FIBO GLOBAL FITNESS AFRICA SUMMIT 2019 | www.fibosa.co.za FOUR

PROGRAMMEWHAT’S HAPPENING

THURSDAY, 24 OCTOBER 201908:30 Registration & coffee

09:30 Welcome address

Carol Weaving Reed Exhibitions AfricaHerman RutgersModeratorMags GovenderMD GO Health Clubs SA

10:00 Overview of global market & trends Herman RutgersEuropeActive

11:00 Lessons from the road - thoughts about marketing & sales in fitness around the world

Emma BarryLes Mills International

12:00 Lunch

#FIBOAFRICA19

MANAGEMENT TRACK PERSONAL TRAINER TRACK

13:00 Great design makes or breaks your club

Rudy FabianoFabiano Designs

How to market yourself to get more clients

Emma BarryLes Mills International

14:00

Effective ways to market your health club to get more members

Steve BarrettJohnson Health Tech Global

How to build a successful fitness brand

In conversation with:Lisa RaleighMedia PersonalityPierre SpiesPierre Spies Sport InstituteMaryam LeeuwKia Kaha Group

14:45 Tea break

15:15Lessons learnt from being CEO of Africa’s leading fitness chain

In conversation with:Ross Faragher-Thomas

Practical session brought to you by

16:00Why CPD/CEC matters to your fitness facility

Derek ArcherFitPro

16:30 Reflections: Future of fitness / Being the best you can be

Steve MululuDream Body Fitness

17:15 Closing address Herman RutgersEurope Active Board Member

17:30 Networking function

* Please note that the above programme may change.

EMMA BARRYFounding MemberLes Mills International

Emma is an observer and catalyst. As founding member of group fi tness juggernaut Les Mills International and previous Director of Group Fitness Programming for luxury-lifestyle brand Equinox, she has inhaled senior roles in group fi tness programming, product development, global training, and people and culture.

A prolifi c writer and sought-after speaker and mentor, Emma is fl uent in what happens NEXT in fi tness and personal betterment. Armed with 25 years of stories you’d rather forget, Emma is a regular contributor to the International business forums, trend panels and women’s events.

Emma delights in lighting fi res under people and projects to catapult them towards their potential as you will experience in person.

FIVE FITNESS FACTS1. The human body has 45

miles of nerves. 2. Listening to music while

exercising can improve work out performance by 15%.

3. Cardiovascular exercise helps create new brain cells. This

improves brain power and brain activity.4. The more muscle mass you

have, the more fat your body burns while resting.

5. If you exercise 3 times a week for 45 minutes you can help prevent signs of aging.

FIVE www.fibosa.co.za | FIBO GLOBAL FITNESS AFRICA SUMMIT 2019

SPEAKERSWHO’S THAT TALKING?

HERMAN RUTGERSEurope Active Board MemberSummit Moderator

Herman is an international executive armed with extensive experience in managing international businesses, of which the last 25 years have been in the global fi tness industry.

In 2001 he launched his own company; Global Growth Partners in the Netherlands. Through this company Herman is involved with several companies in- and outside the fi tness sector as a board member, advisor or investor. On the supplier side he was involved as investor and board member with Octane Fitness International (2005-2012) and on the operator side with SATS/Fresh Fitness in Scandinavia as board member (2007-2014) and a Board member of stock market listed Basic-Fit since June 2016. He is also the International Ambassador for Reed Exhibitions in Düsseldorf.

In 2007, he co-founded EuropeActive and has served on its Board since 2013. Herman is also a co-author of the annual European Health and Fitness Market Report with Deloitte and has contributed to several books on the fi tness industry.

DEREK ARCHEROwnerFitPro Fitness Education

Derek started working in the Fitness industry in 1996 and achieved his personal trainer certifi cation in the same year. In 1997, he began studying Human Movement Sciences at the Rand Afrikaans University as well as managing and training at the private gym in the Sandton Towers Hotel. He graduated in 2000 and at the beginning of 2003 moved his personal training business to the gym at the Institute.

He also held the position of Fitness trainer at Moroka Swallows Football Club from September 2002 to October 2006. Derek began to present courses at the Institute on a regular basis before assuming the role of senior lecturer on the Personal Fitness trainer course. Being so passionate about health and fi tness, and teaching those aspiring to be trainers, Derek took over FitPro in 2006.

Derek is also a Technogym master trainer and presents on the ‘Exercise Is Medicine’ course for health and fi tness professionals in addition to his role at FitPro and as a Personal Trainer.

CAROL WEAVINGManaging DirectorReed Exhibitions Africa

Carol brings to Reed Exhibitions, a diverse working background in the business tourism and events industry. Over 30 years, Carol’s career has expanded through many sectors within the industry, and her knowledge and expertise spans marketing, exhibition management, events, conferences as well as venue and facility management.

FIBO GLOBAL FITNESS AFRICA SUMMIT 2019 | www.fibosa.co.za SIX

MAGS GOVENDERManaging DirectorGO Health Clubs SA

Mags is a strategic thinker with a strong fl air for sales, marketing, key account and business relationship solutions.

His previous experience as a director in the health and fi tness industry, telecoms and most recently recruitment has resulted in him adopting innovative strategies to achieve outstanding results and drive higher performance in his teams.

Mags leads from the front, and constantly challenges industry norms and benchmarks. His drive is to ensure that business objectives are met through innovative strategies and masterful execution through eff ective leadership.

