throw that net -...
TRANSCRIPT
throw that net
far
Ideas come from the heart, not a computer.
Beck Storer // AD201 Introduction to Research // Billy Blue College of Design
Create a galaxy of ideas Mindmap it Remember the more random the better
What do you want to achieve? What do you want to change? What do you want to do?
Write down key words that represent your project’s mission and it’s tone of voice.
Now choose your top 5 keywords.
Why?
Why?
Why?
Why?
Why?
Write your mission statement in under 5 sentences.
My project‘s mission statement is...
// Set the stage
// Set the stage This is the first step to outline your project’s objectives. It will most likely change and evolve over the course of your research journey and that’s ok.
You research is aimed to make you have a more deeper understanding of your project and dismiss any incorrect assumptions you may have at the beginning.
This is your beginning.
WHAT - is your project’s message?
WHY - is it needed?
WHO - are you speaking to?
// Research - PrimaryResearch is your road map to creating ideas.
Without it you will go nowhere. You will be lost.
PRIMARY 1WHAT - Research medium are you using?
WHO - Are you speaking to?
PRIMARY 2WHAT - Research medium are you using?
WHO - Are you speaking to?
PRIMARY 3WHAT - Research medium are you using?
WHO - Are you speaking to?
Always get permission first when you are conducting primary research methods, such as interviews. Make sure you document this.
Remember! Be aware of bias in your research
Combine different research techniques that balance each other out:
// quantitative vs qualitative,
// individual vs group,
// face-to-face vs remote,
// self-reported vs facilitated,
// short engagement vs long engagement etc.
Use various research methods + toolsAnalyse + cluster your discoveriesMake sense of your discoveries
Be wary of conducting focus groups. Pending how you have set up the group, people may “feel” pressured to supply the answers you want to hear
If you have actioned a questionnaire in Facebook to all your friends, do you think you have addressed a broad demographic of age, culture and religions?
Doing “vox pop” style polls might catch the participants unaware and thus affect their answers
// Research 2. Secondary Source A MINIMUM of 5 individual resources for each section below. Remember you have to throw that net far, not just look at 10 websites, kapish?
GO TO THE LIBRARY.....
IT’S CALLED A BOOK
LOOK AT THE MOVING IMAGE....
IT’S CALLED A FILM
PURCHASE THESE THINGS.....
IT’S CALLED A NEWSPAPER
+ FINALLY GO TO YOUR COMFORT ZONE.....
IT’S CALLED THE INTERNET
Triangulation will help you minimize unnecessary bias and incorrect assumptions.Never just use one research method.
Start making sense of your research discoveries Apply the triangulation method
// Research - Key Findings What have you discovered? Are there any common themes happening?
Why is this important?
Why is this important?
Why is this important?
Why is this important?
Why is this important?
Why is this important?
// Set the stage, again... You have now reviewed all your research and have a good understanding of your topic. (well you should by now)
Have the findings affected your project at all? Are you going to focus on something different?Do you want to have a more targeted audience?Has your main message changed? Complete the W’s again and describe how you would foresee your project to take form.
WHAT - is your project’s message
WHY - is it needed
WHO - are you speaking to
HOW - is your project to be formed? Shall it be an educational program, product, retail store, vehicle, iapp, energy source, fund-raiser, etc These are just a few possibilities for you to consider.
So you’re pretty sure you know why you are doing this. You know all the in’s and out’s of the project. You’re clear about who your audience is, what is your message, why you are creating it the way you are...
really?// The 5 Why’s Doing the 5 Why’s will help you form a deeper understanding of your project. It should confirm and validate your project’s objectives.
If it does not and you become confused, you will need to readdress your Setting The Stage W’s.
WHY - is the project needed?
BUT WHY?
BUT WHY?
BUT WHY?
BUT WHY? - Keep going you need to dig deeper
WHY - will the people use it?
BUT WHY?
BUT WHY?
BUT WHY?
BUT WHY? - Keep going you need to dig deeper
Now, based on all your research and reflection describe your project’s mission sentence in under 5 sentences.
My project‘s mission statement is...
// Set the stage for the final time.
Doing the 5 Why’s helps you reconfirm your projects mission and also helps those that may need to be more focused to their objective.For the last time finalise your project objectives.You now have a solid foundation to start building from.
WHAT - is your project’s message?
WHY - is it needed?
WHO - are you speaking to?
HOW - is your project to be formed? Shall it be an educational program, product, retail store, vehicle, iapp, energy source, fund-raiser, etc These are just a few possibilities for you to consider.
// hunt + gather
It is now time to hunt and gather creative elements to start visually experimenting your idea. This will become your palette, your “creative” ingredients to play with. Make colour wheels
Create a mood board of your audience
Create a mood board of your big idea!
Collect shapes, textures and lines
Draw while you are listening to music
Develop an image library. Use industry standard websites like Getty images, istock or Jupiter images. Remember to make reference where you are souring these images from for your reference page in the pdf pitch.
What is your project’s tone of voice?
Is it serious, sophisticated and contemporary” Is it fun, quirky and cheeky?
Remember your project’s voice will influence the visual language you use
// playtime
take risksexplorechallenge yourself
chaos
You’ve explored and researched. You’ve analysed and validated.You’ve hunted and gathered. Now this is the fun time - playtime.
And it is literally that - play with your elements. Juggle multiple things at the same time. Challenge yourself with different colour, type, hierarchy, layout, shape etc.
And just when you think you’ve nailed the concept, and it’s the most amazing thing the world has seen. You’ll do this step all over again, and again, and again.
Ideas come from the heart, not a computer.
Ideas come from the heart, not a computer.
Ideas come from the heart, not a computer.
Ideas come from the heart, not a computer.
