SQL Server 2012Independent Software Vendor Royalty (ISVR) Licensing

This presentation contains preliminary information that may be changed substantially prior to the final release of SQL Server 2012

November 2011

Next wave of SQL ServerCloud-Ready Information Platform

Enable mission critical

performance and availability at low TCO

MISSION CRITICAL CONFIDENCE

Unlock new insights with

pervasive data discovery across the

organization

BREAKTHROUGH INSIGHT

Create business solutions fast, on your terms across server and private or public cloud

CLOUD ON YOUR TERMS

Why SQL Server 2012 for ISVs

• Allow partners to develop higher-end solutions (Mission Critical, Tier 1 LOB)

• Reach underserved BI user segment (78%) offering rich application experiences

• Easily & quickly develop cloud-ready solutions allowing diversified market offerings

• Increase deal size and profitability by scaling up your solutions to Tier-1 mission critical and massive DW scenarios

• Develop solutions addressing the highest levels of security, compliance and regulations across all industry segments

Expand Addressable Market(Acquire more customers)

Increase Your Revenue/Profitability(Sell more to your customer base)

Increase Productivity & Time to Market(Reduce development costs)

• Optimize your solutions to market & scale on demand across on premises, private, and public cloud

• Single database application development experience with SQL Server Data Tools (previously known as “Juneau”)

• Simplified application testing with Distributed Replay

• Streamlined upgrade and configuration & monitoring

What’s changing?

Al

SQL Server 2012 SKU Lineup

Principal SKUs

Built for end to end data

management

Specialized SKUs

Breadth SKUs

ENTERPRISE BI SERVER STANDARD

SQL Server 2012 Editions & LicensingAligned with how businesses consume DB and business intelligence software

Principal Editions Licensing OptionsServer+CAL Core-based

Enterprise

High-end datacenter w/ BI Server capabilities

Business Intelligence

Enterprise BI projects, user-based licensing

StandardDepartmental, limited scale

SQL License + EM purchased before General Availability of SQL 2012 (GA) or within extended distribution period with EM (24 months)

SQL License + EM purchased before General Availability of SQL 2012 (GA) or within extended distribution period with EM (24 months)

ISVR Migration Path - What Licenses am I left with when....

SE Server + CAL

WG ProcessorSE Processor

EE Processor

DC Processor

EE Server + CAL

Unified Solution Upgraded to SQL 2012

Renewed EM No EM Renewal

# of actual 2012 SE cores in use or min 4 SE cores per proc

# of actual 2012 SE cores in use or min 4 SE cores per proc retained

# of actual 2012 EE cores in use or min 4 EE cores per proc

# of actual 2012 EE cores in use or min 4 EE cores per proc retained

# of actual 2012 EE cores in use or min 8 EE cores per proc retained

# of actual 2012 EE cores in use or min 8 EE cores per proc

# of EE 2012 Servers & CALs in use retained

# of EE 2012 Servers & CALs in use

SE 2012 Server & CALs use rights retained

# of SE 2012 Servers & CALs in use

Unified Solution Has Not Upgraded to SQL 2012

Renewed EM No EM Renewal

Prior SQL version WG/SE Proc use rights continue with right to upgrade in future

Last SQL version purchase use rights retained

Prior SQL version EE Proc use rights continue with right to upgrade in future

Last SQL version purchase use rights retained

Prior SQL version DC Proc use rights continue with right to upgrade in future

Last SQL version purchase use rights retained

Prior SQL version EE Server/CAL use rights continue with right to upgrade in future

Last SQL version purchase use rights retained

Prior SQL version SE Server/CAL use rights continue with right to upgrade in future

Last SQL version purchase use rights retained

Embedded Maintenance Renewal Path(only upon physical application upgrade to SQL Server 2012)

Embedded Maintenance Renewal Path(only upon physical application upgrade to SQL Server 2012)

SQL licenses purchased with EM through the 24 month distribution period

SQL licenses purchased with EM through the 24 month distribution period

ISVR Licensing Embedded Maintenance RenewalRenewal Path for ISVR Customers with Embedded Maintenance (EM)

SE Server EM + CAL EM

Renew Standard Edition (SE) Core EM with actual number of cores in use or minimum 4 SE cores per SE/WG processor

Renew Enterprise Edition (EE) Core EM with actual number of cores in use or minimum 4 EE cores per processor

Renew Enterprise Edition Core EM with actual number of cores in use or minimum 8 EE cores per processor

SQL Server 2012 EE Server/CAL EM will be renewed, with 20 core limit per server.

