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Tick Mark (√) the most appropriate answer.1. The respondent's perceptions that their identities will not be discerned by the interviewer or theresearcher a) Social desirabilityb) Critical reqest

c) !erceived anonymityd) "on response bias#. $bservation bias %or mechanical observationa) &owb) ihc) Medimd) *tremely hih+. !retest,!osttest Control -rop is which type o% *perimental desina) !re,e*perimentalb) asi e*perimentalc) Tre e*perimentald) Statistical

/. The process o% correctin data to redce them to the sample scale by sbtractin the samplemean and dividin by the standard deviationa) -enerali0ationb) Scale trans%ormationc) Standardi0ationd) ariable re , speci%ication2. Scale intervals can be sed %or a) 3amily li%estyleb) 4ec) $ccpationd) Samplin

5. The process o% reconi0in and notin peoplea) 6irect observation methodb) *perimental method

c) 4ttitde researchd) 6ata atherin7. 6escriptive research is a type o% a) *ploratory 8esearchb) 4ttitde researchc) Conclsive researchd) *perimental research9. :hat is meant by vale o% research in%ormation;a) ow valable the data is %or the clientb) cost bene%it analysis o% the datac) <n%ormation collected %rom varios sorcesd) Total time collected in atherin in%ormation=. The e%%iciency o% $TC prodcts is checked bya) 8etailers onlyb) Consmers onlyc) Man%actrers onlyd) 6istribtors only1>. 4n e*traneos variable involvin chanes in the measrin instrment or in the observers orscores themselves

a) <nteractive testin e%%ectb) <nstrmentation

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c) Statisticd) Samplin11. ?????may be broadly classi%ied as e*ploratory or conclsivea) @ob desinb) &onitdinal desin

c) Cross,sectional desind) 8esearch desin1#. The time which a respondent takes be%ore answerin the qestiona) 8esponse errorb) 8esponse &atencyc) erbal modelsd) oice pitch analysis1+. 4n e*traneos variable attribtable to the loss o% test nits while the e*periment is in processa) <nteractive testin e%%ectb) <nstrmentationc) Statisticd) Mortality

1/. :hich one o% these is a Market 8esearch 3irm;a) !:Cb) rnst and Aonc) 4C "ielsend) oltas12. 4 %ocs rop techniqe sin a telecommnication networka) Telephonic ropb) Telephonic interviewc) Tele session ropd) Mortality15. <n *ploratory research desin the methods are sed

a) *pert srveysb) pilot srveysc) alitative researchd) all o% them17. The research methodoloy which provides insihts and nderstandin to the problem isa) Casal researchb) 6escriptive researchc) *ploratory researchd) all o% them19. :hen is the transcribin process o% data preparation irrelevant;a) C4!<b) Mall panelc) <n home interviewd) all o% them1=. 4 scale %or measrin attitdes that consists o% a sinle adBective in the middle o% an even,nmbered rane o% vales %rom ,2 to D2 withot a netral pointa) Semantic di%%erential scaleb) likert scalec) Continos ratin scaled) Staple scale#>. Companies that collect and sell common pools o% data desined to serve in%ormation needsshared by a nmber o% clientsa) Cstomi0ed services

b) Syndicated servicesc) 3ield services

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d) all o% them#1. :hich is a type o% limited services;a) 4nalytical servicesb) Cstomi0ed servicesc) Standardi0ed services

d) <nternet services##. Types o% syndicated servicesa) !rchase panelb) Trackin datac) 4dit servicesd) all o% them#+. The research desin which is sed to obtain the evidence o% case and e%%ect relationshipa) *ploratory researchb) 6escriptivec) Case and e%%ectd) Cross,sectional#/. :hat is list o% all nitsEobservations is known as;

a) Samplin %rameb) Samplin si0ec) !arameterd) Statistics#2. !romotion o% cable T a%%ects the health o% a child 1) stronly arees #) aree +) disaree /)stronly disaree 2) ndecided is an e*ample o%Fa) $rdinal scaleb) Smmated scalec) "ominal scaled) 4rbitrary scale#5. Mltiple choice qestions %or which sally only two responses are iven sch as F yes ,no

male, %emale .a) $pen,ended qestionsb) Mltiple choice qestionsc) 6ichotomos qestionsd) Gnstrctred qestions#7. The smmary description o% a %i*ed characteristic or measre o% a taret poplation is knownas Fa) !arameterb) !recisionc) Statisticd) ota#9. :hich o% the %ollowin is a techniqe o% e*ploratory research desin;a) 3ocs rop interviewsb) Simlationc) Secondary datad) <nterroation o% respondents#=. :hich o% the %ollowin techniqes is commonly sed in social science research;a) 6eliberate samplinb) Mltistae samplinc) Clster samplind) Systematic samplin+>. 8ankin o% a team can de done with the help o% Fa) 8atio scale

b) <nterval scalec) $rdinal scale

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d) "ominal scale+1. :hat is the deree o% %reedom %or 3,test;a) n,k,#b) nc) n,k

d) n,k,1+#. :hich o% the %ollowin is the sorce o% secondary data;a) Mail interviewsb) 3ocs ropsc) 6elphi techniqed) Sales records++. :hat is the another name %or sinle cross,sectional desins;a) &onitdinal desinsb) Sample srvey desin techniqesc) !roBective techniqesd) Casal desin+/. estions to which the respondents can answer in their own words

a) 6ichotomos qestionsb) Gnstrctred qestionsc) Strctred qestionsd) "one o% the above+2. "mber o% nits to be inclded in the stdy is calleda) Samplin %rameb) Samplinc) Sample si0ed) Samplin nit+5. Techniqe sed to motivate respondents to enlare on clari%y or e*plain their answersa) <nterviewin

b) Samplinc) !robind) estionin+7. "on,metric data can be measred ona) <ntervalb) "ominal or ordinal scalec) 8atio scaled) "one o% the above+9. :hich o% the %ollowin represents the middle vale when the data is arraned in theascendin or descendin order;a) Modeb) Medianc) Meand) 4verae+=. Story , tellin is an e*ample o%a) 6elphi techniqeb) $bservational methodsc) 6epth interviewsd) !roBective techniqe/>. H4 &ocal radio station asks people to call in and e*press their reactions to some controversialisses His an e*ample o%Fa) @dment sampleb) Convenience sample

c) ota sampled) !robabilistic sample

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