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    Modellingthe

    impact

    of

    proposed

    policies

    on

    pubs

    andthepubsector

    AreporttotheDepartmentforBusiness,InnovationandSkills

    ProjectReference:008/1314

    Preparedby

    December2013

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    AboutLondonEconomics

    LondonEconomicsisoneofEurope'sleadingspecialisteconomicsandpolicyconsultanciesandhasitshead

    office inLondon.Wealsohaveoffices inBrussels,Dublin,andCardiff,andassociatedoffices inParisand

    Valletta.

    We advise clients in both the public and private sectors on economic and financial analysis, policy

    developmentandevaluation,businessstrategy,andregulatoryandcompetitionpolicy.Ourconsultantsare

    highlyqualifiedeconomistswithexperienceinapplyingawidevarietyofanalyticaltechniquestoassistour

    work,

    including

    cost

    benefit

    analysis,

    multi

    criteria

    analysis,

    policy

    simulation,

    scenario

    building,

    statistical

    analysis and mathematical modelling. We are also experienced in using a wide range of data collection

    techniquesincludingliteraturereviews,surveyquestionnaires,interviewsandfocusgroups.

    HeadOffice:7175SheltonStreet,CoventGarden,London,WC2H9JQ,UnitedKingdom.

    w:www.londecon.co.uk e:[email protected]

    t:+44(0)2078668185 f:+44(0)2078668186

    Acknowledgements

    LondonEconomics

    would

    like

    to

    thank

    the

    pub

    companies

    who

    supplied

    us

    with

    confidential

    data,

    Compass

    LexeconandFDIConsultingwhohelpedustoaccessthedata,KateNichollsoftheAssociationofLicensed

    MultipleRetailersandhermembershipwhoprovidedinsightsintokeyassumptions,AndyTigheattheBBPA

    whoprovidedkeyassistance,andPhilDixon fromPICAS/PIRRSwhoseviewswereboth informativeand

    veryenlightening.Allerrorsare,ofcourse,thesoleresponsibility ofLondonEconomics.

    Authors

    RichardHeys,GavanConlon,MargueritaLane,andMaikeHalterbeck.

    WhereverpossibleLondonEconomicsusespapersourcedfromsustainablymanagedforestsusingproductionprocesses

    that meet the EU ecolabel requirements. Copyright 2013 London Economics. Except for the quotation of short

    passagesforthepurposesofcriticismorreview,nopartofthisdocumentmaybereproducedwithoutpermission.

    http://www.londecon.co.uk/http://www.londecon.co.uk/mailto:[email protected]:[email protected]:[email protected]://www.londecon.co.uk/
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    Contents Page

    LondonEconomics

    Modellingtheimpactofproposedpoliciesonpubsandthepubsector i

    Executivesummary iii

    1

    Introduction

    1

    1.1 Context:theBritishpubindustry 1

    1.2 Objectives 3

    2 Overviewoftheproposedpolicyoptions 4

    2.1 PolicyOptionI:AStatutoryCodeofPracticeandAdjudicator 4

    2.2 PolicyOptionII:Amandatoryfreeoftieoption 8

    3 Researchmethodology 9

    3.1 TheBISapproach 9

    3.2 TheLondonEconomicsapproach 13

    3.3

    Datacollection

    15

    3.4 Modelsetup 18

    3.5 Employmenteffectsofclosure 20

    4 Resultsandconclusions 22

    4.1 Whymightapubclose? 22

    4.2 Modelledoptionsandresults 22

    4.3 Conclusions 32

    5 References 34

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    Executivesummary

    LondonEconomics

    Modellingtheimpactofproposedpoliciesonpubsandthepubsector iii

    Executivesummary

    Introduction

    ThisreporthasbeendeliveredbyLondonEconomicstotheDepartmentforBusiness Innovation

    and Skills on the basis of commercially confidential data that the pub companies (pubcos)

    generouslypermittedLondonEconomicstohaveaccesstoforthepurposeofthisstudy.Thisdata

    isdesignedforcorporatefinancialpurposes,notnecessarilyforresearchpurposes.Inanumberof

    caseswehavehadtotakekeyaggregatedataanddisaggregatethisusingthebestassumptions

    availabletodeliverapubbypubassessmentofthetiedpubsector.

    This approach delivers a model which we have calibrated to the existing state of the market,

    specificallytheexistingrateofclosures,butwhichisthereforenomorethanourbestachievable

    estimateofreality.Aswithanygenerateddatatheassumptionsusedinallocatingcoststopubs

    couldbe

    very

    powerful

    in

    determining

    the

    outcome

    of

    the

    analysis.

    Assuch,whilstwebelievetheconclusionswedrawbelowpresentasignificantstepforwardinthe

    debate in terms of explaining in some depth the market dynamics faced both by pubcos and

    individualpubs, intermsofthepotential impactofthereformsproposed intheconsultationwe

    feelitisnecessarytointroduceameasureofcaution.

    Thetiedpubsystemisoneofthemostinterwovenindustrialrelationshipsyoucanidentifyinthe

    UK,with multiple streamsofpayments running in both directions, from thepub tenant to the

    pubco and vice versa, generally negotiated on a pubbypub basis. Unravelling these streams,

    including'specialcommercialorfinancialadvantages'(SCORFA)which,bycommon(dis)agreement

    areextremely

    difficult

    to

    quantify,

    has

    forced

    us

    to

    develop

    an

    approach

    based

    on

    testing

    key

    assumptionsthroughrunningmultiplescenariostoproducearangeofoutputsaswedonotfeel

    thatanymodelbasedonthecurrentstateofknowledgecouldbetrustedtodeliveravalidpoint

    estimate1,especiallyinthelightoffundamentalunderlyingrealignmentsindrinkingbehaviourin

    theUK.