MARYAM LEEUWOwner - Kia Kaha Group, Instructor - Les Mills International

In 1998 and after 15 successful years in the catering industry, Maryam decided to turn her passion for health and fi tness into a full-time career. Twenty-one years and two continents later, Maryam has gone from gym employee at her local gym in Anna Paulowna, a small Dutch village, to her own group fi tness facility in Durban, South Africa. She is an advocate for group fi tness, owner of Kia Kaha group fi tness and Les Mills trainer for Les Mills Middle East.

#FIBOAFRICA19

LISA RALEIGHMedia Personality & Wellness Expert

When someone mentions the phrase fi tness celebrity, Lisa Raleigh is one of the names that comes to mind. Over the past 15 years she has established herself as a leading lifestyle and wellness expert and exercise specialist. Lisa has built her profi le with intelligent brand associations, such as her prominent role as a Biogen brand ambassador, and a number of mainstream media opportunities, including her role as blue team trainer on The Biggest Loser, as a co-presenter on Doctor’s Orders and as a health and wellness consultant on SABC 3’s daily morning show, Expresso.

She’s also an author and has profi led her own transformation following her fi rst pregnancy.

ROSS FARAGHER-THOMASBusiness Advisor, Coaching, Strategic Planning & Fitness

With a strong background in marketing and a keen sense of leadership, Ross Faragher-Thomas was with Virgin Active for some 20 years, 10 of those as the Managing Director of the South Africa and African business. This included the re-branding and turnaround of the company in 2001 and its strategic expansion in South Africa, Namibia and Botswana.

Ross was Managing Director of Virgin Active United Kingdom from 2004 during which time he helped grow the business from 11 tom 71 clubs over a four year period. Ross then moved into a Group Chief Operating Offi cer role from 2007 to 2009 supporting the growth and expansion into Italy, Spain and Portugal.

Ross then returned to South Africa in early 2009 when he took up the role as Managing Director until June 2019, a period of rapid expansion ensued with Ross overseeing the growth of a further 50 clubs in the territory taking the total to in excess of 140 clubs across Sub Saharan Africa.

Ross left Virgin Active in June 2019 to pursue his own interests and spends his time advising companies on growth strategies, strategic brand direction and value creation.

FIBO GLOBAL FITNESS AFRICA SUMMIT 2019 | www.fibosa.co.za

execution through eff ective leadership.

has profi led her own transformation following her fi rst pregnancy.

SEVEN www.fibosa.co.za | FIBO GLOBAL FITNESS AFRICA SUMMIT 2019

SPEAKERSWHO’S THAT TALKING?

PIERRE SPIESDirectorPierre Spies Sport Institute

A fanatical Sport Scientist and senior lecturer with 10 years of experience in educating, conditioning and training internationally. Serving as Director at his own Sport Institute he has educated, coached and trained athletes in a wide variety of sports at provincial and national level.

Pierre specialises in real world application sport science education and conditioning. His credentials and certifi cations include but are not limited to; Bachelor’s degree in Sport Science, Personal training specialist, group strength and conditioning specialist, Rugby science certifi cation, Olympic lifting, Speed agility and quickness, Functional training, Sport specifi c conditioning, Sports ergogenic aids, Prehab and Reconditioning. He is also an internationally qualifi ed Master Trainer for Matrix Fitness South Africa.

STEVE BARRETTDirectorGlobal Group Training Education at Johnson Health Tech Global

With more than 30 years’ experience in the fi tness industry in a variety of roles, he has worked with fi tness brands to develop global fi tness products and programming, presented extensively across the globe in more than 50 countries, and authored six books covering topics such as personal training and HIIT training. For more than two decades, Steve worked with Reebok in various roles – he was one of only fi ve certifi ed Reebok Global Master Trainers in the world, and a member of the Reebok University Faculty.

Steve is leading the development of the training and education portfolio for Matrix and other Johnson Health Tech global brands, plus developing a global team of Matrix Master Trainers.

STEVE MULULUOwnerDream Body Fitness

Kenyan-born Steve Mululu and Co- Owner of Dream Body Fitness, Steve has 30+ years’ experience in the fi tness industry as a trainer and teacher. Steve has created a lifestyle management centre with an unconventional approach to wellness, through education and positivity, driving a culture of like-minded individuals seeking fi tness results.

Dream Body Fitness provides a completely un-intimidating space to work out and embodies the functional practicalities of health and fi tness training; having recently been recognised and awarded the Santam: Most Loved-Best Gym in South Africa, as voted for by the people. Steve’s passion for health and fi tness is further echoed in his work as an author and speaker.

RUDY FABIANODesign Principal & FounderFabiano Designs

A 13-year veteran of health club and fi tness facility design, Rudy Fabiano, AIA, president of Fabiano Designs, brings what he calls a sense of spirituality to the industry, Taking cues from restaurants, hotels and even churches, Rudy believes that by mixing eff ective programming, advertising and design, the industry can increase its retention rate.

“Design can do two things: seduce people into buying a membership and improve retention by enhancing their experience while they’re at the club. We’re continually trying to educate clients that good design really does matter. Studies have shown that businesses which use design as an element of their culture – such as Virgin or Apple – do 200–300 per cent more business than companies that simply sell a product to the consumer. Health clubs are no diff erent. People visit a few times a week and they want it to be enjoyable,” says Rudy in a 2017 edition of Health Club Management.

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Trainers. echoed in his work as an author and speaker.300 per cent more business

than companies that simply sell a product to the consumer. Health clubs are no diff erent. People visit a few times a week and they want it to be enjoyable,” says Rudy in a 2017 edition

Health Club Management.