Thomson Reuters: Digital Business StrategyEmily Childers ADV 420

Who are we targeting?

Business Owners

Power people of:

Law firms

Pharmacies

Accounting firms

Risk Management Companies

The BIG Idea

More efficient online presence

Potential-customer focused social media platforms

How will Thomson Reuters do this?

What are the goals of our strategy?

KPI Metrics How?

Twitter Promotional Tweets Facebook Promotions/Contests Instagram Giveaways LinkedIn Connections

More interactive Social Media Platforms Feedback Forums Question & Answer Chat Services Ability to join “Email Club”

Goals of KPI Metrics Double the current number of homepage views by January

2017

How will we measure effectiveness? Statistic Review

Budget for Digital Strategy Pay Per Click Limited allowance per day

Current Social Media Platforms

Mobile App What does it offer?

News related to our potential customers

How could it improve? Have a way to connect with

someone in the sales dept

Mobile Friendly? Is Thomson Reuters Mobile

Friendly?

Summary of Thomson Reuters Digital Business Strategy