this year is the 10th anniversary of cyram, a company ... · pdf filethis year is the 10th...
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This year is the 18th anniversary of CYRAM, a company that grows with customers.
Contents
02
II. Business 08
III. Appendix 26
I. Company Introduction
01. CYRAM’s Philosophy 03
02. Core Technology and Competence 03
03. Reputation & Experiences 04
04. Business Domain 07
CYRAM in the News 27
01. Products & Solutions 09
NetMiner 09
NetExplorer 10
02. Services 11
Consulting & System Building 11
Data Analysis 24
Education 25
CYRAM, with its creative innovations and a mindset ready to challenge, is heading for the dream of becoming one of the world’s best companies.
2
Company Introduction
01. CYRAM’s philosophy
02. Core technology & Competence
04. Business Domain
03. Reputation & Experience
I
CYRAM wants to accurately evaluate the hidden ripple effect of the
relationships between individuals (nodes) to help pinpoint the target.
01. CYRAM’s Philosophy
We want to become one of the world’s best companies with creative innovations and
a mindset ready to challenge.
MISSION
VISION
To become the world’s best integrated
node-link data mining company.
To become the world’s best social
network media company.
02. Core technology & Competence
CYRAM’s core technology and competence lies in the modeling, visualization,
and data analysis of networks, as well as providing related application consulting services.
3
Technology &
Competences
Network
Modeling
Network Data
Analysis
Network
Related
Application
Service
Network
Visualization
CYRAM’s strengths
Modeling and designing of network data
structures
Analyzing network data and finding intrinsic
value
Providing network analysis/visualization
products and solutions
Designing and presenting network
applications
Network related consulting services
Developing network related technologies
03. Reputation & Experience
The world’s best network analysis software—NetMiner
CYRAM’s network analysis software NetMiner is known as the world’s best software
for SNA (Social Network Analysis).
Global NetMiner User Community
4
Mark Huisman and Van Dujin(2011). The Sage Handbook of Social Network Analysis
Ch 38. A Reader’s Guide to SNA Software p.594 Scores for some general packages
John P. Scoot & Peter J. Carrington(Eds.) SAGE Publications Ltd.
Cyam’s customers are from all over the world
Reputation
Korea,
Republic of
United States
of America United
Kingdom
China
Italy
Australia
Japan
Germany
Brazil
Canada Netherlands
Spain Mexico Taiwan France Finland
India Singapore
etc.(42
countries)
Client DATE
KT 2012
SAMSUNG 2012
KYOBO 2012
SKT 2008
Next Generation BI / CRM
Criminal Investigation/Fraud Detection
Client DATE
Agency for Defense Development 2017
Bank of Korea 2016
Financial Supervisory Service 2015
Financial Supervisory Service 2010
KYOBO Life 2009
SAMSUNG Life 2005
Client DATE
Hyundai Dymos 2016
Government3.0 2014
Korea National Oil Corporation 2014
SK 2011
Hyundai Mobis 2011
Korea Investment & Securities 2010
KT 2010
Korea Creative Content Agency 2010
DAEWOO SHIPBUILDING & MARINE ENGINEERING
2009
Korea Asset Management Corporation
2008
Samsung Fire & Marine Insurance
2008
Korea Credit Guarantee Fund 2008
Hyundai Oilbank 2008
NHN 2006
Experiences
These are CYRAM’s experiences with its customers
Org/HR
Client DATE
ITS KOREA 2014
The BUSAN LLBO 2014
HYUNDAI 2014
SBS 2013~2014
SEOUL CITY HALL 2013
NECA 2013
Korea Rural Economic Institute 2013
KBS 2012
chosun.com 2012
Ministry of Culture & Tourism 2012
Korea Information Society Development Institute
2011
SBS 2010~2011
Daum Communications 2004~5
Social Media Analysis
Client DATE
Supreme Prosecutors’ Office Republic of Korea
2014
KISTI 2013
National Research Foundation of Korea
2013
KISTEP 2012
Korea Evaluation Institute of Industrial Technology
2011
KISTI 2011
KBS 2010
KISTI 2010
KISTI 2005
5
Knowledge Management
03. Reputation & Experience
Main Customers
Cooperations
US P&G, Pfizer, Fidelity International,
SAIC, Blueprint
UK Unilever, AON, Hill & Knowlton,
BG-Group
Japan NTT Research Center, IBS
Australia PwC
France France Telecom
NetMiner
Governments
US U.S. Department of Defense, United
States Census Bureau
Japan National Institute of Science and
Technology Policy, Japan
Australia DSTO Australian Government,
Department of Defense
others
US The World Bank, Save the Children,
Kennedy Krieger Institute
Germany FraunhoferISI
Swiss World Economic Forum—UN Office
at Geneva
Universities
US HARVARD, UCLA, MIT, Michigan State
University, University of Pittsburgh, Johns
Hopkins University, University of California,
University of Illinois, Syracuse University,
UK University of Liverpool, Nottingham
University, University of London,
Australia The University of Western
Australia, the University of Queensland,
Australia
Canada The University of Montreal
Overseas
others
KISTI, SERI, NCSOFT, BC CARD, KIOST,
KICTEP, YTN, Samsung SDS, Seoul
Development Institute, Korea Game
Development & Promotion Institute, etc.
