three steps to creating a law firm marketing budget

Creating Your Marketing budget

Presented by

Roslyn Drotar

How to Generate Facility Revenue: Getting and Staying in the Door1 © 2014 Lawyers with Purpose, LLC

How to Generate Facility Revenue: Getting and Staying in the Door2

• Insert video: https://www.youtube.com/watch?v=nXG7zYWKHGU

• The point is that study was conducted in 1958 and is still relevant today!

Thomas smith study… again!

© 2014 Lawyers with Purpose, LLC

https://www.youtube.com/watch?v=nXG7zYWKHGU

https://www.youtube.com/watch?v=nXG7zYWKHGU


• Why It’s Important?

Marketing Costs Money

You Need to Market – You Need a Marketing Budget!

Your marketing budget is your marketing plan in terms of cost.

Your Marketing Budget



What We’ll be doing…



A Marketing Plan



A simple Marketing Budget



But First!Let’s Lay Some Groundwork.



• One: Organize Your Financial Information

• Two: Determine Where You Want To Spend

• Three: Tracking & Adjusting

Three steps to creating your budget:



• Determine How Much Money Your Firm Brings In Monthly

Reliable Revenue = The Lowest Amount You Bring In Per Month

Reliable Revenue – Expenses = Disposable Income Disposable Income – What Portion Of This Are We

Putting Into The Marketing Budget?

One – Organize your financial information



What Is Your Reliable Income (the LOWEST amount you bring in monthly)

$______________________

What Are Your Monthly Expenses:

$______________________

Subtract Reliable from Expenses:

$______________________

This Equals = Disposable Income:

$______________________

Determine Your Spend



Based on:

(1)The Size Of Your Budget(2)Past Experience(3)Where Your Target Market Is

Two: where to spend?



• Zero budget = work your RMS, social media, networking• Smaller budget = smaller print, online ads,

existing database, client appreciation (plus the above)• Larger budget = CRM, sponsorships, events,

video, radio, tv (plus all of the above)

The Size Of your budget



Your marketing plan:



Your Marketing Budget



Everything Needs To Generate Revenue

• If It Doesn’t Generate Revenue – Cut It

• If It Does – Keep It & Consider Increasing

• Start Small With New Marketing Ideas


Three: track & adjust


Questions?Please contact Roslyn Drotar at

[email protected]

If you have any questions…


mailto:[email protected]