Local governments today are tasked with significant responsibilities with budgetary constraints. The result is a loss of economic opportunities from business relocation, slowed infrastructure growth, and even loss of human life in the event of a natural disaster. Traditional solutions such as traffic studies provided by outside consultants are prohibitively expensive and data outputs can quickly become obsolete.

In order to meet these critical challenges and remain competitive with cities and counties, local governments are turning toward innovative new data sources that are able to economically, efficiently, and accurately meet their data needs—primarily satellite and location intelligence—and systematically monitor their real estate, infrastructure, and resources.

We’ve compiled the top three ways state and local governments leverage geospatial data to further positive economic, environmental and social outcomes:

Three Ways State and Local Governments are Leveraging Geospatial Data at Scale

Orbital Insight is leveraging AWS

and ESRI to give policymakers

the ability to monitor economic

and geopolitical activity using

satellite imagery and AI, allowing

governments to deploy resources

more efficiently.”

“

© Orbital Insight 2019

Economic Development

Traffic Analysis and Congestion

Disaster Preparedness and Recovery

Highlight Growth Potential and Area Trends

Attracting new investment requires proof that employers have found success in your community and that there is room for growth. Showcase the best of your business district, Opportunity Zone, highway corridor, or any area of interest. Use Orbital Insight’s tools to import or draw custom areas of study. Make monitoring simple, affordable, ongoing, and available when you need it. Capabilities include:

• Weekly, daily or hourly foot traffic monitoring

• Visitor and workforce approximate home location and

demographic data

• Measuring length of stay (‘dwell time’)

• 3+ years of fully available historical data

• Cost-effective comparison against other properties,

neighborhoods or Opportunity Zones

Economic Development

Attract investment, development, and employment

Understanding the movement of people in your community is the first step towards securing interest in commercial development. With increasing competition from municipalities, geospatial data serves as a powerful marketing tool to differentiate your district’s unique proposition with empirical evidence of traffic inflows, population growth, and labor force demographics that positively represent your municipality’s success.

Our geospatial product, Orbital Insight GO, leverages millions of daily satellite images and connected devices, combined with AI and machine learning to help identify these success stories and create compelling data and analytics that attract new retail, hospitality, multi-family, industrial, and mixed-use investments in the community.

Above: Long-term comparison of visitation across multiple areas of analysis.

Define your unique areas of study (ex: three avenues in San Diego’s Gaslamp District)

What Orbital Insight sells are truths about the world.“

Fifth Avenue

Fourth Avenue

Sixth Avenue

Choose from dozens of demographicattributes on average site visitors, including key metrics such as median household income, education level, and more (ex: San Diego’s Gaslamp District study)

Visualize the home locations of visitors to any given property, neighborhood, park, etc. Recent developments in Chicago’s Garfield Park West neighborhood have shifted the mix of visitors to that part of the city.

Data sources include

Satellite Detected Vehicles

800 Million+ Connected

Devices

Connected Car Data

Land Use Classification

Economic Development (continued)

Orbital Insight persistently monitors traffic across a recently completed bridge as well as nearby dining and retail locations to quantify the positive impact on local business..

Once government and corporate resources have been

deployed, Orbital Insight GO tracks daily visitation.

Additional analytics can be derived, enabling

governments to understand how infrastructure and

investments are changing a community and the makeup

of those impacted.

Utilization of Infrastructure and Community Services

Visualize and quantify whether your community services are reaching your intended targets (ex: the draw of the workforce

development center on Chicago’s west side)

Traffic Analysis and Congestion

Accurately quantify the relief on nearby roads with infrastructure expansion (ex: new toll road, Austin, TX metro)

A birds-eye view of traffic congestion in Addis Ababa. Governments can get up to 7 years of car and truck count data for key intersections, traffic corridors, or even up to city-wide scale.

On-demand traffic analytics using satellite imagery and connected devices

By monitoring dynamic traffic patterns and infrastructure change, local government can more efficiently deploy re-sources, manage traffic issues, and improve local quality of life.

Orbital Insight’s GO geospatial platform uses a “One-Stop-Shop” approach to give governments a wealth of current and historical data on local traffic and infrastructure. By in-fusing satellite imagery and connected devices with artificial intelligence, governments can:

• Get an aerial view of 7+ years of car and truck countdata, up to city-wide scale

• Assess the impact of construction, new tolls, and publictransportation

• Prioritize maintenance efforts based on near-real timetraffic flows

• Forecast transportation demand by tracking newconstruction activity from space

Traffic Analysis and Congestion (continued...)

On-demand traffic analytics using satellite imagery and connected devices

Use satellite imagery to economically and effectively monitor the growth of roads and buildings in your region. (Ex: Perth, Australia)

Rich Historical Data Speed Granularity of Insight

Geospatial Data Users Benefit from:

Chalmette (PBF Energy Inc)

Orbital Insight’s computer vision capabilities allow for scalable monitoring of new roads and buildings, allowing for granular insight into land use including new roads, buildings, forests, agricultural land and more (Ex: cumulative new

housing starts in Travis County, TX from July 2017 to September 2019)

Travis County All Home Construction

Objectivity

Orbital Insight GO reveals the trade area of your area of interest based on actual customers rather than a generic fixed ring methodology.

2019 Daily/Hourly Traffic Density at Quezon National Highway

Disaster Preparedness and Response

Accurate, timely information and persistent monitoring

As natural and manmade disasters unfortunately be-come more frequent, it is imperative for first respond-ers to have the most accurate and recent view to prepare, categorize damage and prioritize response.

The combination of geospatial analysis and machine learning opens up many valuable insights. With near-daily coverage from satellite imagery, govern-ments can obtain nearly on-demand updates of build-ing and roads in their area, both immediately before and just days after a disaster event. Using connected devices, governments can understand the movement patterns of their populations during preparation, evac-uation, and recovery following a disaster event.

Decision-makers and first responders are using Orbital Insight to:• Generate the most current land use maps immedi-ately before, and soon after disaster events• Track population movements for preparedness,evacuation, and return post-event• Understand the impact on local business, infrastruc-ture, and tourist activity

It gives us clarity that has never been available before. If this system had been in place in 2008, you would have known quickly that there was an abundance of inventory very quickly.

“– Jeff Meyers, Founder and CEO

Orbital Insight’s building classification algorithms detect and quantify structural damage at scale to more efficiently deploy recovery efforts.

By tracking the number of connected devices over a given area, up to city-wide scale, governments can track evacuation, impact, and return of residents around disaster events.

Pictured here is Charleston, SC around Hurricane Dorian, 2019.

Orbital Insight identifies the destroyed homes (red) in the Paradise Fire in Northern California and where first responders should concentrate disaster relief efforts.

About Orbital InsightOrbital Insight develops geospatial analytics to help its clients unlock societal and economic trends at a global scale. We source petabytes of satellite, drone, balloon, drone, and IoT device data.

Using computer vision and machine learning technologies, we process and interpret this data to create intelligence enabling businesses, governments, and NGOs to make better decisions.

In Partnership With

To learn more, contact sales@orbitalinsight.com

or visit orbitalinsight.com

© Orbital Insight 2019 r12202019

Find out how Orbital Insight GO can help create positive economic and social impact in your community