tia066 - communication technology, master of communication, dept of applied it, gothenburg, sweden

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FASHION FORWARD 24 VERONICA CEBANU, EGLĖ ČELEDINAITĖ, DAIVA BRAZAUSKAITĖ, BO HUO, FANG JI

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Fashion Forward 24 TIA066 - Communication Technology, Master of Communication, Dept of Applied IT, Gothenburg, Sweden

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Page 1: TIA066 - Communication Technology, Master of Communication, Dept of Applied IT, Gothenburg, Sweden

FASHION FORWARD 24 VERONICA CEBANU, EGLĖ ČELEDINAITĖ,

DAIVA BRAZAUSKAITĖ, BO HUO, FANG JI

Page 2: TIA066 - Communication Technology, Master of Communication, Dept of Applied IT, Gothenburg, Sweden

FASHION FORWARD 24

OUR VIDEO

HOW WE GOT STARTED

Page 3: TIA066 - Communication Technology, Master of Communication, Dept of Applied IT, Gothenburg, Sweden

PROJECT FOCUS

• How technology offers convenience to people’s daily lives regarding fashion aspect.

• Promote the blog-discussion through different Social Medias.

• Attract people’s attention and encourage them to participate in our theme activities.

Page 4: TIA066 - Communication Technology, Master of Communication, Dept of Applied IT, Gothenburg, Sweden

WHAT WE DO

*Fashion comments exchange platform.

*Offering fashion snaps.

*Giving people “dressing-code” tips .

*Sharing latest fashion news.

*Showing people the “Gothenburg Fashion Map” to find the local hidden chic boutiques.

*Fashion retailing: online shopping/web shops (under construction, seeking business partner :D )

Page 5: TIA066 - Communication Technology, Master of Communication, Dept of Applied IT, Gothenburg, Sweden

TECHNOLOGY IMPACTS

Technology has positively impacted the fashion industry as well as people’s daily life. Technology has advanced and improved the fashion field, giving it universal appeal.

Technology has affected our lives and we may not realize how much.

Page 6: TIA066 - Communication Technology, Master of Communication, Dept of Applied IT, Gothenburg, Sweden

FOLLOW US,FIND YOUR DRESS-TO-KILL

Fashion forward 24 (click me)

Page 7: TIA066 - Communication Technology, Master of Communication, Dept of Applied IT, Gothenburg, Sweden

WHY WORDPRESS ?

WordPress is a free and open source blogging tool and a content management system (CMS) based on PHP and MySQL, which runs on a web hosting service. Features include a plugin architecture and a template system.

WordPress is used by more than 22.0% of the top 10 million websites as of August 2013. WordPress is the most popular blogging system in use on the Web, at more than 60 million websites.

It was first released on May 27, 2003, As of February 19, 2014, version 3.8 had been downloaded more than 20 million times.

Page 9: TIA066 - Communication Technology, Master of Communication, Dept of Applied IT, Gothenburg, Sweden

WHY FACEBOOK?

*Facebook, the most popular social networking site.

*Facebook provides ability to use number of functions, like posting and sharing photos, ability to use maps.

*Easily accessed by mobile devices.

*Facebook enables to have many channels to other social media platforms, like twitter, instagram, pintetrest, wordpress.

*Direct interactions to the audience by giving chance to like, comment, ask questions directly, ability to keep on topics.

Page 10: TIA066 - Communication Technology, Master of Communication, Dept of Applied IT, Gothenburg, Sweden

“INSTAGRAM” DROVE SALES WITHOUT EVEN TRYING!

Why INSTA?

#fashionforward24#

Read the Pictures!

Read the Fashion!

Like it!

Tag it!

Share it!

@ it!

Then you can Have it!

Page 11: TIA066 - Communication Technology, Master of Communication, Dept of Applied IT, Gothenburg, Sweden

DOWNLOAD YOUR FASHION

ASAP54 is the first ever app to combine a social fashion community with the latest visual recognition technology, to instantly connect you with that must-have item that you are hunting for. APPLE STORE

Page 12: TIA066 - Communication Technology, Master of Communication, Dept of Applied IT, Gothenburg, Sweden

RESULTS

*Facebook is the winner among technologies we used.

*Wordpress (blog), putting information( long text & less pics).

*Facebook, a good instant platform for sharing information.

*Instagram, a photo community, hashtag.

*ASAP54, taking pictures, hunting for your wanted clothes.

*Google Map, helping you find the local boutiques immediately.

*Google doc. survey, to collect data and to notice the details.

Page 13: TIA066 - Communication Technology, Master of Communication, Dept of Applied IT, Gothenburg, Sweden

REFLECTIONS ON TECHNOLOGIES

Facebook page: 50 likes Wordpress: 101 views

Instagram: 4 likes