Building positive stories in changing times

Thursday 3 March 201630 Euston Square, London

Book today www.housing.org.uk/comms

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8 January

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Top speakers

Don’t shoot the messenger! Delivering bad news internally can be tough, something Maureen Corish knows all about with her experience of the merger between Penguin Books and Random House. Get her advice on what exactly you should or shouldn’t communicate when timesget tough.

Imagine creating a good relationship with your MPs to get your story out there. Learn how Royal Mail did this and the coverage they received in local press as a result.

Marketing automation can either boost or prevent sales. Join our discussion with leading IT service provider Fujitsu and innovative email marketing provider Adestra to learn how to avoid the pitfalls of marketing automation and how to do it well.

As we find ourselves operating in an ever changing and sometimes difficult environment, it is imperative communications and marketing teams adapt to stay ahead of the game. This year’s conference offers you the chance to get up to speed on a range of topics, get your ideas in the spotlight, join the debate on key issues and hear from expert speakers from a range of different sectors. Tailored specifically for you, this conference provides interactive, innovative and practical tools and techniques to strengthen your skill set.

Shelter reveals how to effectively balance proactive and reactive PR to quickly get your messages out there

Housemark shows how to unlock the hidden value in your communications using customer profiling

Discover how to create great video content on a budget

Find out how to prepare for a real life social media crisis

Build your organisation's reputation by applying the key methods used by John Lewis and Amazon

Conference highlights

EXHIBITION AND SPONSORSHIP OPPORTUNITES

The National Housing Federation is the voice of affordable housing in England. We believe that everyone should have the home they need at a price they can afford. That’s why we represent the work of housing associations and campaign for better housing. Our members provide two and a half million homes for more than five million people. And each year they invest in a diverse range of neighbourhood projects that help create strong, vibrant communities.

Now in its eleventh successful year, the Federation’s Communications and MarketingConference and Exhibition attracts over 300 key decision-makers. The ever popular exhibition forms the networking hub of the event and offers exhibitors the perfect opportunity to engage with delegates in the most effective way possible, face-to-face.

“Fantastic event with great people. The perfect place to meet the people that matter.” Peter Sims, Director, 7video Ltd

“The Communications and Marketing Exhibition surpassed our expectations. The quality of the delegates and speakers was really impressive.” – Mairi Ankers, Productions Researcher, Media Trust

Exhibiting and sponsorship opportunities start at just £1,000 + VAT. To find out about getting involved please contact Julian Hurst or Phil Keith at Foremarke Exhibitions on 020 8877 8899 or email housing@foremarke.uk.com

ADVERTISING OPPORTUNITIES - Include a publicity leaflet in our delegate packs, email marketing@housing.org.uk to find out more.

Saveup to

£50Book by

8 January

Win a free place

Tell us why you want to come to the conference for your chance to get your place refunded or bring a colleague free of charge. We want you to unleash your inner social media creativity using photos and videos - just start your tweet with ‘I want to come to #NHFComms16’.

Join in the conversation #NHFCOMMS16 Follow us @natfedevents @natfednews

ProgrammeThursday 3 March

Registration, networking and exhibition viewing09:00

Welcome addressDavid Orr will lay out the challenges and opportunities facing the sector, and the crucial role that communications teams will play in transforming the image of housing associations.David Orr, Chief Executive, National Housing Federation

10:00

How does the outside world view housing associations?Hear key findings from the perceptions audit commissioned by the Federation with top public affairs consultancy Weber Shandwick. Gain an understanding of how housing associations are currently perceived outside the sector and how to reframe both your internal and external communications. Identify ways to boost your reputation by improving interactions with key stakeholders, customers and local authorities. David Skelton, Head of UK Public Affairs, Weber Shandwick (invited)Chair: David Orr, Chief Executive, National Housing Federation