Universities
Seoul National University, Yonsei
Universtiy , Ewha Women’s University,
SungKyunKwan University, Pohang
University of Science and Technology,
Hanyang University , Pusan National
University, Sookmyung Women’s
University
Korea
NetExplorer Samsung Life, Kyobo Life, Financial Supervisory Service, Supreme
Prosecutors’ Office Republic of Korea, Korea Coast Guard, Ministry of National Defense
Republic of Korea
NetMetrica KT, SK Telecom, KISTI, Supreme Prosecutors’ Office Republic of Korea,
National Research Foundation of Korea,
NetViz KISTI, National Research Foundation of Korea, Seoul National university, AURI
6
03. Reputation & Experience
7
04. Business Domain
CYRAM is striving to provide professional service and products to our customers with our
accumulated experiences and know-how about social networks.
*Contact Information Tel: 02) 886-6077, email: [email protected]
Services
Consulting and System
Building Services
Consulting and system building
Education
Services
Education
Data Analysis
Services
Data analysis
Products
NetMiner
SNA software
package
NetExplorer
Network analysis
software for tracing
insurance fraud &
criminal investigations
NetViz
Network visualization
solution
NetMetrica
Software for
analyzing huge
network data
CYRAM’s Business
Domain
8
Business
01. Products & Solutions
NetMiner
NetExplorer
II
02. Services
Consulting & System Building Services
Data Analysis
Education
Knowledge Management
Human Resource/ Organization
CRM
Criminal Investigation
Web-based Services
CYRAM has the world’s best technology and professional knowledge of network modeling and visualization.
NetMiner is a Premium Network Analysis Software Tool that
reflects the analytical requirements of big data in the network
perspective. It is equipped with innovative features that enable
users to analyze the data in very productive way by leveraging
cutting edge technologies derived of Social Network Analysis,
Statistics and Data Mining.
NetMiner
www.netminer.com
9
For user’s convenience, it is also featured with exploratory functions for re-analyzing and
navigating the analyzed output interactively at one screen through visualizing them in 2D or 3D
way immediately after it is analyzed. Also NetMiner allows you to command a program to run by
itself according to the workflow pre-defined in the Script made of Python language, which will
reduce a lot of routine activities. The data NetMiner handles not only network data but also
unstructured text data. In this regards, NetMiner is utilized in wide range of fields that wait for
up-to-dated analysis.
Integration of Analysis - Visualization
Support on Various Analysis & Data
User Friendly Environment
Input Explore Preprocess Analyze Presentation
Import Network Layout
Properties
Statistics
Transform
Query
Select
SNA Measure
Model
Statistics
Mining
Report
Network Map
Video & Chart
Export
Programmability
NetMiner
01. Products & Solutions
NetExplorer is a state-of-the-art analysis software for analyzing complex relationships
between individuals efficiently and effectively.
Particularly, it can be used to trace conspiracy groups of criminals and insurance fraud by
investigating the direct/indirect relationships of suspects.
NetExplorer is an analysis software that can help to perform criminal investigations and
insurance fraud detection efficiently and effectively through interactive relationship
analyses.
Integrated data management and data “query” function
NetExplorer can integrate a variety of related data into one dataset for the users to easily
extract the data they need. Additionally, it can “query” a particular dataset and carry out
analyses with them only.
