three things you absolutely need to know before putting your superpower to work
Post on 18-Oct-2014
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Personal Branding presentation that outlines the 3 main areas that job hunters and career changers absolutely need to pull together to create an effective Personal Brand, advance their careers and build self-confidence.TRANSCRIPT
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3 Things You ABSOLUTELY Need To Know Before Putting Your
SuperPower To Work@CampbellDuke | #WorkYouLOVE
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What Makes You Stand Out?
Photo Credit: flickr.com/photos/christophercarfi/2467346239/
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Are You Communicating Effectively?Photo Credit: flickr.com/photos/christophercarfi/2467346239/
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How To Find & Build On Your Message?
Photo Credit: flickr.com/photos/christophercarfi/2467346239/
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What Is 'Personal Branding?'
Personal Branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.
~ Dan Schawbel
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What I Don’t Do
Photo Credit: flickr.com/photos/argyle-street/693539832/
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What I Do Do
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How Did I Get Here?
Photo Credit: I stole this from Facebook.
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A Few Words About ‘Work’
Photo Credit: flickr.com/photos/brian-fitzgerald/3228370236/
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Thing #3: Your Networks
Photo Credit: flickr.com/photos/luc/1659321885/
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What Are Personal & Professional Networks?
Photo Credit: flickr.com/photos/luc/1659321885/
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Why Are Networks Important?
Photo Credit: flickr.com/photos/luc/1659321885/
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“We are the most in-debt, obese, addicted and medicated adult
cohort in... history.” ~Brene Brown
Photo Credit: flickr.com/photos/luc/1659321885/
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Stumbling Block
Photo Credit: flickr.com/photos/gazeronly/8697450198/
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Close Contact | KnowledgeOnline | Casual Contact
Photo Credit: flickr.com/photos/luc/1659321885/
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Assess YOUR Networks:They're your greatest asset!
Photo Credit: flickr.com/photos/luc/1659321885/
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TouchStone: Connect To Your Networks
Photo Credit: flickr.com/photos/stevendepolo/4498817330/
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Thing #2: Your Brand Is Online
Photo Credit: flickr.com/photos/tbisaacs/5272142348/
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What Is Your ‘Brand’?
Photo Credit: flickr.com/photos/tbisaacs/5272142348/
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Why Is Your Brand Important?
Photo Credit: flickr.com/photos/tbisaacs/5272142348/
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Link People 'IRL' To Your Online Brand
Photo Credit: flickr.com/photos/tbisaacs/5272142348/
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Stumbling Block
Photo Credit: flickr.com/photos/gazeronly/8697450198/
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Link People ‘IRL’ To Your Online Brand
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TouchStone: Expand Your Brand
Photo Credit: flickr.com/photos/stevendepolo/4498817330/
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Thing #1: You Build On Strength
Photo Credit: flickr.com/photos/notsogoodphotography/3434414425/
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What Are Your Strengths?
Photo Credit: flickr.com/photos/notsogoodphotography/3434414425/
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Why Build On Strengths?
Photo Credit: flickr.com/photos/notsogoodphotography/3434414425/
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Grumpy Cat Didn’t Build On Strength
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But She HAS A Great SuperPower!
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Stumbling Block
Photo Credit: flickr.com/photos/gazeronly/8697450198/
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Distill A Personal Brand Statement1. What are you best at? 2. Who do you
serve?3. How do you want to be seen?
Photo Credit: flickr.com/photos/fdctsevilla/4305579279/
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TouchStone: Build On Strength
Photo Credit: flickr.com/photos/stevendepolo/4498817330/
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Recap: Build On A Solid Foundation
Photo Credit: flickr.com/photos/23024164@N06/4610348430//
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BUILD On Strength
EXPAND Your Brand
CONNECT With Community