three ways to become a more competitive business - fast-track coaching & consulting

COMPETITIVE !BUSINESS T H R E E W A Y S T O B E C O M E A M O R E F A S T - T R A C K

F O R S E R V I C E B U S I N E S S E S

COACHING & CONSULTING


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FOR SERVICE BUSINESSES


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A WAY TO ACCELERATE SALES For over 18 years, our executives have helped service businesses of every shape and size to create, market and sell compelling business-to-business service propositions ahead of forecast.

We can do it for you or our fast-track coaching courses are designed to show you exactly how you can too – how to create propositions customers really want, prepare presentations that energise audiences into action and execute targeted campaign marketing that cuts through the waffle and efficiently pre-sells.

As busy executives we know you need quick summaries, not long explanations, so we accelerate your approach with a series of Action Templates and Guides that will structure your thinking"into simple and precise steps.

No preparation. No elaborate methods. Now your time can be devoted to quality thinking on real business opportunities, collaborating with your team to make concentrated plans and combining your completed templates into powerful reports and presentations that get the results you’ve been waiting for.

We must compete harder.!Our services must be clearer,!more precisely targeted!and better presented.

FOR FAST-TRACKING EXECUTIVES WHO NEED!FASTER RESULTS

CEOs, directors and entrepreneurs who can’t afford to waste time and resources on un-tested service development initiatives and need a systematic approach to help them compete harder and avoid mistakes.

Sales and marketing executives who"want a clear and fast way to build results together, attracting and converting high quality leads and quickly creating new business opportunities.

Proposition, innovation & service development executives who need a proven way to capture and package the value customers actually want to buy"and generate fresh ideas to win their customer’s attention.


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CREATE VALUE

CONVERT VALUE

CREATE!PROPOSITIONS!customers really want

Identify, structure and articulate propositions that give your customers the value they really want to buy.

For Proposition, Innovation & Service Development Executives & Teams…

PREPARE!PRESENTATIONS!that energise audiences

Create powerful presentations that shift thinking and energise your audience to take action.

For Executives & Teams"Everywhere…

CAMPAIGN!MARKETING!that efficiently pre-sells

Construct efficient communications sequences that pre-sell your service and direct hungry customers to your door.

For Sales & Marketing"Executives & Teams…

Training, coaching!and workshops to learn!how you can do it faster!or we can do it for you.!

It’s your choice.

3 WAYS TO COMPETE HARDER. ACCELERATED SALES AND MARKETING!

SUPPORT FOR SERVICE BUSINESSES

Create Propositions.!Prepare Presentations.!Campaign Marketing.

EXECUTIVE TRAINING,!COACHING & WORKSHOPS

L E A R N H O W …


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KNOWLEDGE AS YOU GO™!quick steps, easy-to-follow summaries!learn by ‘Doing’, not lengthy explanations

IMMEDIATE ACTION FOCUS!ready-made tools to use, think, collaborate!the right actions, avoid common mistakes

FLEXIBLE APPROACH!configurable, best-practice techniques!a tailorable approach, not one-size-fits-all

FAST-TRACK SKILLS!one-to-one/team, fast knowledge transfer!practitioner-led, action learning, not theory

DIRECT SUPPORT!live in your business, hands-on-help!fast, deadline support, extended hours

Work faster with!template-accelerated!training, coaching and!workshops.


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FOR MORE INFORMATION"OR TO MAKE A BOOKING EMAIL [email protected]

CREATE!PROPOSITIONS!CUSTOMERS REALLY WANT

LEARN HOW TO… Identify, structure and!

articulate propositions that!give your customers the value!

they really want to buy.

For Proposition, Innovation & Service Development Executives & Teams.

500-Page Colour Binder & Action Pack

SALES ACCELERATOR 4.0 SYSTEM!50 Action Templates & Guides

EXECUTIVE ONE-DAY ESSENTIALS!FAST-TRACK TRAINING

9:00am!-10:45am +15 minutes!refreshments

Introduction, Principles, Presentation!5-STEP SALES ACCELERATOR

11:00am!-11:30am!!

Session One!STEP 1: FAST Planning!Target the right customers, plan for strengths and weaknesses

11:30am!-12:00pm Session Two!