10:10

Clash of narratives with the Government Is it time to raise our profile to get our message across? Join our lively panel debate to discuss how to find common ground with the government and talk in a language we both understand. Discuss how to focus on the things that matter to the government in a way that is mutually beneficial for housing associations. Rhys Moore, Head of Media and Campaigns, National Housing Federation and former Director, Living WageDavid Skelton, Head of UK Public Affairs, Weber Shandwick (invited)Caroline King, Group Head of Brand and Communications, TorusChris Walker, Head of Housing, Planning and Urban Policy, Policy ExchangeChair: David Orr, Chief Executive, National Housing Federation

10:30

Networking break and exhibition viewing 11:15

Workshops

Criticism, Complaints and Customer ServiceYou are not alone. This session gives you the opportunity to find out how to handle a customer service crisis on social media without risking your reputation. Rehearse and make mistakes in the fast paced, interactive social media simulator. Get feedback and best practice advice so you can be your best at customer service in a digital world. Are you ready for the challenge?

Chris Malpass, Simulation and Client Service Director,The Social Simulator

B1

Creativity toolkit: Thinking differentlyAndy Green, winner of the Outstanding PR Practitioner of the Year as voted by members of the Chartered Institute of Public Relations, will take you through real-life work challenges and give you tools to think differently. You’ll be able to apply these techniques to any work challenge by giving you a toolkit to take back to the office and use straight away.

Andy Green, founder,Andy Green Creativity

Understanding how we absorb information Do you want to write more effective communications? Discover how people absorb information and learn how to break down complex messages in order to motivate your tenants and key stakeholders and make them engage with your message.

Richard Hytner, Deputy Chairman, Saatchi & Saatchi Worldwide (invited)

Book your place today www.housing.org.uk/comms Call 020 7067 1066 Email events@housing.org.uk

#NHFCOMMS16

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Breakout sessions 12:45

Customer profiling: How to getit rightWhat is the value in customer profiling? Our speakers will reveal how it has helped them understand their staff and tenants better. Get tips on how to go about customer profiling to add value to your communications and marketing and ensure you are delivering the most appropriate services and providing support in the right places.

Adam Knight-Markiegi, Senior Consultant, Housemark

Creating great video content ona budgetVideo doesn’t have to be difficult or expensive but it can be a minefield. Let us help you navigate the tools at your disposal when it comes to producing effective, engaging video content on a limited budget- or even zero budget.

Christian Payne, Creative Technologist, Documentally

Delivering difficult messages internallyThis session will show you how to convey difficult messages in an engaging and inspiring way. Get advice on tailoring your message and how much you should communicate in order to remain open and honest, whilst aligning it with your business message.

Maureen Corish, Group Communications Director, Penguin Random House

The art of storytellingJoin this session as we delve into the ancient art of storytelling. Find out how powerful it is when it comes to selling your brand, your product or indeed yourself. Your story starts here.

Steve Nestor, Marketing Co-Ordinator, Bromford Housing

Networking lunch and exhibition viewing13:15

Breakout sessions 14:15

Proactive vs Reactive PR: Finding the balanceReactive PR isn’t just about commenting on someone else’s story - if used effectively it can allow you to shape the story to meet your own objectives. Drawing on experiences from a busy pre and post-election campaign, Lizzie discusses how to effectively balance proactive and reactive PR to make sure you are quick off the mark with your communications.

Lizzie Afonso, Deputy Head of Media, Shelter

Is marketing automation dangerous?Marketing automation saves time, facilitates personalisation and great customer service and helps us do our jobs more effectively but it can go horribly wrong. Our panel discusses situations where marketing automation is good and when you should avoid it in your organisation.

Ben Chapman, Senior Marketing Manager, Transport & Public Sector, Fujitsu

Dani Woolly, Customer Success Manager, Adestra

Networking break and exhibition viewing14:55

Case Study: How Royal Mail delivers first class engagement with MPsLearn how positive engagement with MPs can really pay off. Find out how the Royal Mail have successfully harnessedtheir relationship with politicians, and ensured great coverage in the local press. David Gold, Head of Public Affairs, Royal Mail

15:25

Customer Engagement: Should you be a John Lewis or an Amazon?Do you know how your customers feel about your organisation? John Lewis have established their reputation through products and staff engagement, whereas Amazon focus predominantly on product and process. Discover what the implications of both approaches are. Learn how you can become more strategically focused on your customer experience and build your organisation’s reputation by applying their methods.Andrew McMillan, Principle, Engaging Service, formally Customer Service Manager, John Lewis

15:55

Networking drinks - Join your peers and speakers over complimentary drinks to discuss the day's sessions.16:55

Promoting housing associationsTaking inspiration from the ideas you’ve heard across the day from speakers and your peers, end the day by finding out more about the Federation’s promoting housing associations work, and more importantly share your ideas for how your organisation can get involved.

