three sectors advertising sports events advertising sports events promotion/ sponsorship promotion/...

of 11/11

Post on 17-Jan-2016

220 views

Category:

Documents

0 download

Embed Size (px)

TRANSCRIPT

  • THREE SECTORShttp://www.youtube.com/watch?v=2p_AqnG8kNs

  • ADVERTISING SPORTS

  • SPECTATOR SPORTSThink of an example for each kind of event:

  • World Series2011 World Series CommercialPhillies AdvertisementPlayers - Jeter

    PROMOTES:

  • PROMOTIONPROMOTION: When events, teams, individual athletes promote productsMarketing Through SportsExamples?

  • MARKETING THROUGH SPORTSSponsorship StrategiesTraditionalP& G and OlympicsVenue Naming RightsCoors Beer & Coors Field (Denver)Citizens Bank ParkLicensingSee NASCAREndorsementsTag Heuer WatchesTiger Woods

  • SPORTS MARKETING

  • SPORTS PROMOTIONGRASSROOTS SPORTS MARKETINGIncreases participation & interest in sportsInfluences other forms of Sports MarketingGrowth of soccer in USA started with kids playing

  • TARGET MARKETDefined in the same way as other products and services EXCEPT:Athletes and fans are brand loyalFans often idolize players/teams so will willingly attend games & wear apparelGeography and Psychographics are easy to identify

  • SPORTS INDUSTRY GROWTHAttendance Growth$135-350 Billion per YearNearly Every Sport and League +

    Media Coverage and GrowthMain Stream and Alternative Sports CoverageCoverage Growing with Demand

    Employment Growth4.5 6 Million new Jobs from 1999-2001

    Global MarketsExpansion of Leagues & Marketing outside of U.S.Availability of News Media and Sports ReportingDiscover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

    ***