Exploratory network analysis
NetExplorer helps to do additional analyses of the complex relations between nodes that have
been found during the previous analyses. It also provides a well visualized map to help the users
understand results.
A variety of analysis functions
NetExplorer can analyze the relations between data according to the purpose of an analysis and
the features of data. It also provides chart and network analysis functions for the users to find
the suspects and criminal groups effectively.
Main features
10
NetExplorer
Main Field
The Detection of Insurance Fraud
02. Services
CYRAM’s consulting and system building services generally include 6 parts.
Consulting & System Building
11
CYRAM’s Services
Knowledge Management
HR &
Organization Management
Criminal Investigations
Marketing & CRM
Internet Services
Science & Technology
1
Knowledge Management
HR & Organization Management
Criminal Investigations
Marketing & CRM
Internet Services
Science & Technology
Consulting services on
knowledge capitalization through
the analysis of knowledge
networks
Building a knowledge network
system based on social networks
Building a criminal network
analysis system
Building an insurance fraud
network analysis system
Building a strategy on
HR/organization with the
analysis of organization
networks
Building an HR/organization
system based on social networks
Social network-based internet
service planning
Building social network platforms
Consulting service about establishing
buzz-marketing strategy
Consulting service on preventing
customer breakaway
Building a customer management
network system
Establishment of science and
technology information quantitative
analysis system
Establishment of science and
technology knowledge map service
system
1
2
3
4
5
6
2
3
6
5
4
CYRAM is striving to maximize our quality of services by pinpointing the needs of our
customers and with its accumulated experiences and know-how about social networks.
Consulting Services
Introduction
CYRAM provides professional consulting services which enable its customers to handle a
variety of network data with its methodology, experiences, and know-how.
Understanding
the Purpose
of Projects >
Environment
Analysis > Network
Diagnosis > Strategy &
Planning > Implementation
Pre-phase Phase 1 Phase 2 Phase 3
Defining the
purpose and
make a time
schedule
Data collection
External
environment
analysis
Internal
environment
analysis
In-depth
interview of
experts
Selecting a
subject
Designing
Data collection
Data analysis
Result analysis
Selecting a
subject
Providing
strategy
alternatives
Providing strategy
utilization alternatives
Making a strategy
utilization guide
Issue Analysis
Results
Building a strategy
Building a plan
Standard Process
12
CYRAM establishes a system based on social networks for its customers to maximize their
capacity to cope with the fast changing market.
System Building Services
Introduction
CYRAM provides an integrated solution to help customers with important decision making
by analyzing network data. CYRAM provides a system that has both flexibility and
compatibility through a variety of integrated network-based products.
Strategic consulting
based on social
networks
Designing the
structure of a system
and its functions
System development
Check the present
status of network
data
Define the direction of
the application of
network data
Suggest an SNA
application model
Present the predicted
results
Design data collection
layers
Design data analysis
layers
Design visualization and
user interface layers
Establish network databases
Build data collection and
analysis layers
Build visualization and user
interface layers
Perform system integrated
operating test and check for
items to improve
Standard Process
13
Knowledge Management
Problems
Many companies are undergoing knowledge management in order to enhance their
competitiveness. However, an organization’s core knowledge is usually a form of the
employee’s internal capital, yet the current knowledge management only focuses on
systemized and written form of knowledge.
Difficulties relating
knowledge
management and
employees’
performances
Lack of
communications
inside and outside
an organization
Imbalance in supply
and demand of
knowledge;
the bottleneck
phenomenon of the
flow of knowledge
An inactivity in
attendance in
and utilization
of KMS
Difficulties in
pinpointing a core
employee in the
knowledge flow of
a company
Consulting Services Consulting services on knowledge capitalization through the
analysis of knowledge networks
Knowledge network diagnosis consulting services are aimed at checking the condition of a
knowledge network with social network analysis. We can efficiently manage a company’s
knowledge network and maximize the company’s knowledge capital through our consulting
service.
The consulting service that CYRAM provides can grant a feasible and optimized solution to our
customers by scrutinizing the environmental changes and market needs with its experiences and
know-how.
01.
Check the current
status of knowledge
management
>
02.
Diagnose the
knowledge network >
03.
