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TIARA CORPORATIVE AN ECO-FRIENDLY BUSINESS IDEA BY- VIVEK SINGH

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Page 1: Tiara Corporates

TIARA CORPORATIVE

AN ECO-FRIENDLY BUSINESS IDEA

BY- VIVEK SINGH

Page 2: Tiara Corporates

TIARA

COOPERATIVE’SCompany’s logo

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TIARA COOPERATIVE’S BRINGS

TIARA SOAPSCoz chemicals can make plastics ….not beautiful skin …….

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Introduction to our business plan

Pure and mild natural soaps are handmade in the old world tradition with certified organic vegetable oils, wild and organic herbs, and only pure essential oils. Why? Because organic soap matters! What we put on our skin matters. What we dump on our earth matters. What we leave behind for our children and grandchildren...matters. In addition to leaving your skin feeling perfectly cleansed and ultra moisturized, our handmade natural soap leaves you with a clear conscience too. Sure, you can find cheaper handmade soap, even prettier soap, but our discriminating customers tell us they haven't found any better natural soap.

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Tiara cooperative will be a cooperative society involved in manufacturing of natural beauty soaps. It will be primarily a cottage industry , but urban by its origin. It will be considered as one of the most remarkable entrepreneurial initiatives that will be identified as female empowerment in India . It will be known as an Institution trying to help women partially or fully for employment.

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Brief summary of the plan

• Tiara the leading soap manufacturing company has its roots from a co-operative society formed by thirteen opportunity seekers who were striving to open their own company so as to fulfil their aspirations, thus a co-operative was established for the purpose of allowing its owners to carry on business on a mutual basis.  It is a cooperative incorporated under the Cooperative Societies Act 1912 that applies for registration and in order to operate as a co-operative.

TIARA ,A COOPERATIVE SOCIETY

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USP#1 AFFORDABLE

LUXURY

#2 SOAP MADE FROM NATURAL INGREDIENTS

#3 PACKAGING MADE FROM RECYCLED

MATERIAL

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Feasibility StudiesThe feasibility study is an evaluation and

analysis of the potential of a proposed project which is based on extensive investigation and research to support the process of decision making.

A feasibility study evaluates the project's potential for success; therefore, perceived objectivity is an important factor in the credibility of the study for potential investors and lending institutions. It must therefore be conducted with an objective, unbiased approach to provide information upon which decisions can be based.

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In its simplest terms, the two criteria to judge feasibility are cost required and value to be attained.

But feasibility can be judged on various criteria as follows:

• Environmental feasibility• Financial feasibility• Social feasibility

• Economical feasibility• Technical feasibility

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It is a fact that external environment exerts considerable influence on the organizations. In fact the climatic conditions in a particular area/region have a significant impact on the existence of an enterprise. Therefore, it is necessary to ascertain the environmental viability as well.

Environmental feasibility

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In this more eco-friendly and environmentally aware time and age of ours, it is fairly simple to find "green" aspects of most company's manufacturing processes. Not only are people growing more conscious of the impact of their actions on the environment, but being green has also become the trendy thing to do.

However, it is rather unusual to find a product that is completely green, through and through. Because of its originality and devotion to being an all around green cooperative company, Tiara cooperative is one company that really deserves more media attention.

Not only the products are green , but so are the manufacturing and packaging processes as well

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Financial feasibility

Financial feasibility refers to a study conducted with regards to a project in order to determine if it is viable; after careful assessment of its total costs and revenues. For a project to be considered feasible, the revenue should be more than the cost. Companies often conduct a financial feasibility test before starting a project to determine if the good is financially feasible.

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BASED ON SURVEY AMONG OUR GROUP MEMBERS AND A FEW OTHERS, WE CONCLUDED THAT THERE WAS A NEED FOR A NATURAL ORGANIC SOAP WHICH A COMMON MIDDLE INCOME GROUP FAMILY COULD AFFORD.

THUS, TIARA COOPERATIVE’S DECIDED TO STEP INTO THIS MARKET AND SET A PRICE OF AROUND 25-30 RUPEES WHEREIN IT CAN COVER IT’S COST AND EVEN EARN PROFITS.

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Memorandum Balance Sheet

Liabilities Assets

Capital (co-operative society) 2,76,000

Premises (brought by 1 24,000of the member)

Inventory 1,50,000 Cash in hand 1,50,000

300000 300000

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TIARA COOPERATIVES Constituting of the 13 members.

