throw out best practices, double email conversion (15 minute version)

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Watch on YouTube: http://www.youtube.com/watch?v=YdFDAjieEpw We figured out how to increase email-campaign conversion by 146%! Last summer my team studied post-transaction email with the goal to influence more shoppers to review recent purchases. After much trial and error and one major pivot, we learned something key to conversion: email is a mobile thing. This eureka moment motivated the team to explore the relationship between smartphones, email campaigns, and website traffic. In this session you will • Get compelling statistical evidence of the strong relationship between email and mobile • Hear the story of our trial and error, and what lead to a major pivot in the study • Learn why and how you can double email campaign conversion too • Discover the potential impact of mobile device usage in a least two other major marketing channels • Find out what critical oversight web-analysts make when measuring mobile traffic Enjoy! And please tweet feedback to @a_litsa

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