Thought Leaders Should Inspire Change LeadersPeter Winick

“Thought Leader”• Quickly becoming over used

(is it Guru 2.0?)

• Anyone that labels him or herself a thought leader probably isn’t one

• If someone else calls you a thought leader it's truly a compliment

• Labeling yourself as one should be a red flag

What True Thought Leaders Do Well1. Introduce new ideas and concepts to others

they can improve their lives either on: ‐ Personal ‐ Team ‐ Organizational level

2. Make the concepts fun and relevant3. Be passionate about your work4. Be a true expert in your field

What True Thought Leaders Do Well5. Inspire others to change something -

‐ Belief‐ Behavior‐ Process

that is better than the current way they are doing something

‐ Way of leading‐ Selling ‐ Operating

(Cont’d)

People read too many books on management, leadership, personal development, sales…but don’t take any action or implement the concepts.

Last and Most Important Point

Change is not easy and it is typically best done in an incremental way.

A true thought leader should actually inspire a change leader to do something different based on the thought leader's work.

Getting someone to grasp a concept on an intellectual level while not the easiest thing in the world to do, is quite simple when you compare that to getting someone to change a belief, behavior or process.

Last and Most Important Point

About Peter Winick • Peter Winick has over twenty years of

experience working with a variety of thought leaders, authors and gurus to help monetize their content through books, keynote speaking, consulting, and the creation of training services, products and assessment tools. From the strategic stage to the creation of sales and marketing solutions, he helps companies use thought leadership as a strategic marketing tool that drives business results. Visit www.thoughtleadershipleverage.com for more info.