The 12 members will bring equal amount =2,76,000And one of the member brings in land i.e her basement

=24,000

Workers = 3000010 workers , 3000 per workerDuration of work = 8 hours per dayWomen to be appointed to be workers to promote women empowerment

Sales promotions budget –rs. 20000Rs,10000 for pamphlets and posters Rs.10000 to be given to struggling ,models for advertisement of product

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Machinery = Rs. 20,000(Which includes all the appartus ,beakers..etc.)

Sales Man = Rs. 3000010 Sales Man , 3000 per Sales ManDuration of work = 8 hours per dayWomen to be appointed as Sales woman to promote women empowerment

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Raw MaterialsAvocado oil = 10000Coconut oil = 10000Olive oil = 40000Castor oil = 10000Lye = 10000Mint infused water = 10000Fresh dried mint leaves = 10000Fresh Green clay = 10000Paper mint essential oil = 10000Packaging = 5000Petty expenses = 25000Surplus = 50000(if demand rose by quite huge amount, we have surplus for the production of the product)

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An in-depth and critical study of following parameters is done:a)Suitable locationb)Plant & machinery and equipmentc)Manufacturing process : HOT PROCESS

Technical feasibility

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We will help the women acquire technical skills on producing hand made products and would facilitate them to learn essential business skills on how to operate the businesses.

We would make a standard product and will never compromise on our quality.

Our organization would be run as a proper business enterprise with proper accounts being maintained.

Plant & machinery and equipment

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The working area can be set up on the outskirts of the city, near to villages as it would help in creating:• Women employment• Removing unemployment• Keeping city area pollution free• Accessible to cheap labour• Accessible to cheap land• Development of village area

The retail shops can be opened where there is easily accessible to customers .The herbal soaps can also be launched in departmental stores where there is a large variety of soaps and from where most of the people buy soaps and other products.

SUITABLE LOCATION

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Initially, one of the member of our cooperative will be bringing the land(basement) for operating the factory. As in the beginning we will be operating on a small scale.The natural soaps can be launched in departmental stores where there is a large variety of soaps and from where most of the people buy soaps and other products. It can also be made available in small retail stores.

In future, as the operation becomes large, the working area can be set up on the outskirts of the city, near to villages as it would help in:• Removing unemployment• Keeping city area pollution free• Accessible to cheap labour• Accessible to cheap land• Development of village area

SUITABLE LOCATION

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THE HOT PROCESS

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PROCEDURE OF MAKING SOAP

Step-1

Getting started-lye and hard oils

Make your lye solution and then weigh out your hard oils and set them to melting, on the stove top. (FIRE)

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Step-2

Melting , Measuring and Mixing the oils

If your crock pot will allow, just put the pot part on the scale and weigh the liquid oils directly into it.

Let the melted hard oils cool a bit (to 160° or so) and then add them to the liquid oils.

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Step-4Blending the soap to trace

Add your lye solution into the melted oils and blend it as you normally would. The soap will lighten in color quite a bit as it is coming to trace.

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Step-5Starting to cook the soaponce the soap has come to trace, turn the crock

pot on “low” and put the lid on. You don’t want a

lot of water escaping, so be sure to keep the lid

on it!

Step-6First check in on the soap cookingSet the timer for 15 minutes. Once 15 minutes have elapsed, check on the soap. Here you can see it has thickened up considerably – a thick pudding-like consistency. Put the lid back on and set the timer for another 15 minutes.After the first 15 minutes, the soap was at 110°.After 30 minutes it had risen to 135°.

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Step-7Soap beginning to go into gel stage

How hot your crock pot cooks on “low” will determine how quickly things will go.Keep checking every 15 minutes or so and stirring the soap to make sure it is heating evenly.What you’re looking for is a darkening around the edges of the soap. It will look more “liquid” and “oily” too. This is the soap beginning to be cooked into a gel stage. Once you see this darkening, the cooking process has started.

Step-8Stir and keep cooking

What you'll have in the batch is a mix of soap in and not in gel stage. Stir the gel stage soap back into the rest of the soap. You want all of the soap to cook evenly. Keep checking on the soap every 15 minutes and stir the batch again.By now, about 45 minutes into the cooking, the soap had reached about 160°.

