Lessons Learned from 3 years in Higher Ed Marketing

Lindsey FairDirector, Marketing and Communications

Faculty of Arts and ScienceQueen’s University

Experience is key

Peer-to-peer

Authenticity

Feelings vs Features

Timing is everything

People sell products

Social Burn Out

Social is for socializing

Measurement is more important

than blind posting

Can’t be everywhere

Social overload

Departments First

Affinity

Loyalty

Prospective to Alumni

Bottom up vs Top down

We need to enable departments

more

Change over is hard

Timing of publications

USP longevity

Funnel decisions cross turn-over

Handing over the torch

Ideas aren’t the problem

Limited resources

Access to knowledge

Speed of industry

Changing landscape

Silos still exist

Same goals, different methods

Best efforts vs best intentions

Crossing bridges that don’t exist

Increasing scopes – blurring the

lines

Marketing Roles

It’s crowded out there

Finding a niche

USP vs differentiation

Recruitment vs Conversion

Money and City

Are still the two most important

things to talk about by prospective

students (grad or undergrad)

(integrated) Marketing

Works

examples

ArtSci

BISC

Computing

Arts Leadership