STEP 2: FAST Propositions!Identify how to give customers value they really want to buy

12:00pm!-12:30pm!+30 minutes!lunch break

Session Three!STEP 3: FAST Branding!Add extra premium with simple and effective branding

1:00pm!-1:50pm!+10 minutes!refreshments

*Presentation [*optional]"An Introduction To Straight Line Persuasion


Session Four!STEP 4: FAST Communications!Develop communications that get the response you deserve


Session Five!STEP 5: FAST Campaigns!Instantly connect with customers and generate results

4:20pm!-5:00pm Summary & Action!

Reviews, plans and extras


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FOR MORE INFORMATION"OR TO MAKE A BOOKING EMAIL [email protected] LEARN HOW TO…

Create powerful presentations that shift thinking and energise

your audience to take action.

For Executives & Teams!Everywhere.

150-Page Colour Binder & Action Pack

PRESENTATION PLANNER 2.0 SYSTEM!10 Action Templates & Guides



Introduction, Principles, Presentation!3-STEP FAST PRESENTER

11:00am!-11:30am!!

Session One!Styles & Techniques!What the best presenters know, do and use


Storyboarding Essentials!Focusing the message and creating the shift by selling the story


Session Three!Design Principles!Practice good design not decoration




Session Four!Software Tools!Tips and tricks for preparing great quality slides


Session Five!Review & Rehearsal!Peer review, customer testing and techniques for rehearsal



PREPARE!PRESENTATIONS!THAT ENERGISE AUDIENCES


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LEARN HOW TO… Construct efficient

communications sequences!that pre-sell your service and

direct hungry customers!to your door.

For Sales & Marketing!

Executives & Teams.

500-Page Colour Binder & Action Pack SALES ACCELERATOR 4.0 SYSTEM!

50 Action Templates & Guides

CAMPAIGN!MARKETING!THAT EFFICIENTLY PRE-SELLS



Introduction, Principles, Presentation!3-STEP TEST MARKETER

11:00am!-11:30am!!

Session One!Lead Generation!Techniques to target, generate and qualify high quality leads


Sales Presentations!Showcasing the value, making the case and cutting to the close


Session Three!Mini-Proposals!Effective business cases and executive summaries




Session Four!Communication Sequences!Building a system to pre-sell, cross-sell and up-sell your services


Session Five!Response & Conversion!Using the network, briefing executives, sales teams and customers




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Immediate action with practical!experience and easy-to-use tools.


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IMMEDIATE AND LASTING VALUE Our no-fuss, active approach to learning ‘In context’ imparts knowledge that is designed to be transferred and applied easily so it adds value to your business immediately and remains with you throughout your career. PROGRESS FROM ‘DAY ONE’ An intensive schedule of topics"ensures that you leave each day"with a vast amount of high quality information, practical tips and"time-saving tools that you will"already have started to use. LEADING PRACTITIONER EXPERIENCE With step-by-step summaries, high quality course materials and direct support you will gain confidence quickly with everything you need to generate faster results with your propositions, presentations and marketing.

Principles into Action

Review Checklists

Ready-made Templates

Full Guidance Notes

Practitioner Techniques Knowledge Transfer

Advice, projects, services and Virtual Executive Support.

DIRECT CONSULTING!& PROJECT SUPPORT

W E C A N D O I T F O R Y O U …


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WE CAN DO IT FOR YOU. ACCELERATED SALES AND MARKETING!

SUPPORT FOR SERVICE BUSINESSES

Creative thinking, constructive challenge and direct support to create, market and

sell compelling business-to-business service propositions.

CREATE PROPOSITIONS customers really want

Identify, structure and articulate propositions that give your customers"the value they really want to buy.

For Proposition, Innovation & Service Development Executives & Teams. "

PROPOSITION DEVELOPMENT q  Customer Targeting q  Proposition Definition q  Brand Positioning q  Communications Mix q  Campaign Sequence

PREPARE!PRESENTATIONS!that energise audiences

Create powerful presentations that shift thinking and energise your audience to"take action.

For Executives & Teams"Everywhere. "

PRESENTATION PREPARATION q  Styles & Techniques q  Storyboarding Essentials q  Design Principles q  Presentation Production q  Review & Rehearsal

CAMPAIGN!MARKETING!that systematically pre-sells

Construct efficient communications sequences that pre-sell your service and direct hungry customers to your door.

For Sales & Marketing"Executives & Teams. "

CAMPAIGN PLANNING q  Lead Generation q  Sales Presentations q  Mini-Proposals q  Communication Sequences q  Response & Conversion



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VIRTUAL EXECUTIVE SUPPORT. DIRECT ON-CALL ASSISTANCE FROM!

INDEPENDENT EXECUTIVE SPECIALISTS Pre-book your support call or request an

express online response to your ideas, documents and challenges from!leading executive practitioners.

REVIEW AND RECOMMEND

q  Documents q  Propositions q  Presentations q  Proposals Let your Virtual Executive review your documents, propositions, presentations and proposals and recommend precise actions to improve your submissions. Recommendations are delivered as structured text documents in Word format (unless otherwise specified) and can include document annotation, follow-up telephone discussion and audio/video recording.

INTERVIEW AND!ARTICULATE

q  Business Ideas q  Service/Product Concepts q  Executive Briefings q  Meeting Notes Relate your ideas and thoughts by phone and let your Virtual Executive organise and write them up for you. Particularly useful for executives who are highly mobile. Submissions are delivered as structured text documents in Word format (unless otherwise specified) and can include a follow-up telephone discussion and audio/video recording as required.

LISTEN AND!ADVISE

q  Business Initiatives q  Proposition Performance q  Sales & Marketing Priorities q  Production/Deadline Challenges Get independent advice on how to resolve problems and challenges with your pressing business initiatives to help you clarify, prioritise and focus on your key activities. Discussions are conducted by phone and can include follow-up written notes and audio/video recording as required."*NB. Business projects only, does not cover inter-personal relations and dynamics.


ALL SERVICES ARE COMPLETELY SECURE AND CONFIDENTIAL


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WEBINARS & TUTORIALS High quality video content covering a range of related topics and introducing the key principles and techniques used so you can refresh your memory and enhance your learning beyond the course. Includes recommended resources such as an exclusive webinar replay of Jordan Belfort’s Straight Line Persuasion system.

1-MINUTE VIEWPOINT SERIES A one-page briefing series highlighting the best products and services we’ve found on the market: why we like them, what you’ll learn, what’s included and where to get them.

3-MINUTE SUMMARY SERIES A short executive briefing and learning aid summarising the value and key take-aways from each of the techniques learned: why it is useful, how it is applied and the key points to remember – more knowledge as you go.

More knowledge!and support with!online resources.


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OR WE CAN DO IT FOR YOU… PER HOUR"

PER DAY

CONSULTING!& PROJECTS

Direct support to help you create propositions, prepare presentations and execute campaign marketing. ** Rates vary by location (day rate typically provides 8 hours on-site support, hourly rate provides pre-booked remote support as required). Discounts available for multiple hours/days and retained service agreements. Fixed price projects also available subject to agreed estimate only.

£150+VAT**"per hour"off-site only

£1,500+VAT** per day"on-site only

V.E.S.!VIRTUAL EXECUTIVE SUPPORT

Direct on-call assistance from independent executive specialists. Pre-book your support call or request an express online response to your ideas, documents and challenges from leading executive practitioners. *** Minimum charge 1-hour.

£150+VAT***"per hour

Na.

LEARN HOW YOU CAN DO IT FASTER… ONE-TO-ONE GROUP MIN 3 DELEGATES

TRAINING One-day fast-tack training courses for 1-25 delegates on-site. Includes full colour binder of course materials and templated planning system (printed copy only).

£1,500+VAT"per delegate

£500+VAT"per delegate

COACHING Two half-day one-to-one coaching sessions working directly with executives on-site to apply training and develop skills, confidence and results on live business projects.



WORKSHOPS Select the topics you require and we’ll design and run a one-day intensive workshop for you and your team. Includes preparation, follow-up notes and recommendations.

£2,500+VAT"per workshop

£2,500+VAT"per workshop

SOFTWARE LICENSING

Get electronic Action Templates for all the team and organisation to use. Buy only what you need with a perpetual enterprise license that you only need to purchase once, so your whole organisation can benefit from the productivity gains these templates bring. * Minimum purchase of 10 templates. One-time enterprise-wide perpetual license. Additional branding and tailoring options are available.