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Step-9Pre-mixing the colorantsWhile your soap is cooking, if you’re going to add some natural addents, pre-mix them in a bit of olive oil. Because the soap is so thick, you really need to pre-disperse them or else they won’t mix well. I'm using some green oxide and some silver mica.

Step-10Soap starting to “Bubble” or “Rise” 

Be on the lookout for the soap starting to “fluff” a bit. The soap expands and becomes a bit lighter and fluffier. It will start to ooze and bubble up at the edges of crock pot. When this starts, you’re nearly done cooking!

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Step-11Soap Done CookingWhen you stir the soap and the entire batch is uniformly light and fluffy, its done cooking. This occurred about 50 minutes into the cooking. The final temperature of the soap as I gave it the final stir was about 180By now, about 45 minutes into the cooking, the soap had reached about 160°.Some people describe this as “mashed potatoes” like – but I think it’s much lighter than mashed potatoes. It’s almost like heavy pancake batter – fluffy with a bit of air folded into it. You can test if it’s done or not with a ph strip, or even more reliable is to do a tongue test. If you don’t get any “zap” then your soap is done cooking. If you do get some "zap," then just cook it for another 15 minutes and test again.When it's done, turn the heat off and/or take the crock pot sleeve out of the heating pot.

Step-12Stir the fragrance oil into the cooked soapAdd your fragrance or essential oil and stir well. It will seem like the natural fragrance oil is going to make the batch oily or more liquid. Keep stirring. The soap will absorb the fragrance oil and be just fine.

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Step-13Adding color to the separated portion of the soap

Take two pyrex measuring cups or bowls and separate out some of the soap. To that separated soap, add the pre-mixed oxide or mica. Stir it well with a whisk.

Step-14Soap portions colored-Ready to mould

With the two portions colored, you’re ready to mash the soap into the mold. 

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Step-15

Layering the soap into the mould

You can layer the soap any way you like. It's thick and gloppy, so you have to sort of "mash" and "spread" it rather than pour.

For this batch, I first layered some of the uncolored soap into the bottom of the mold. (Be sure it’s pushed down onto the bottom of the mold as much as possible. You want to minimize any air pockets.)

Then I layered some of the colored soap on top of that, again, pushing it down into the mold as much as possible.

I topped off the soap with the last of the uncolored soap.

Step-16

Swirl and Slam the soap

If you want, take a small spatula and swirl/mix the soap in the mold if you like.

Then slam the mold flat on the counter several times. (you need to really slam it quite a few times to get as many of the air pockets out of the soap as possible!)

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Step-17Cover and Cut the finished soap after 24-48 Hours

Cover the soap and set it aside. It will take 24-48 hours to cool down and harden enough to unmold and cut. Since the saponification process is complete, the soap is technically ready to use as soon as you cut it, but like cold process soap, it will benefit from a cure of a few weeks.You can bevel or trim the irregular tops and sides of the soap if you like. Or you may just want to embrace the thicker, less refined, rustic nature of hot process soap.

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In synchronization with the phrase “Parity between haves and have not’s”, a social cost-benefit analysis(SCBA) of the project should be carried out . While doing this analysis we ensured that the organization is contributing to the GDP of the economy and is also discharging its social obligations, by providing employment opportunities to women and bringing in improvement in their quality of life .

Social feasibility

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TIARA COOPERTIVE WILL FOCUS ON BEING A LEADER IN THE AREA OF CORPORATE SOCIAL RESPONSIBILITY. THE CORE OF OUR CSR POLICY WILL BE AT THE CORE OF OUR DAILY OPERATIONS AND GUIDE OUR FUTURE PROGRESS.

IT BEGINS WITH:::: PROVIDING EMPLOYEMENT OPPORTUNITIES TO WOMEN

USING NATURAL PRODUCTS IN THE MANUFACTURING OF SOAPS .

RECYCLABLE PACKAGING

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So natural : Our natural soaps are made with natural and organic plant oils, pure essential oils, nuts, twigs, resins, leaves, seeds, spices, clays, grains, exotic butters, flowers and other good and wholesome stuff. 

Organic : Our soaps are made with certified organic base oils like Certified Organic Sunflower Oil, Certified Organic Extra Virgin Olive Oil, Certified Organic Coconut Oil and other pure and natural ingredients.

