Upload File

three approaches to crisis management · obesity in america: ... –christianity today november 5,...

  • Home
  • Documents
  • Three Approaches to Crisis Management · Obesity in America: ... –Christianity Today November 5, 2010 Factory animal farms spew toxic chemical ... Crisis (Brush Fire) Management
23
Sprouts, Eggs and Pork Three Approaches to Crisis Management

Upload: trandien

Post on 09-Sep-2018

217 views

Category:

Documents


0 download

Report

TRANSCRIPT

Page 1: Three Approaches to Crisis Management · Obesity in America: ... –Christianity Today November 5, 2010 Factory animal farms spew toxic chemical ... Crisis (Brush Fire) Management

Sprouts, Eggs and Pork Three Approaches to Crisis Management

Page 2: Three Approaches to Crisis Management · Obesity in America: ... –Christianity Today November 5, 2010 Factory animal farms spew toxic chemical ... Crisis (Brush Fire) Management

Agriculture and Food Industry— Brand Promotion & Management

Page 3: Three Approaches to Crisis Management · Obesity in America: ... –Christianity Today November 5, 2010 Factory animal farms spew toxic chemical ... Crisis (Brush Fire) Management

Reputation Management

Page 4: Three Approaches to Crisis Management · Obesity in America: ... –Christianity Today November 5, 2010 Factory animal farms spew toxic chemical ... Crisis (Brush Fire) Management

Operating in an Increasingly Complex Landscape

• Food revolution with many battlefronts

• Mistrust of companies and government agencies

• Ubiquitous nature of media

• If you don’t speak for yourself, others will speak for you

• Every company is a consumer company

Page 5: Three Approaches to Crisis Management · Obesity in America: ... –Christianity Today November 5, 2010 Factory animal farms spew toxic chemical ... Crisis (Brush Fire) Management

The Conversation Has Changed. Your Stakeholders Expect More.

.

WALMART AND

SUSTAINABILITY

SHOPPER

INSIGHT

GOVERNMENT

REGULATIONS • Growth affects agriculture MCDONALD’S

SUSTAINABLE

SUPPLY CHAIN

Page 6: Three Approaches to Crisis Management · Obesity in America: ... –Christianity Today November 5, 2010 Factory animal farms spew toxic chemical ... Crisis (Brush Fire) Management

Obesity in America: Are

Factory Farms, Big Pharma

and Big Food to Blame? –Huffington Post Oct. 25, 2010

Wal-Mart Promises Local Food, While Big Ag Gears Up for a Fight –Huffington Post, October 22, 2010

The Grim Realities of Factory Farms –Christianity Today November 5, 2010

Factory animal farms spew toxic chemical fumes, poisoning neighbors –Natural News, November

1, 2010

The drawbacks of big-time farming –Littleton Independent November 5, 2010

Who Has Dominated the Conversation?

Page 7: Three Approaches to Crisis Management · Obesity in America: ... –Christianity Today November 5, 2010 Factory animal farms spew toxic chemical ... Crisis (Brush Fire) Management

Your License to Do Business is at Risk

Page 8: Three Approaches to Crisis Management · Obesity in America: ... –Christianity Today November 5, 2010 Factory animal farms spew toxic chemical ... Crisis (Brush Fire) Management

“Crisis” Is Often the Tipping Point for Action

• Hurts sales

• Causes uncertainty among employees

• Disrupts business

• Erodes brand equity

• Can cause legal liability, litigation

• Affects the entire industry

Page 9: Three Approaches to Crisis Management · Obesity in America: ... –Christianity Today November 5, 2010 Factory animal farms spew toxic chemical ... Crisis (Brush Fire) Management

The Lightening Strike

Page 10: Three Approaches to Crisis Management · Obesity in America: ... –Christianity Today November 5, 2010 Factory animal farms spew toxic chemical ... Crisis (Brush Fire) Management

The Slow Burn

Page 11: Three Approaches to Crisis Management · Obesity in America: ... –Christianity Today November 5, 2010 Factory animal farms spew toxic chemical ... Crisis (Brush Fire) Management

Cashing in at the Bank of Credibility

Page 12: Three Approaches to Crisis Management · Obesity in America: ... –Christianity Today November 5, 2010 Factory animal farms spew toxic chemical ... Crisis (Brush Fire) Management

When Good Seeds Go Bad

• 2009 alfalfa sprout recall

• Salmonella saintpaul

Page 13: Three Approaches to Crisis Management · Obesity in America: ... –Christianity Today November 5, 2010 Factory animal farms spew toxic chemical ... Crisis (Brush Fire) Management

Crisis (Brush Fire) Management

• Put all the key decision-makers on the phone

• Formed a team to manage all critical communications

• Coordinated national and local media

• Created messaging for key stakeholders and consumers

Page 14: Three Approaches to Crisis Management · Obesity in America: ... –Christianity Today November 5, 2010 Factory animal farms spew toxic chemical ... Crisis (Brush Fire) Management