From"£500+VAT"per user

From£500+VAT*"per template

Expert practitioner services from a little as £150 per

hour and training from £500 per delegate.

TERMS AND CONDITIONS APPLY

+VAT

+VAT


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A Chartered Marketer with an 18-year career leading, coaching and consulting on a diverse range of sales and marketing initiatives across FTSE100s, 250s, SMEs and start-ups for organisations including Capita Group, Experian, Liberata, Equiniti, BPS-Europe, Xansa, OSI, Sema Group, Northgate, Peopletoo, The Leadership Initiative and Geddes & Bub.

Jeremy’s specialism in selling and marketing services includes launching customer campaigns that have won between £10,000 to £10 million+ in new business, supporting £7 million to £100 million mergers and acquisitions, winning numerous multi-million pound bids, re-positioning an international consultancy for aggressive growth and trade sale for £120 million, re-establishing the external credibility of a national IT services provider to achieve its first major new business win in 3 years and launching innovations that have won first-year revenues of up to £1 million from a standing start.

Jeremy founded Executive Action to provide an uncompromising focus on quality and speed of results, reflecting his passion for effective presentations and executive summaries and the drive to constantly re-focus activities around customers. He now helps start-ups to get started, SMEs to be more competitive and larger organisations to re-vitalise their customer network and systematically drive out innovative value propositions through targeted campaigns.

Jeremy has also personally invested to train directly with highly successful entrepreneurs and study world-famous marketers completing their programmes in internet and direct marketing, copywriting, public speaking, sales and persuasion and advanced negotiation. His weekends are spent playing with his four young children and training an even larger squad of children as an RFU-qualified coach.

Consultant & course director.!Jeremy Locke MCIM, Chartered Marketer

Jeremy Locke!Executive Consultant,"Coach, Author & Founder


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Praise. See 35+ other"

recommendations"on LinkedIn:

"Brilliant! At last a system that shows how to present and market business services in a way that directly generates sales, cutting through the operations and sales issues, getting the important and compelling reasons for clients to buy or not buy. We’re already using it to get the business to execute sales plans and generate new revenue.” Dermot Joyce Chief Executive Liberata

“Sales Accelerator was an excellent course which provided me with a full and thorough knowledge of the skills required for my new role in marketing. Jeremy made the process of marketing very clear and accessible and the toolkits have enabled me to turn the theory into practice in a very short period of time. I constantly refer back to them. Jeremy has also provided excellent advice and coaching after the course which has been invaluable.” Laura Furman Marketing Manager Capita Group

“I found the Sales Accelerator system to be an extremely valuable way of learning how to quickly develop strong propositions and sales material. What impressed me most about the course was that it was precisely tailored to my needs and proposition requirements. This enabled me to learn a range of new skills at a genuinely accelerated pace by getting hands on practical guidance that helped me directly develop my own proposition whilst accommodating a very busy workload. I am already using these new skills with confidence and delivering real results on my current propositions. This has also created an effective template for future ones too so its value will be replicated.” Guy Garrett Service Development Lead Liberata

”Jeremy's training is highly effective because he gives you all the tools to ‘take action’ fast. The only thing stopping you from using the skills learned from his coaching is you. I would strongly recommend this to others.”"Paul Mason Business Development Manager Liberata *Liberata Salesperson of the Year 2011

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"Jeremy has transformed our business by wrestling to the ground the value proposition that was hiding somewhere beneath our slides. I think I have always known that it would take a professional to help us work out what our core offering is and then express it in tangible terms for our customers. Jeremy survived the ultimate test; facilitating the senior team that facilitates senior teams. If you are looking for a tenacious, structured and thorough person to work on your marketing message this provider is the real deal.” John Sutherland Chief Executive The Leadership Initiative

http://www.linkedin.com/in/jeremylocke

FASTER RESULTS !FOR BUSY EXECUTIVES

F A S T - T R A C K

F O R S E R V I C E B U S I N E S S E S


Published by Executive Action, a registered trademark of The de-Brand Partnership LLP, Kings Lodge, London Road,"West Kingsdown, Sevenoaks, Kent TN15 6AR, UK. © 2012 The de-Brand Partnership LLP. All rights reserved.
