three sectors advertising sports events advertising sports events promotion/ sponsorship promotion/...
Post on 17-Jan-2016
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SPECTATOR SPORTSThink of an example for each kind of event:
World Series2011 World Series CommercialPhillies AdvertisementPlayers - Jeter
PROMOTIONPROMOTION: When events, teams, individual athletes promote productsMarketing Through SportsExamples?
MARKETING THROUGH SPORTSSponsorship StrategiesTraditionalP& G and OlympicsVenue Naming RightsCoors Beer & Coors Field (Denver)Citizens Bank ParkLicensingSee NASCAREndorsementsTag Heuer WatchesTiger Woods
SPORTS PROMOTIONGRASSROOTS SPORTS MARKETINGIncreases participation & interest in sportsInfluences other forms of Sports MarketingGrowth of soccer in USA started with kids playing
TARGET MARKETDefined in the same way as other products and services EXCEPT:Athletes and fans are brand loyalFans often idolize players/teams so will willingly attend games & wear apparelGeography and Psychographics are easy to identify
SPORTS INDUSTRY GROWTHAttendance Growth$135-350 Billion per YearNearly Every Sport and League +
Media Coverage and GrowthMain Stream and Alternative Sports CoverageCoverage Growing with Demand
Employment Growth4.5 6 Million new Jobs from 1999-2001
Global MarketsExpansion of Leagues & Marketing outside of U.S.Availability of News Media and Sports ReportingDiscover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports