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Opening talk at UXSofia 2014.TRANSCRIPT
HAS STARTED TWEETINGUX SOFIA 2014
ANDREA @RESMINI
THIS STATION
HOW DID WE GET HERE?
COMPUTER ROOM, SANTA BARBARA – HTTP://IS.GD/H4ME67
COMPUTING WAS CONFINED TO PRECISELY
BOUNDED AREAS IN SPACE AND TIME
TANZEN80, HTTP://WWW.FLICKR.COM/PHOTOS/TANZEN80/6140025125/
CASHIER?
ACTIVITIES AND ARTIFACTS MERGE INTO COMPLEX EXPERIENCES
http://www.flickr.com/photos/slider527_pix/3315095305/ – CC SA-BY 2.0
URBANROMANCEONLINE.COM
MUNICH AIRPORT (WIKIMEDIA)
LAYOVERGUIDE.COM
TAXI
A POSTDIGITAL WORLD
N. NEGROPONTE
IS DIGITAL DESTINED FOR BANALITY? CERTAINLY
– N. NEGROPONTE, BEYOND DIGITAL (1998)
IT WILL BE NOTICED ONLY BY ITS ABSENCE, NOT ITS
PRESENCE – N. NEGROPONTE, BEYOND DIGITAL (1998)
TOMORROW’S COMMERCIAL AND CULTURAL COMPOST
FOR NEW IDEAS – N. NEGROPONTE, BEYOND DIGITAL (1998)
DIGITAL IS NOT A DIFFERENT PLACE TO GO TO
IT IS AN ADDITIONAL LAYER CHANGING THE FABRIC OF
REALITY ITSELF
HOW TO FRAME IT FOR THE PRACTICE OF UX?
BUSINESS STRATEGY
INFORMATION SYSTEMS STRATEGYORGANIZATIONAL STRATEGY
PRODUCT ARE SERVICES
BUSINESS
PRODUCTS AS SERVICESORGANIZATIONAL(TECHNOLOGY)
MEDIA
STRATEGY
BRAND
PRODUCT
CUSTOMERS
SOCIAL
MEDIA
USERS ARECO-CREATORS
BUSINESS
PRODUCTS AS SERVICESUSERS ARE CO-CREATORS(TECHNOLOGY)(ORGANIZATION)
THIS HAS BEEN A LONG TIME COMING AND GOES DEEPER
O.J. SIMPSON CAR CHASE LIVE FEED
COPS (1989)
POLICE WOMEN OF BROWARD COUNTY (2009)
STEVEN SEAGAL: LAWMAN (2009)
FROM AUTHORSHIP TO CONVERSATIONS
(BUSINESS)
PRODUCTS AS SERVICESUSERS ARE CO-CREATORS(TECHNOLOGY)(ORGANIZATION)
FROM AUTHORSHIP TO CONVERSATIONS
STANLEY KUBRICK
CAN'T RESIST.ONE MORE
ARCHITECTURES DRIVE BEHAVIOR CHANGE
(BUSINESS)
PRODUCTS AS SERVICESUSERS ARE CO-CREATORS(TECHNOLOGY)(ORGANIZATION)
FROM AUTHORSHIP TO CONVERSATIONS
BUSINESS(VIABILITY)
TIM BROWN – INNOVATION THROUGH DESIGN THINKING (2009)
ARCHITECTURES ARE NOT CONCERNED
WITH TECHNOLOGY
WIKIPEDIA
THEY TURN PRODUCTS INTO EXPERIENCES
PRODUCERS
MUSIC
DEVICE
SOCIAL
MEDIA
DEVICE
CONSUMERS
THEGOODNEIGHBORHOOD.COM
AS WE BLEND WHAT IS DIGITAL AND WHAT IS
PHYSICAL INTO SOMETHING DIFFERENT
ACTING ON THE ARCHITECTURE MAKES
UNDERLYING PROCESSES VISIBLE AND ACTIONABLE
THEY TURN PRODUCTS INTO EXPERIENCES
BUSINESS
TECHNOLOGY
PEOPLE
(VIABILITY)
(FEASIBILITY)
(DESIRABILITY)
TIM BROWN – INNOVATION THROUGH DESIGN THINKING (2009)
EXPERIENCE(INNOVATION)
DON'T WORRY ABOUT THE SHADE OF LIPSTICK IT'S
WEARING– D. HILL, DARK MATTER AND TROJAN HORSES (2012)
ECOSYSTEMS
LIPSTICK
PIG(S)
RETHINK THE PIG
THANK YOUPING ME @RESMINI