Results and
applications
Find knowledge management
errors by checking the current
condition of knowledge
management of a customer
company
Provide solutions on how to
improve the company’s
knowledge network
management on the basis of
the results
Diagnose the knowledge
network with social network
analysis
14
1
Analyze the knowledge flow among people through a relationship database of a
company
Integrate the knowledge flow among people to create a knowledge flow network
KM
Knowledge flow analysis
Analyze attitudes
about knowledge capitalization
Find
knowledge hubs
질의자 응답자
Find knowledge
communities
상위20% 하위20% 지식제공 즐거움 3.88 3.51 암묵지 유용성 3.47 2.97
KMS유용성 2.82 2.82 지식등록 즐거움 3.20 3.01 보상정책효과 3.13 2.94
System Building Services
Building new knowledge network systems based on social networks
The new knowledge network system based on social networks is developed from the existing
repository KMS. This system integrates an organization’s explicit and implicit knowledge to create
an environment for the employees to communicate in, which leads to smooth
searching/recommending, and Q & A. In addition, we support a process to systemize the Q & A
between individuals and make it attribute to the performance of employees.
The new knowledge network system that CYRAM provides is more flexible than any other
traditional KMS. It provides an integrated system which can help our customers to augment their
efficiency and effectiveness through knowledge management.
Strengthen knowledge searching capacity
Enlarge the effective use of knowledge
Enlarge the possibility of knowledge capitalization
Connect knowledge sharing and the performance of
employees
Strengthen the ability to
search for knowledge
Professional searching
based on knowledge
network
A variety of
communities to polish
knowledge sharing
A real time monitoring
of knowledge flow
Capitalization of the
knowledge accumulated
Build a system for
employees’
performances to reflect
knowledge sharing
15
Consulting Services Build an HR/organizational strategy through an organization
network diagnosis.
Through an organization network diagnosis, we can find latent informal group networks that have
to be managed on the HR/organization level. Additionally, we can know the condition of an
organization through social network analysis and suggest a strategic direction to connect
knowledge sharing and the performance of employees.
CYRAM has the capacity to provide optimized consulting services that reflect the attribute of the
HR/organization of its customers.
Problems
With a change in the work environment, an informal group network has come into existence with
an increasing interdependence and collaboration among employees. Though informal group
network influences company performance to a large extent, an HR/organizational approach to
find, evaluate, and manage the informal group network has not yet been done.
Change in the work
environment
Creation of an informal
group network Organization performances > >
There is a need for
HR/organizational approach with
social network analysis.
• Increasing complexity of work • Increasing interdependence and collaboration among employees
Find current problems in the
organization network through
HR/organization analysis.
Set up a strategic direction
according to the results.
Provide institutional/systemized
alternatives based on social
networks.
Check and find relationship
capital in the organization of the
customer company.
Diagnose the condition of the
organization through an analysis
of an informal group network.
01.
HR/organization analysis >
02.
Find relationship capital in an
organization and diagnose the
condition of organization network
>
03.
Suggest an alternative
to utilize the results
16
HR & Organization Management 2
System Building Services
Build an HR/organization support system based on
social networks.
HR/organization support system based on social networks enables our customers to find and
utilize relationship capital. CYRAM’s system building service provides an integrated solution to
both existing and new problems with its capacity for analysis and system building.
In addition, CYRAM also provides user-friendly, integrated, compatible, and customized system
building services to meet the various needs of its customers, and thus, help them build an
HR/organizational strategy a step ahead of their rivals.
Design system structure and detailed functions
System Development
Collect and design the layers of
relationship capital existing in an
organization.
Analyze the relationship capital
and design the layers.
Design the visualization and user
interface.
Job
relationship
map
The big
banana
Relation
ship
capital
Succession
management
Career
movement
HR/Organization
support system
based on
social networks
17
Problems
Consumers’ behavior patterns are influenced by the social groups they are in. Therefore, a
company should not only figure out the influence of individuals who are affected by the network
effect*, but also get to know the influences of social groups and set a strategy to manipulate
these social groups.
* Network Effect: the effect that one user of a good or service has on the value of that product to other people. When
network effect is present, the value of a product or service increases as more people use it.
Consulting Services Consulting services for prevention of customer breakaway.
