1. Social MEdia & Travel By Rana Walker, Principal Consultant for GR&AT

2. SociallyBe Smart. Be Hip. Be Seen. 3. % Internet Users on Social MediaSource: We Are Social, January 201 4. Sources:www.Go-Gulf.com 1 Billion users www.facebook.com175 M users 43 5. Source: www.Go-Gulf.com 6. Source: www.Go-Gulf.comFastest Growing 7. Belgium Social Media Statistics 4,8 million (46,5% of population) 1,1 million0,9 millionSource: How-Can-I-Be-Social.com / Gerrit Heijkoop 8. Social Media ExplainedI Like Belgian Waffles@wafflefans, Im in Brussels eatinga #Belgian Waffle!My skills include Belgian Waffle-eatingWatch and learn to make Belgianwaffles Liege style! 9. Social Media Explained+1: Read this article learn thehistory of the Belgian Waffle!Pictures of Belgian Waffles, we shallserve these at our next event!I just ousted Glenn Wastyn as theBelgian Mayor of Waffle-ville!Train & Hotel reservations loaded forthe next Belgian Waffle event inGent! 10. Social Media Explained Check out my pictures of these delicious Belgian waffles! Blogging about my Belgian waffle experience in Brussels 11. Social Review SitesGreat event venue ambiance,paintings, courteous staff & greatBelgian waffles!I agree with the reviews: BrusselsGrote Markt is the area to eatBelgian waffles! 12. Clicking on Links By Sharing Channel 13. User-Generated Content (UGC) is Key! 14. User-Generated Content:NO PUSH of content (this is web 1.0 vs. web 2.0)Instead, allow users to also generate the: News Feedback Ideas Photos Videos and more 15. Social Medias InfluenceTrust#1 influencer of buying decisions in thefuture!Build your online network and your onlineSphere of Influence 16. Find Bloggers & LeverageKlout 17. Social MediaShare your personality, NOT yourpersonal information!Share your companys philosophy,NOT proprietary information!Viral social media provokes anemotion! 18. P. 22 19. Why LinkedIn? #1 Business Social Media Platform Keep track of contacts throughout their career & job moves Build trust and rapport therefore, your influence & yourcompanys Excellent for recruiting/qualifying a candidate Share research, take polls and glean knowledge Join Groups for collaboration with your industrys like-mindedindividuals share your knowledge and ask for others input Gain transparency through insights into connections, partners,competitors, staff Give recommendations and endorsements ask for the same 20. LinkedIn Profile Page More than an online CV 21. Listen to what the little birdie tells you175 Million TWEETS per day anda lot of them discuss Travel! 22. Why Twitter? Fast, efficient, economical and viral Straight to the point, 140 characters gives no room forfluff Terrific for customer service airlines & hotels knowthis! Make contact with end-user (not often possible withB2B) Disseminate insightful information quickly andeffectively Share knowledge readily while its still relevant Promotion of partner activities for enhancedrelationships 23. Twitter Useful in Crisis Comms 24. 48HOURS.The amount of video uploaded toYouTube every minute! 25. Why YouTube? For the visual learners seeing is believing Customer testimonials are quite effective in video Video blogs from your executives on company activities/events,company financial results and industry topics User tips/guides to your products showcase products and tipsfor best-in-class use Highlight inspiring events and philanthropic activities Successful videos are authentic, clever, witty, touching and/ormotivational they evoke an emotional response:They neednt to be expensive or polished to go viral! 26. More Genuine, More Power to the People Put video in the hands of your customers! 27. If Facebookwere a country,it would be the3rd mostpopulatedin theworld!Source: Facebook 28. Why Facebook? Project a more human face of your company - pictures of staffand events illustrate company culture and strengths Share research and knowledge link to additional resources Promote upcoming events to gain attention and attendance Highlight partner activities to enhance relationships Promote sales, services and opportunities to interact Utilize settings on personal profiles to vary yourcommunications to specific groups Enhance internal relations via a global virtual forum for staff Highlight CRS activities to show your company philosophy 29. IKEA Facebook / YouTube Example 30. Some Travel Brands on Facebook 31. Staff as Brand/Event AmbassadorsP. 35 32. Tweetdeck & HootSuite Free to track, share,schedule & update all social platforms in 1 place! 33. Integrate all of yourSocial Media Channels 34. Pre-Event Social Media Publish # (hashtag) in advance, engage with agenda reminders, ask & answer questions, contests Create event page or special tab on company page with teasers, pictures, agenda, speaker bios. Create custom facebook check in locations Update status, create event, promote in user groups and on company page Create check-in locations & badges, scavenger hunts 35. Pre-Event Social MediaShare links to event news,update with quotes fromspeakers, start a video chatPrepare a welcome video, usepast event footage, teaser ofvenue & interviews with meetingleadersCreate a Flickr group andencourage attendees use,begin with event prep photosIntroduce speakers & topics,blog about expectations at 36. During Event Social Media Engage via agenda reminders, ask & answer questions, contests, use a twitter wall Update page with agenda, pictures, speaker quotes and solicit user-generated content Update status and promote in groups and provide daily summary on company page Encourage check in at event, at booths, at venues throughout trip 37. During Event Social MediaShare links to event news,update with quotes fromspeakers, start a video chatTake video of speakers, venuewith participants, meetings,parties & interviews with theattendees (testimonials)Take photos to connect withthe other social networks &peak interest, encourageothers alsoBlog, share news, launches &ideas in one voice 38. Post-Event Social MediaThank attendees, solicit overallevent feedback, share contestwinners, solicit where next eventcould take placeRepurpose content usingquestions from attendees tovalidate theyve been heard,build loyalty, post more photosand videosUpdate status & company pagewith links to news articles onthe event, or with a successful 39. Post-Event Social MediaShare links to articles fromevent, host a post eventvideo chat to summarizeconferenceShare the highlights in onesummary video, post interviewsfrom staff, utilize for next yearsevent promotion as wellPublish closing event pics andask attendees to share picswith their promo itemsBlog recap & highlights, useattendee quotes post-event 40. Millions of Mobile Apps! 41. Rana WalkerSocial Media Evangelist andPrincipal Consultant at GR&AThttp://be.linkedin.com/in/ranawalker