Farm fresh: Farm fresh to you - the goodness of all natural handmade soaps directly from our heartland farm to you. Our natural soaps are made in small, quality controlled batches with top quality organic ingredients, using only pure essential oils for scent and natural ingredients for color. From our farm fresh to you, naturally!

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Cruelty free :Our products are never tested on animals.

Eco-friendly :We strive always to improve our environmental footprint. Ingredients in our natural soaps are Eco Friendly and promote healthy skin and a green earth.

&

AN AFFBORDABLE LUXURY

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Our endeavours will be constantly directed towards meeting the growing demands and offering our clients with entire customer satisfaction and at the same time making the Indian women being empowered socially and economically

Our skilled and qualified manufacturers will be round the clock on duty to ensure that the clients get the best products in best possible way .

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The institution will be active with attitude :- • to avail indigenous

& cheap natural soaps in local market

• to let women live proudly by self employment

Our organization would be run as a proper business enterprise with proper accounts being maintained.

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MARKET SUMMARY ANALYSIS & MARKET SEGMENTATION

There is tremendous potential for a product that provides people with the control to monitor and encourage the use of natural organic soaps Considering the large scope of our potential markets, we feel it is imperative to focus our limited resources on a particular geographic region where we can establish demand for our product. After successful market penetration, we will begin  implementation into other parts of Delhi

THE TIARA RANGE WILL FIRST BE INTRODUCED IN SOUTH DELHI,BEFORE SEQUENTIAL EXPANSION TO OTHER WESTERN NORTHERN AND EASTERN MARKETS OF DELHI. Successful penetration into these markets will be followed by implementation into other states..

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Business Strategies : Our cooperative society will follow three concise strategies to achieve our desired growth :

a) Exploit first-mover advantage in a highly fragmented market with a differentiated product.

b)Develop a strong branding campaign to build awareness, positive perception and sales of our products within our target markets.

c)Continue to develop new products to satisfy an ever growing set of markets.

d)Provide employment to rural women.

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SWOT analysisSTRENGHTS 1. An indigenous brand created by TIARA

COOPERATIVES.2. Tiara soap comes in 5 variants 3. Soaps have a lingering aromatic fragrance4. CHEAPER than other natural soap brands.5. Excellent branding and advertising

WEAKNESS Limited share in the competitive soap industry

OPPORTUNITIES

1. Better packaging and international distribution

2. Leveraging on use of natural ingredients to tap into semi-urban and rural markets

3. Being a cooperative society.

THREATS 1. Competition from soap brands like wild soap bar and vermont soaps2. Plenty of alternatives available

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MAJOR COMPETITOR

S

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1. WILD SOAP BAR

2. KHADI NATURAL

GRAMODAYA ASHRAM

PRICE : Rs. 48

PRICE : Rs. 75

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3. HEIRLOOM SOAPWORK

S ……

rediscover the art of bathing

4. VERMONT

SOAP ORGANICS

PRICE : Rs. 55

PRICE : Rs. 80

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RANGE

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TULSI ALOE VERA CREAMY SOAP

CLEAN SOFT GLOWING SKIN …NATURALLY

MADE FROM 100% VEGETABLE OILS

GIVES A COMPLETE BATHING EXPERIENCE ; AND CARES FOR THE LOVED ONES LIKE YOU DO

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For normal skin

Summer soap with an awesome citrus scent

CITRUS SUNRISE

Gives you that extra boost in the morning to feel light and refreshed. Contains cut and sifted organic rosemary.

ROSEMARY HERB

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Our WOODSPICE with cinnamon makes for an earthy & refreshing scent

WOODSPICE

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Relaxing lavender scent

Suitable for dry skin

LAVENDER SWIRL

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PROMOTIONAL ACTIVITIES

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Promotional activities are essential for any brand or product to move ahead in the market.IT IS THROUGH THESE ACTIVITIES THAT CONSUMERS GET TO KNOW ABOUT THE PRODUCT AND ARE TEMPTED TO BUY IT.TIARA WILL RESTORE A WIDE ARRAY OF PROMOTIONAL ACTIVITIES.THEY ARE DESIGNED IN A FASHION TO GET A QUICK RESPONSE .SOME OF THE VARIOUS TACTICS THAT WILL BE ADOPTED BY TIARA ARE AS FOLLOWS :::