Consulting services for prevention of customer breakaway is aimed at figuring out ‘infectious’
breakaways and their influences based on of social network analysis. We also provide some
suggestions to minimize customer breakaway by tracing the breakaway path.
Through customer network management, CYRAM provides solutions to maximize the company’s
competences, as well as the insight and knowledge to enhance the sales figures for its customer
company by helping them to maintain a long-term relationship with their customers.
ARPU
(Average Revenue Per
User) limitation on
measuring ARPU
Lack of knowledge
about the influence of
social groups
Lack of a scientific
measurement system
to estimate the
customer breakaway
Lack of strategic
alternatives for
retaining new
customers
Trace the network which has
influences on the breakaway of
customers.
Establish a strategy to prevent
customer breakaway through
the study of consumption
patterns, main concerns and
affiliated group of customers
who want to break away,
Based on the data collected, we
analyze the core customers who
have influences on the customer
breakaway, customer groups
that have broken away,
consumption patterns of
breakaway customers, the
velocity of breakaway, and etc.
01.
Trace the customer
breakaway network >
02.
Analyze and estimate
customer breakaway >
03.
Establish a strategy to
prevent customer
breakaway
18
Marketing / CRM 3
System Building Services
Build a customer network management system.
A customer network management system based on social networks provides a way to figure out
and analyze the social groups that have substantial influences on customers. It also transforms
simple data of the customers into an integrated knowledge in order to analyze the customer
networks effectively.
The customer network management system that CYRAM provides can give useful information for
launching new products or marketing campaigns, because it can trace customer networks based
on the customer network management system.
Analyze diffusion network
Estimate breakaway customers
Figure out the core customer
Customer segmentation based
on customer networks
Analyze a variety of
diffusion network such
as WOM (Word of
Mouth).
Find customers who want
to break away in the future
according to the model of
customer breakaway.
Find core customers by
measuring the
influences of each
customer.
Implement a detailed
segmentation based on
customer networks.
19
Criminal Investigation
Problems
Modern criminal organizations tend to conspire with each other as groups, showing a tendency
to commit more sophisticated and organized crimes. However, this tendency makes criminal
investigations more difficult, since it is harder to figure out links between criminals to make an
integrated view of criminal groups, which also costs more time and workforce.
System Building Services Build a criminal organization network analysis system.
A criminal organizations network analysis system enables the prosecutors to integrate a large scale data and
use them as effective tools to find out the networks of criminal organizations.
The criminal organization network analysis system that CYRAM provides is flexible and compatible enough to
undergo data modeling and other processes effectively.
A dispersion of
criminal suspects and
related data
Difficulties in figuring
out people involved
Confusion due to use
of aliases
Difficulties in knowing
the whole story of
criminal cases
Lack of effective
criminal investigation,
interception, and
surveillance
Criminal organizations
network map >
Attack simulation > A list of
key people > A structure map
of subgroups >
A structure map
of members in the
organizations
Search for the links
between criminals
and find weak
spots.
Remove the simulated
criminals of the
criminal group that
has been found and
estimate the
differences.
Provide a list of key
suspects.
Figure out the relations
and intermediaries in
subgroups of criminal
organizations.
Figure out the main roles
of members of a criminal
organization and
members who will
probably play those roles.
20
Criminal Investigation 4
Criminal Investigation
System Building Services Insurance fraud network analysis system.
CYRAM’s insurance fraud network analysis system integrates and analyzes dispersed data from insurance
companies to find suspects, suspect groups and their locations effectively.
The insurance fraud network analysis system of CYRAM provides a keen insight to help its customers figure out
the insurance fraud case accurately through network data integration and analyses in a short time.
Relationship map of involved people
Component analysis/ cycle analysis
Parallel coordinate chart
Event chart
Find out people who are
related to the suspects. Figure out the groups where
the suspects belong to.
Study the centralization of
the suspects through
parallel coordinate charts.
Figure out abnormal behavior
patterns through analyses of
related events of suspects on
a time basis.
21
Internet Services
Problems
Web-based services have the attributes of a low entrance barrier and a fast service innovation
cycle, which make the provision of new services and the maintenance of new customers more
difficult. And the importance of the interacting networks on the web is ignored only because it is
hard to analyze them.
Consulting Services A Internet service based on social networks.