No change. Renew SQL Server 2012 STD Server EM + CAL EM

WG Processor EMSE Processor EM

EE Processor EM

DC Processor EM

EE Server EM + CAL EM

*24 months distribution

License Availability:

ISVs under existing or renewed ISVR contract can continue to integrate and distribute SQL Server 2008R2 ISVR licenses (runtime and full-use) of WG, SE, EE or DC for 24 months after SQL Server 2008 R2 licenses are removed from the ISVR product / price list.

SQL Server 2012 General Availability (GA)SQL Server 2008R2 ISVR licenses removed from product/price list (Dependent on agreement version)

SQL Server 2008R2 ISVR licenses

no longer available

ISVR LicensingExtended Distribution

* SQL Server 2008R2 licenses will NOT be available for new ISVR contracts

SQL 2008R2licenses

SQL 2012licenses

Continue to integrate and distribute SQL Server 2008 R2 ISVR licenses under existing or renewed ISVR contract.

Additional Resources

SQL 2012 ISVR Licensing Traininghttp://go.microsoft.com/?linkid=9785816

SQL Serverhttp://www.microsoft.com/sqlserver/

Microsoft ISV Royalty Licensing Programhttp://www.microsoft.com/isvroyaltymembers

Microsoft Partner Networkhttps://partner.microsoft.com/licensing

Microsoft Partner Network Training Eventshttps://partner.microsoft.com/trainingevents

© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after

the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

AppendixSQL Server 2012

License Hardware Capacity by Cores

OR

PRINCIPAL Editions

LICENSING OPTIONS

Server+CAL Core-based Enterprise

Business Intelligen

ce

Standard

License by CoresHow to purchase SQL Server 2012 Core Licenses

Pricing

1. Count the number of cores in the server2. A minimum of 4 core licenses are required per

physical processor3. Purchase the appropriate number of core licenses for

the server

Mechanics

1. Cores will be priced at *approximately ¼ cost of a SQL Server 2008 R2 Processor license

2. License more cores as compute capacity increases

*Channel mark-up may be applicable

Licensing Individual Virtual Machines

Virtualization may allow customers to maintain flat pricing upon hardware refreshes

Move to VM’s

Physical Server Environment

Virtual Environment

License by User or Device

License The Server

License Users or Devices

OR

PRINCIPAL Editions

LICENSING OPTIONS

Server/CAL Core-based Enterpris

e

Business Intelligen

ce

Standard

Individual Virtual Machines – License Virtual Machines

License Virtual Environments Server + CAL

Server with 2 VM’s on Standard Edition

2 Standard Server Licenses Required

VM 3 VM 4VM 1 VM 2

Server with 2 VM’s on BI Edition

2 BI Server Licenses Required

SQL Server 2012

BI Edition

SQL Server 2012

BI Edition

SQL Server 2012

Standard Edition

SQL Server 2012

Standard Edition

ISVR Licensing Scenarios

Moving from processor to core licenses upon renewal of EM

Moving from processor to core licenses when exiting EM

Retiring EE Server/CAL licenses upon renewal of EM

Moving from processor to core licenses upon renewal of EM

1

2

3

4

ActiveEmbedded

Maintenance

No

Yes

ActiveEmbedded

Maintenance

No

Yes

ISVR Licensing

••

•

•

Application Upgraded to SQL 2012?

If application is physically upgraded to SQL Server 2012

If application is NOT physically upgraded?

Moving from processor to core licenses upon renewal of EM

Processor to Core When exiting EM

With Active EM

No

Yes

1

ISVR Licensing Processor to Core When exiting EM

2 Moving from processor to core licenses when exiting EM

With Active EM

••

•

• It is recommended the ISV be able to prove at later date “number of cores in use upon exit of EM”, such as archiving an inventory through MAP tool to demonstrate ownership from their customers.

• If unable to prove what their customer had in use time of EM exit, a conversion ratio of 4 cores for each SE or EE processor license and 8 cores for each DC processor will be applied.

Application Upgraded to SQL 2012?

If application is physically upgraded to SQL Server 2012

If application is NOT physically upgraded?

No

Yes

ISVR Licensing

Retiring EE Server/CAL licenses upon renewal of EM3

Retiring EE Server/CAL

When exiting EM

With Active EM

SQL Server 2012 EE Server and CAL Embedded Maintenance should be renewedApplication

Upgraded to SQL 2012?

If application is physically upgraded to SQL Server 2012

If application is NOT physically upgraded?

No

Yes

ISVR Licensing

Retiring EE Server + CAL licenses when exiting EM4

Retiring EE Server/CAL

When exiting EM

With Active EM

••Application

Upgraded to SQL 2012?

If application is physically upgraded to SQL Server 2012

If application is NOT physically upgraded?

No

Yes