BILL BOARDS &

PAMPHLETS

REACH WIDE AUDIENCE

PERSONAL SELLINGPERSON TO PERSON / DOOR TO DOOR SELLING

(WOMEN-EMPLOYMENT) GENERATION-COMMISSSION BASIS

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RADIO

ADVERTISING,

MAGAZINE

AND PRESS

DIFFERENCIATI

NG THE

PRODUCTS

MEANINGFUL

DISTINCTION

ABOUT PRICE ,QUALITY

PROMOTION

BY STRUGGLING

WOMEN

MODELS

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TO ESTABLISH TIARA IN THE COMPETITIVE MARKET,WE WILL TRY TO WOO THE CUSTOMERS IN THE BEST POSSIBLE MANNER WHICH WOULD START WITH

ATTRACTIVE PACKAGINGSET OF 5 CONTAINING ALL THE RANGE

OF TIARA SOAPS A SCHEME OF BUY 3 AND GET 1 FREE

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Web Plan Summary

Our website will be available as a resource to customers and interested parties. It will include statistics, surveys and articles to build awareness about TIARA. The website will provide interested parties with a way to contact our company for answers to any questions they may have, and will include information on ordering and locating the product.We will include the URL in all printed materials, and encourage distributors to link to our site.

After the initial implementation of TIARA, the site will also be used as a resource to promote our other products as they are developed. The website will then be converted into a multiple product site, perhaps expanding its offering to include direct ordering.  

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SOAPS FALL UNDER THE JURISDICTION OF CONSUMER PRODUCT SAFETY THAT REQUIRES THE FOLLOWING INFORMATION ON THE LABEL :NET WEIGHT OF THE SOAP

NAME AND ADDRESS OF MANUFACTURER

WORDING ON THE SOAP THAT IDENTIFIES IT AS A BATHING SOAP

ALL COMPANIES ENGAGED IN MANUFACTURING OF SOAPS ARE TO BE LICENCED BY HEALTH SCIENCES AUTHORITY. SOAP MANUFACTURERS HAVE TO APPLY FOR TRADE LICENCE AND OTHER CERTIFICATES FROM POLLUTION CONTROL BOARD.COMPANIES ALSO HAVE TO APPLY UNDER THE TRADEMARK ACT .

TIARA WILL FULFILL ALL THE LEGAL FORMALITIES BEFORE STEPPING INTO THIS COMPETITIVE MARKET.FURTHER BEING A COOPERATIVE SOCIETY IT WILL COMPLY THROUGH THE REGULATIONS OF THE COOPERATIVE SOCIETY ACT.

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LABELLING

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Tiarasoaps

Coz chemicals make plastics not beautiful skin …….

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Tiara, a range made of pure essential oils,

vegetable oil & organic herbs.

Key ingredient’s:……………………………………Manufactured by : TIARA

COOPERATIVE’S DELHI

NET WT. – 120g MRP(inclusive of all taxes) : Rs. 25/-Use before 18 months from the date of manufacture

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The packaging of TIARA is designed in such a way that it does not require any extra labour and does not add on to the price of the final product. At the same time it is appealing to the people and conveys the feel of the product.

PACKAGINGTHE PACKAGING OF TIARA RANGE WILL BE THAT OF A TRANSPARENT COVER. THIS PACKAGING WILL BE A MADE FROM RECYCLABLE MATERIAL .

IT IS TO CREATE A PACKAGING DESIGN THAT REDUCES &EASES LABOUR INVOLVED AT THE TIME OF ASSEMBLING And PACKING (TIARA BEING A SMALL SCALE BEGINNER)

TIARA SOAPS WILL BE TRANSPORTED IN BROWN CARTON BOXES CONTAINING 50

UNITS EACH.

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FUTURE PROSPECTS…..

Reinvention is the key to success of any product .Thus to retain its alpha position and to climb up the ladder, tiara will continuously improvise and bring in new varients and products

TIARA NATURAL BODY WASHES

TIARA NATURAL FACE WASHES

AYURVEDIC & HERBAL TIARA

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We would be known for making paraben free, glycerine transparent beauty soaps . We will develop our expertise in providing the customized demands of our customers .

Furthermore , on special orders we will be making monogrammed or personalized soaps for our customers which will make our product find a niche in the market. We will be having the essential technical hand which helps us relate the chemicals with the khadi products ,which boosts us to fabricate safe and pure products .

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