1. PENN STATE LEHIGHVALLEY THONNON P ROF I T P ROJ ECTTAY LOR MORGAN 2. WHAT IS THON? Penn State IFC/Panhellenic DanceMarathon Founded in 1977 by Penn Statestudents Four Diamonds fund at Penn StateHershey Childrens Hospital Financial and emotional support tofamilies and researches 3. ABOUT THON Year long fundraiser ending in a dancemarathon 15,000 involved $114 million since 1977 Record breaking $13.34 million in 2014 Penn State Lehigh Valley raised over$40,000 in 2014 4. PENN STATE LEHIGH VALLEY THONGoal: $50,000More eventsBetter marketing2 Event Coordinators 5. OVERCOMING CHALLENGESBonton Community DayCoupon Book SalesBuffalo Wild Wings 3 monthfundraiserMarketing PSULV THON 5k