thursday intro

5
Monday, 17 January 2011 1

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Brief intro to the Thursday sessions

TRANSCRIPT

Page 1: Thursday intro

Monday, 17 January 2011

1

Page 2: Thursday intro

Monday, 17 January 2011

2

The Norway Challenge

• Make viewers feel this is a Norwegian channel

• Showcase the new brand values

• Warm• Playful• Life affirming• Surprising

• Move from Dynamic to Carefree segmentation on

Page 3: Thursday intro

“Archetypal” Personalities and Feelings

Pleasure

Harmony

Freedom

Receptivity

Passivity

Balance

Comfort

Protection

Peace

Structure

Order

Control

Confidence

Dominance

Power

Activity

Drive

Potency

Focused

Competent

Controlled

Bold

Dynamic

Independent

Fun-loving

Carefree

Spontaneous

Careful

Caring

Sensitive

Self-assured

Assertive

Forthright

Affiliative

Approachable

Friendly

Pleasure

Harmony

Freedom

Receptivity

Passivity

Balance

Comfort

Protection

Peace

Structure

Order

Control

Confidence

Dominance

Power

Activity

Drive

Potency

Pleasure

Harmony

Freedom

Receptivity

Passivity

Balance

Comfort

Protection

Peace

Structure

Order

Control

Confidence

Dominance

Power

Activity

Drive

Potency

Personalities

Feelings

Page 4: Thursday intro

Emotional expressions

DYNAMIC/REBELSK Carefree / LIVLIG

Page 5: Thursday intro

Monday, 17 January 2011

5

Milene new at Viasat…