three years | five seconds
DESCRIPTION
A short deck outlining how one man is planning to walk around the earth in under three years. Please help if you can.TRANSCRIPT
one man’s walk around the earth
#3yrs5secs
THREE YEARS FIVE SECONDS
THIS IS GUS.
HE’S ANADVENTURER.
HE’S GOING TO WALK AROUND THE EARTH.
His aim is to raise over£250,000 for
Save the Children.
Three Years | Five Seconds
Three years to walkthe earth
Somewhere in the world,a child dies every
!ve seconds
HE’S GOING TO ACHIEVE THIS IN UNDER THREE
YEARS, COVERING OVER 18,000 MILES ON FOOT.
1
Europe &Central Asia
2
South Asia & Australia
3
North America &
Europe
HE WILL CREATE A NEW WORLD RECORD FOR THE
FASTEST TRIP AROUND THE EARTH ON FOOT.
The route will begin in London, across Europe into the Ukraine, through Kazakhstan, into India and South East Asia, across Australia and the length of New Zealand, into and across the USA, and then up through Portugal, Spain and France before returning to London.
He’ll be undertaking the trek unsupported, with minimal equipment, using both modern and ancient innovations:
• Ventile / natural !bre clothing with bespoke tailoring and traditional crafts
• Modern solar / satellite technology to keep connected
• Hammock / basic shelters, cooking on open !res• Modern innovative pack design• Camping wild from a hammock or under the stars.
How?
How?
While on the journey, he’ll engage with interested parties
via a website in two ways
Ambient Direct
Gus will be walking an average of 30 miles per day, meaning his opportunities for direct interaction with digital and communications channels will be limited.
He will be a walking data point, constantly transmitting his location, and other key statistics. The information will be used in an appropriate way on his website and other digital channels.
AMBIENT
Direct forms of interaction will involve Gus engaging directly with a platform. His opportunities to do this will be erratic, due to the various terrains and distances he will be covering.
This means that every time he is able to engage with an online audience, it will be to gain maximum resonance.
He will also be available for interviews and other media opportunities, though these will need to be arranged around his walking schedule.
DIRECT
Gus is 27, and lives in Manchester.
IN 2010, HE WALKED THE LENGTH OF THE UK
IN UNDER 2 MONTHS.
“In walking the
length of the British
isles, I learnt more
than in my lifetime of
schooling, and how
little I know. I want
to learn all I can
about the Earth, to
share this with the
world, and to help
all its people.”
- Augustus Odysseus Cannon, January 2013
PREPARATION• Changed the shape of his feet through barefoot fell running.
• Acclimatized to temperature through wild swimming.
• Adjusted his metabolism through specialist diets and extended fasting.
• Readied mentally by punishing tests of survival, navigation and sleep deprivation.
THE CANNONINDEX 2013 2 7
Age
5’ 7”Height
10 6Weight
st lb
An Ultra-marathon:Completed in 16 hours
200 miles Coast-to-Coast
THE OPPORTUNITY
Gus will be crossing many borders, and engaging with people from many cultures.
His quest will be visible to millions of people, all keen to engage with his endeavor, through digital and traditional channels.
One man’s three year journey to cover the world on foot, to make a difference.
TRAVELPARTNERS
Of!cial AirlineOf!cial Insurance
COMMUNICATIONPARTNERS
Of!cial SmartphoneOf!cial CarrierOf!cial Camera
PERSONALPARTNERS
Of!cial GroomingOf!cial Clothing Of!cial Money(Pre Paid card for Emergencies)
SPECIALPROJECTS
We are happy to discuss anyspecial projects
Spon
sor
Oppo
rtun
itie
s
There are extensive opportunities to be involved with #3yrs5secs, so please get in touch if you would like to help. Your donation can either be cash, product, or service, so we’re more than pleased to hear your ideas.
Please support Gus.
CONTACT
• For more information about the journey, please email [email protected]
• Sponsorship, please contact jon@al!eandjon.com
Or visit www.guscannon.com for more information.
Thanks.
© Gus Cannon 2013 | An Alfie+Jon production