Promotional Products Are Proven Vehicles for Increasing Revenue and

Strengthening Awareness of Your Brand.

These three programs—golf tournaments, new product launches, and holiday gift programs—are

highly effective. They all take a lot of planning, coordination, and attention to detail, but they can

be especially beneficial for your bottom line.

An Opportunity Knocks:Sourcing and Product IdeasDave Burnett / db@aokmg.com

If You’ve Ever Attended a Golf Tournament, You’re Aware of All the Great Giveaways

That Attract Your Attention.

From the registration table, to the tees, to the banquet hall, you encounter great gifts—towels and bag tags, tees and golf balls, even golf shoes and clubs. As a participant, you receive a gift bag filled with special offers and coupons for prizes from the sponsors. There is great branding focused on the golfers all day, and great prizes at the end of the day, whether you’ve played well or not, with awards for holes in one, longest drives, closest to the pin, lowest score, best costume (well, maybe not). So the prizes or products you contrib-ute not only get you wide attention at the tournament, but they become a long lasting memento, a great ‑plaque (with your logo), or a great conversation starter they will treasure and bring you revenue in the long run.

Dave Burnett www.AnOpportunityKnocks.com

Here’s something that will be remembered: a golf wind

shirt (with your logo).

There Are Two Great Ways to Launch a New Product: By Conducting an Open House or Through a Media Release

Either way you go, there are so many great pro- motional products that will give you a great ROI. At an open house, tumblers and mugs are great items because people will keep these items long after the event and have your brand name actually in their hands on a daily basis. That’s

great exposure. Other items that work well with an open house are shirts— another great way to advertise your brand.If you invite the media to your new product launch, they love USB drives, pens and jotters, and notepads. They make great gifts because reporters and writers will keep them and use them for a long time while writing articles or blogs, all the while keeping your brand in sight. It’s a great use of promotional items, and a great way to increase revenue.

Dave Burnett www.AnOpportunityKnocks.com

It’s Not the First Thing You Think of with Your Holiday Gift Giving, But It’s a Good

Way to Increase Long-Term Revenue

There are so many ways you can customize holiday gifts choosing from a great selection of apparel: jackets, scarfs, gloves or mittens, even wool hats if it’s a cold environment. Or you can offer any number of functional items like um-brellas or fleece blankets to keep your brand in front of individual team members and business associates, vendors and suppliers, clients and customers, benefactors and donors. And the better the gift, the better the return on investment.Groups tend to be a greater challenge because you can’t customize your holiday gifts as easily. If a client has a lot of people in his organization you want to recognize, you don’t want to play favorites. Just send them all a special selection of chocolates, a popcorn basket, or even a gift basket.

Dave Burnett www.AnOpportunityKnocks.com

How about a microfiberhooded jacket with logo

for originality?

Sixty-four categories and almost 200 subcategories of industry-leading products, including (but not limited to): Apparel, Awards, Business Cases, Calendars, Desk Items, Executive, Eco-Friendly, Golf, Health and Wellness , Key Chains, Luggage and Cases, Mugs and Tumblers, Pens, Pencils, and Highlighters, Post-It Notes, Safety, Tools, Travel, USB Drives, and Watches.

Get your name out there with amazing promotional products

from AnOpportunityKnocks.com, the number one promotional products

resource on the Internet.

An Opportunity Knocks:Sourcing and Product IdeasDave Burnett / db@aokmg.com