this, not that!
DESCRIPTION
This, Not That!. Mobile Games Best Practices. This, Not That! Mobile Game Best Practices. Overview. Introduction General Game Design Lessons Mobile Game Design Pit Traps. Ray Long Director, App Services. This, Not That! Mobile Game Best Practices. Introduction. Ray Who?. Ray Where?. - PowerPoint PPT PresentationTRANSCRIPT
This, Not That!
Mobile Games Best Practices
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This, Not That! Mobile Game Best Practices
Ray LongDirector, App Services
• Introduction
• General Game Design Lessons
• Mobile Game Design Pit Traps
Overview
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This, Not That! Mobile Game Best Practices
Ray LongDirector, App Services
• Ray Who?
Introduction
• Ray Where?
• Ray What?
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This, Not That! Mobile Game Best Practices
• Ignition
General Game Design Lessons
• Distillation
• Execution
http://www.cbs19.tv http://ericsimmons.blogspot.comhttp://www.enasco.com
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This, Not That! Mobile Game Best Practices
• Start with this guy
Ignition. Where to Start
• Forget Him
• Players always come first
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This, Not That! Mobile Game Best Practices
• Simplify Vision
Distillation. What Am I Doing?
• Establish Scope
• Define Success
Birds with various powers destroy pigs to save their eggs in physics based puzzles.
Expand your village and lead your clan to victory over the goblin hordes.
Struggle with moral dilemmas as you fight your way through the zombie apocalypse.
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This, Not That! Mobile Game Best Practices
• Commitment
Execution. How do I do it?
• Establish Routine
• Momentum Wins
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This, Not That! Mobile Game Best Practices
• Load It
Mobile Game Design Pit Traps
• See It
• Learn It
http://www.archithings.com http://dadetc.blogspot.comhttp://www.liveauctioneers.com
• Hear It
• Love It
http://www.entertainmentbuddha.comhttp://mattganemthepoet.com
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This, Not That! Mobile Game Best Practices
• This: Have a small initial download.
Load It
• Not That: Ask your users to wait.
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This, Not That! Mobile Game Best Practices
Load It cont.
*Data from Tapjoy Network
• Android Conversion Rate*
Total MegaBytes0 – 50
50 – 100100+
Conversion Rate50% – 60%30 – 45%14 – 20%
The smaller the file, the better the CVR.
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This, Not That! Mobile Game Best Practices
Load It cont.
• How can that affect monetization?
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This, Not That! Mobile Game Best Practices
• This: Use your loading screens effectively.
See It
• Not That: Waste your loading screen.
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This, Not That! Mobile Game Best Practices
• This: Best foot forward on visuals.
See It cont.
• This: Add tips and tricks.
• This: Upsell the world.
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This, Not That! Mobile Game Best Practices
See It cont.
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This, Not That! Mobile Game Best Practices
See It cont.
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This, Not That! Mobile Game Best Practices
• This: Include a clear tutorial.
Learn It
• Not That: Poor Tutorialization.
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This, Not That! Mobile Game Best Practices
• This: Tie it to quests and achievements.
Learn It cont.
• This: Clear instructions.
• This: Short and sweet.
• This: Show, don’t tell.
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This, Not That! Mobile Game Best Practices
• Not That:
Learn It cont.
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This, Not That! Mobile Game Best Practices
• This: Make a real audio effort.
Hear It
• Not That: Skimp on audio.
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This, Not That! Mobile Game Best Practices
• This: Check download size.
Hear It cont.
• This: Vet the audio.
• This: Give choices.
• Not That: Leave it til the end.
• Not That: Single loops.
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This, Not That! Mobile Game Best Practices
• This: Positive feedback immediately.
Love It
• Not That: Delayed gratification.
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This, Not That! Mobile Game Best Practices
• This: Positive Level Curve.
Love It cont.
Minutes 1 – 5 = Level 2 - 3Minutes 6 – 15 = Level 4 - 5Minutes16 – 100 = Level 6 - 10
Minutes 1 – 5 = Level 0Minutes 6 – 15 = Level 0Minutes16 – 100 = Level 2 - 5
• Not This: Negative Level Curve.
• This: [email protected]
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This, Not That! Mobile Game Best Practices
Contact Me
• This: @GeekGamerGuy
• This: www.tapjoy.com
• This: www.geekgamerguy.com