thunder 2 go presentation
TRANSCRIPT
700 Students shopping 2 times each week spending $4 each time
-25,000
-20,000
-15,000
-10,000
-5,000
0
5,000
10,000
15,000
20,000
25,000
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Sales
Net Income
Avg Sales = $22,400/mo $5,600/wkYTD Net Income = $ 5,398/yr
700 Students Shopping 2 times each week spending $4 each time
$0.00
$5,000.00
$10,000.00
$15,000.00
$20,000.00
$25,000.00
Total Cost
Total Revenue
Fixed Cost
Break Even Sales is 3,327 visits per month @ $4 each or $13,308/mo3,327/4 = 831.75 visits/week 831.75/700 students = 1.18 visits
Mission & Objectives
Mission
"The mission of Thunder 2 Go is to expose Ketner School of Business students to real world experience while providing Trine University constituents with
products in a convenient, centralized location."
Objectives
-Achieve a 35% profit margin
-Contribute money and first hand experience to KSB
-Provide work/study jobs
-Achieve popularity and brand recognition among students
-Meet customer’s product needs
Target Market
-Trine students
-Families
-Community
-Visitors
How to reach Target Market- Social media
- Trine email network, text alerts, website
- Flyers & coupons
- Feature articles in newspaper
- Air-time on WEAX
- Attractive logo & signage
- Advertising at Trine athletic events
SWOT Analysis
POS Displays Tangible and intangible
Helps entice sales
Some provided by Richmond Master Distributors
Excellent holiday displays
Register System – POS Nation Individual logins for
security
Inventory tracking
Pre-configured
Comes with credit card processing (Mercury Processing)
Available online demonstration
Mercury Processing
No long term contract
Competitive rates
Comes integrated
Remains idle and doesn’t affect other processing software
Card: Percent Per
Transaction
Visa/Master/
Discover
1.5% .10¢
American
Express
(Optional)
3.5% .15¢
Signature
Debit
.8% .21¢
In addition there is a $10 monthly fee for
card processing.
Marketing for Thunder 2 Go Advertisement Radio Print (newspaper and flyers) Internet (school website)
Promotion News Paper Story Customer Rewards Email
Social Media Facebook Twitter
ProductsFoods and Drinks Candy Bars/Gum
Snacks/Cookies/Chips
Breakfast Foods
Soda/Energy Drinks
Juice/Tea/Coffee
Frozen Foods/Desserts
Boxed/Canned Foods
Other Items Cleaning Supplies
Paper Products
Medical Supplies
School Supplies
Health/Beauty
Ready-To-Eat Items
Hot Pretzels
Nachos
Pizzas
Hotdogs
Price Strategy High Pricing and Competitive Pricing
Higher prices then Wal-Mart/Meijer
Competitive pricing to Walgreen and Marathon
Higher Pricing
Conveniently Located
Items Geared to Students Needs and Interests
Prices and Margins Pricing based on: Competition Prices Supplier Costs Suggested
RetailPrices
Margins 31-53% Suggested Margins Local Competitors
Some products can be sold at higher prices. Beverages Ice Cream Candy Bars
Monitor Margins
Competition Primary Cost Competitors
Low cost focus
Convenience Cost Competitors
On-Campus Competitors
Competitive Advantage
Recommendations Equipment
Inventory Available
In need of Purchase
POS Nations Devices Cash Register
Stainless Steel Sink
Improvements Lighting
Signage
Walk up window
Music
Reward program
Miscellaneous charges
Store Information
Hours of Operation
Sunday-Thursday: 11am-10pm
Friday-Saturday: 11am-2am
Employees
6-7
College students