17:30

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Book your place today www.housing.org.uk/comms Call 020 7067 1066 Email events@housing.org.uk

#NHAwards2015@NHAwards2015

Congratulations to the winners

Thank you to our 2015 sponsors

Sponsorship packages for 2016 are available now. Contact Emma Harrison 020 7067 1054 for more information.

Save the date!

Next year’s awards will be held on Thursday 8 September 2016 at Royal Lancaster London.Submissions open: Monday 4 April 2016Closing date for entries: Monday 6 June 2016 www.nationalhousingawards.co.uk

Best DesignBest Digital MarketingBest Large DevelopmentBest Marketing CampaignBest Partnership

Best Regeneration ProjectBest Scheme in PlanningBest Small DevelopmentBest Sustainable SchemeExcellence in Customer ServiceMost Innovative/Specialist SolutionOverall Winner

Viridian HousingFamily MosaicParagonThe Hyde GroupIsos Housing and Stocksfield Community Association Trading Arm (SCATA)Islington and Shoreditch Housing AssociationL&QOrigin HousingHastoe Housing AssociationA2DominionConnect Housing and Calderdale CouncilIslington and Shoreditch Housing Association

Advert for Annual conf guide.indd 1 01/09/2015 10:39:10

I understand that payment must be made at the time of booking. I enclose a cheque payable to the National Housing Federation I have paid by BACS and attach the remittance advice (Please quote CM0316 on all BACS transmissions)National Housing Federation bank account details are: Lloyds, Kings Cross Branch, 344 Grays Inn Road, London, WC1X 8BX Federation Sort Code: 30-94-73 Account No. 00113238

Please debit my: Visa / Mastercard / Maestro / Solo / Electron (We do not accept Diners Card or AMEX)

Thursday 3 March, 30 Euston Square, London

DISCLAIMER: This programme is correct at the time of going to press. In the event of one or more of the advertised speakers being unable to attend, for reasons beyond the control of the conference organisers, we reserve the right to make alterations or substitutions to the programme as deemed fit. All timings are provisional and may be subject to change. Views expressed by speakers are their own. The National Housing Federation disclaims any liability for advice given or views expressed by any speaker at the event or in notes or documentation provided for the delegates.

ALL CANCELLATIONS MUST BE MADE IN WRITING. Cancellations will be charged a £55 administration fee per person. The full fee ispayable for any cancellations received after 18 February 2016.

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4 ways to book

www.housing.org.uk/comms

+44 (0)20 7067 1066

events@housing.org.uk

Business Sales and Support Team, National Housing Federation, Lion Court, 25 Procter Street, London, WC1V 6NY

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Delegate Fees

Total cost £

*Delegates can only attend ONE session at any time. Sessions are subject to availability at the time of booking.

Session choices*11:45 - 12:35 12:45 - 13:15 14:15 - 14:45

1st Delegate B1 B2 B3 B4 B5 B62nd Delegate B1 B2 B3 B4 B5 B63rd Delegate B1 B2 B3 B4 B5 B6

B7 B8 B9B7 B8 B9B7 B8 B9

Fee includes attendance at all sessions, refreshments, lunch and complimentary drinks reception

(e.g. Dietary/Wheelchair access)

(e.g. Dietary/Wheelchair access)

(e.g. Dietary/Wheelchair access)

Members £315Non-members £395

£365£445

Early birdEarly bird

Early bird - book by 8 January 2016 (Quote priority code CM0316WEB)

Priority code CM0316WEB