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Three Steps to using Social Media: How library associations can use social media for interaction with members and beyond!

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Page 1: Three Steps to using Social Media: How library associations can use social media for interaction with members and beyond!

Three Steps to using Social Media:

How library associations can use social media for

interaction with members and beyond!

Page 2: Three Steps to using Social Media: How library associations can use social media for interaction with members and beyond!

Flickr:lemuelinchrist

Step1. Planning:•Meetings•Discussions•Team members•PR/Publicity Committees

•REMEMBER: Plan, butdon’t plan too much

Page 3: Three Steps to using Social Media: How library associations can use social media for interaction with members and beyond!
Page 4: Three Steps to using Social Media: How library associations can use social media for interaction with members and beyond!

•Use the Just Do It philosophy•Think of social media as a live document•It’s really a CONVERSATION•Start out small•Do your research•Do SOMETHING every day•Use reminder tools!

Step 2. Doing it:

Flickr:judepics

Page 5: Three Steps to using Social Media: How library associations can use social media for interaction with members and beyond!
Page 6: Three Steps to using Social Media: How library associations can use social media for interaction with members and beyond!
Page 7: Three Steps to using Social Media: How library associations can use social media for interaction with members and beyond!

Step 3. Keeping Up

•Professional reading is now online•Use RSS aggregators such as Bloglines or Google Reader•Keep up with technology•OMG! Learn the vocabulary•Watch YouTube & Vimeo videos and explore Common Craft

Flickr:Veronica Belmont

Page 8: Three Steps to using Social Media: How library associations can use social media for interaction with members and beyond!

Resources & Tips

Page 9: Three Steps to using Social Media: How library associations can use social media for interaction with members and beyond!

• Facebook– Facebook Pages Manual – Look at what others

states do– Rely on PR or Web

Committee– Scottish Library &

Information Council: A Guide to Using Web 2.0 in Libraries

• Twitter– Use a twitter

management tool such as tweetdeck.com or hootsuite.com

• Keeping up– Check out bloglines.com– Try Google reader– http://themwordblog.blog

spot.com/– http://lisnews.org/– http://

www.nonprofitmarketingguide.com/blog/

– http://www.nascio.org/– http://www.pr-

squared.com/– http://

stephenslighthouse.com/– http://tametheweb.com/

Page 10: Three Steps to using Social Media: How library associations can use social media for interaction with members and beyond!
Page 11: Three Steps to using Social Media: How library associations can use social media for interaction with members and beyond!

Thank you!Dr. Curtis R. Rogers

Communications DirectorSC State Library803-734-8928

[email protected]