Issues Management: One Step Ahead

• Engaged to create crisis plan in early 2010

• Site visits in March

• HSUS undercover investigation video in April

Page 15: Three Approaches to Crisis Management · Obesity in America: ... –Christianity Today November 5, 2010 Factory animal farms spew toxic chemical ... Crisis (Brush Fire) Management
http://www.youtube.com/watch?v=59f3xeUgChc
Page 16: Three Approaches to Crisis Management · Obesity in America: ... –Christianity Today November 5, 2010 Factory animal farms spew toxic chemical ... Crisis (Brush Fire) Management

Takeaway: Some Preparation is Better Than None

• Allows you to make the first impression

• Limits business disruption

• Lessens erosion of brand equity

• Helps you rally allies and protect the wider industry

Page 17: Three Approaches to Crisis Management · Obesity in America: ... –Christianity Today November 5, 2010 Factory animal farms spew toxic chemical ... Crisis (Brush Fire) Management

Sustainability: Moving Beyond Crisis

• Smithfield Foods: A deliberate journey from corporate villain

and pig slaughterhouse to food company

Page 18: Three Approaches to Crisis Management · Obesity in America: ... –Christianity Today November 5, 2010 Factory animal farms spew toxic chemical ... Crisis (Brush Fire) Management

Smithfield Foods

Page 19: Three Approaches to Crisis Management · Obesity in America: ... –Christianity Today November 5, 2010 Factory animal farms spew toxic chemical ... Crisis (Brush Fire) Management
http://www.youtube.com/watch?v=L_vqIGTKuQE
Page 20: Three Approaches to Crisis Management · Obesity in America: ... –Christianity Today November 5, 2010 Factory animal farms spew toxic chemical ... Crisis (Brush Fire) Management

Reputation Management: A Lifeline When Lightening Strikes

Page 21: Three Approaches to Crisis Management · Obesity in America: ... –Christianity Today November 5, 2010 Factory animal farms spew toxic chemical ... Crisis (Brush Fire) Management
Page 22: Three Approaches to Crisis Management · Obesity in America: ... –Christianity Today November 5, 2010 Factory animal farms spew toxic chemical ... Crisis (Brush Fire) Management

Reputation Management Is Rooted In Your Business Objectives

Page 23: Three Approaches to Crisis Management · Obesity in America: ... –Christianity Today November 5, 2010 Factory animal farms spew toxic chemical ... Crisis (Brush Fire) Management

Discussion

Lyle Orwig

Chief Executive Officer

[email protected]

(262)563-5135

www.charlestonorwig.com

www.reputationforward.com


Crisis Management Issue: Crisis Management

Crisis Management@CERN · Crisis Management @ CERN What is Crisis Management? Some examples of organizational reactions to a crisis What were our aims for Crisis Management at CERN?

Visualizing Peer-to-Peer Networks Final Presentation By Team SPEW

Crisis Management

Nuclear Crisis Management and “Cyberwar” Phishing for Trouble? Crisis... · Crisis Management—Nuclear and Other. Crisis management, including nuclear crisis management, is both

Setting up crisis management and crisis communication ... · Crisis management is a part of risk management of a company. Crisis communication is an essential part of crisis management

SPEW Camp Workbook

Crisis Management & Crisis Communications · 2019-10-04 · Crisis Management & Crisis Communications Hennes Communications Crisis Management Crisis Communications Litigation Communications

HIGH SPEW]) STEELS

Crisis management - Simulation Crisis - 4ward

Health crisis management : Preparedness and response crisis... · Health crisis management : Preparedness and response ... Health crisis management : Preparedness and response

CRISIS (Seri Management Crisis)

Crisis Management - OSHC€¦ · crisis management plan.” Kong) Limited, embraces an open attitude towards crisis management. His aim is to achieve a crisis management culture that

Issues management Crisis management Crisis communication · Issues management Crisis management Crisis communication. About Socom Organisations come to us when things are complex

Crisis Management for Leaders - Alumni Crisis Managem… · Crisis Management for Leaders Frameworks for Crisis Management In an unprecedented crisis, there are no pre-cooked answers

Crisis Management Crisis Management Goals -

ST. VIATOR SCHOOL Crisis Management Planocs.archchicago.org/Portals/23/Crisis Management Plan St_ Viator.pdf · Crisis Management Plan . Crisis Management Form Page 2 & 3 . Local

Crisis Management and Crisis Communication

Stages of Crisis & Crisis Management

Handbook crisis management crisis communication terrorist ......crisis management, crisis communication, using Crisis Management Team (CMT) structures effectively, and providing sufficient

Aviation Crisis Management in Europe - Eurocontrol · Aviation Crisis Management in Europe 2 Aviation Crisis Management in Europe Latest developments 1. Crisis management in Europe