This web-based service can find the complex and overlapping relationships of the internet service users to
provide valuable services and strategic direction through social network analysis. You can enable yourselves to
cope with the fast changing internet market and maximize your business competences through this consulting
service.
CYRAM will work aggressively and faithfully to create one change after another to help our customers remain
competitive in the market.
01.
Identify social networks
through the analyses
of user data
>
02.
Strategic review of the
Service based on
social networks
> 03.
Differentiated services
based on social networks
Low entrance barrier Fast service
innovation cycle
Increasing customer
breakaway
Difficulties in finding
user networks
The complexity and
overlapping of user
networks
Figure out the Meta-matrix of users’
data
Suggest a service based on
social networks
Consider the complexity and
overlapping of the networks
22
Web-based Services
System Building Services Building a social network platform.
Social network platforms can find hidden significant information through an analysis of the users’
relationships database. It can also be used to grant customized recommendations to users and
carry out target marketing for service providers.
The social network platform of CYRAM is a business analysis platform based on the internet, which
provides optimized business environments and solutions to its customers.
Interactions
Users
Users
Contents Operations
Front-end (Social/Information Space)
Socia
l Netw
ork
Analy
sis
Engin
e
Capture (Meta-Networks)
Model (Entities/Relations)
Engin
e I
Engin
e II
Actions
CRM Marketing
Ad. etc
Back-end
Collective Intelligence Business Intelligence
Results For Users Results For Provider
23
CYRAM provides valuable information through the in-depth analysis of network data that has been
accumulated from a variety of fields.
Data Analysis
Introduction
Data analysis service uses CYRAM’s own software to provide a solution from a micro/macro viewpoint, using the
big database of our customers.
You can get to know the significance of networks in your business through the data analysis service we provide.
Standard Process
Current status
analysis
of the data
> Data modeling
and analysis > Network index
analysis > Network statistic
analysis > Interpret results
and implications
Data extraction
and pre-
processing for
analysis
(if needed)
gathering of
additional data
Progress report
24
CYRAM provides a variety of educational programs in order to enlarge the knowledge
about networks and SNA(Social Network Analysis)
Education
*all educational services can be personalized to meet
your specific needs
SNA using NetMiner
This is an educational service using our network analysis software package NetMiner to enhance
your data analysis.
You can learn network analysis methodology through this service. You can also enhance your
analyzing ability by using NetMiner to handle the data.
Network and leadership
This is an educational service designed to activate the network of organizations and train the
leadership of managers. It helps to establish a feasible strategy based on the real data of an
individual/department/team network.
The purpose of this educational program is to help the potential leaders of organizations to unlock
their full abilities in exercising ‘strategic network leadership’.
Network andSNA
This is an educational program designed to help teams understand the network and put it to
use. Additionally, this program is also effective for managers to catch a glimpse of network
service in each industry.
25
CYRAM strives to do its best for the success of its customers.
Appendix III
CYRAM in the news
26
CYRAM in the News
Chosun Daily “A network analysis of the 18th Congress members” 2008. 8.28~29
Etnews “IT CEO Network Analysis” 2007.10. 1
Kangwon Daily “An SNA analysis of the movement of the population of Kangwon Island” 2007. 11. 5
Etnews “COSDQIT Investment Network Analysis” 2007.
6.27~28
KBS Documentary “Talking about Kim & Jang” 2007. 1.15
Joonang Daily “An analysis of North Korea’s Power Elite” 2007. 7.16
KBS Documentary “Is everyone equal before the law?” 2007. 7.16
DaeKoo News “DaeKoo leading group network analysis” 2007. 7. 7
Joongang Daily “An analysis on Korea’s power elite group” 2005. 9.22~30
Joongang Daily “Online Social Network of Korea” 2005. 5. 9~11
Joongang Daily “A network analysis of the 17th Congress members’” 2004. 8.28~ 9. 20
Munhwa Daily “Celebrity Network Map” 2002.11. 9
27
#904, U-Space 2B, 670, Daewangpangyo-ro, Bundang-gu, Seongnam-si, Gyeonggi-do, 13494, South Korea
Tel: +82-31-739-8352 Fax: +82-31-739-8354 E-mail: [email protected]
www.cyram.com www.netminer.com
Unleashing Hidden Power of Network