. Low price2. Fast3. High quality4. Variety

Generation marketing models

Learning Lab- Generation Y

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1. Techno fueled change2. Word of mouse3. 1,000s of ‘friends’4. Get out there5. Cause interested

Generation marketing models

Your Challenges

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Telegram to TwitterGenerational Marketing Working Lunch

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