    Inshort,theseestimatesshouldbeusedto informthepolicydebate,andtoprovide insight into

    thefinancialpositionsofpubsandpubcos,butcannotbetakentoprovideacastironestimateof

    potentialimpactsofpolicyreform.Oneofourkeyassumptionsisthetransferrequiredtodeliver

    thenoworseoffcondition.Thiscannotbeestimateddirectlyso insteadwehavemodelledfour

    scenarios that represent the range of feasible possible values. Importantly, this means the

    scenariospresented

    in

    this

    report

    estimate

    the

    full

    possible

    range

    of

    impacts

    rather

    than

    being

    directestimatesofwhatwillhappen.

    1A pointestimate isasinglenumberoutputfromamodel,suchas mymodelpredictsateamwillscoreonegoalasopposedtoa

    rangeestimate, suchas my model predicts a team will scorebetween zeroand threegoals.A pointestimate reflects farhigher

    certaintyinthemodellingthanwefeelwecandeployinthiscase.

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    Executivesummary

    iv

    LondonEconomics

    Modellingtheimpactofproposedpoliciesonpubsandthepubsector

    Thetiedpubmodel

    AlthoughpubsconstituteanimportantpartofBritainssmallbusinessnetworkandarebasedona

    longstandingtradition,theBritishpubsectorhasfacedconsiderablehardshipthroughoutrecent

    decades. Some of the problems originate in shortterm factors such as the ongoing economic

    recession,buttherearealsolongertermfactorsatplay,suchastheintroductionofthesmoking

    ban, competition from supermarkets, an increased tendency towards alcohol consumption at

    home,aswellasothersocialanddemographicchanges2.Asaresultofthesedevelopments,the

    pub industryhaswitnessedasignificantcontraction,fromalmost70,000pubs in1980to51,000

    today,with18(net)pubsclosingeveryweekoverthelastsixmonths3.

    NearlyhalfofpubsintheUKaretiedpubs;ahistoricifunusualbusinessmodelwherethetenant

    landlordpaysalowerpropertyrent(dryrent)totheirpubcompany(pubco)landlord,andreceives

    'special commercial or financial advantages' (SCORFA), such as free satellite television or

    subsidised buildings insurance. In return for this, they commit to only purchase beer from the

    pubco,oftenatabovemarketprices(wherethesurplusislabelledthewetrent).

    Reviewsby theOFT4have identified that competition in thepubmarket is sufficient toensure

    consumersarenotdisadvantaged,andthatthetiedpubsystembringsadvantages,particularlyin

    contributing to improving the production or distribution of goods or in terms of promoting

    technical or economic progress, while allowing consumers a fair share of the resulting benefit

    through:

    Themaintenanceofavibrantanddiversedomesticbrewerysector,particularlyrelatedto

    nonlager products, through guaranteed sales leading to economies of scale in

    production,

    Themaintenanceofsmall,wetled

    5pubswhichformacommunityhubandprovidesocial

    cohesion,

    and,

    Themaintenanceofalargernumberofpubstocompetewitheachother.

    The proposed reforms aim to deliver a healthy pubs sector, where pub companies treat their

    tenants fairly, where fairly is defined in that tied tenants are no worse off than freeoftie

    tenants,asmeasuredbytheshareofprofitstheyareabletoretain.

    Ourobjectives

    Thisstudyhasthefollowingobjective:

    Toprovideanindependentanalysisoftheimpactoftheconsultationproposalsongross

    andnet

    pub

    closures

    and

    employment

    levels

    within

    the

    pub

    industry,

    using

    whatever

    robust evidence can be accessed, to inform the final stage impact assessment of the

    likely costs and benefits of the proposals. In particular, the analysis should model the

    2OfficeofFairTrading,2010

    3DepartmentforBusiness,InnovationandSkills,2013a

    4NotingtheOFTsfindingthatbecausethepubsectorwascompetitivethismeantthatconsumerswerenotfacingartificially inflated

    prices(OfficeofFairTrading,2010,sections2.312.33).5Apubwhichreceivesthemajorityofitsincomefromthesaleofalcoholicandcarbonatedbeveragesiswetled.Onewhichreceives

    mostofitsincomefromfoodsalesisdryled.

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    Executivesummary

    vi

    LondonEconomics

    Modellingtheimpactofproposedpoliciesonpubsandthepubsector

    Allowingtenantstogofreeoftie,butonlydoingsoifitimprovedtheirfinancialposition6.

    Wehavemodelledtheconsultationproposalsusing36scenarios,basedonthekeyvariablesofthe

    value of SCORFA, the divisible balance percentage and the dryrent adjustment. The results

    presentedprovidetheimpactofthealternativescenariosrelativetothecurrentbaselinescenario.

    Table1: Theimpactonpubclosuresandemployment(firstordereffectsonly)

    MinmaxrangesOption1no

    guestbeer

    Option1

    guestbeer

    Option2

    freeoftie(all)

    Option2

    freeoftie

    (optimised)

    Percentageofallpubsclosing 514% 1123% 1419% 1420%

    Percentageoftiedpubsinscope

    ofcodeclosing1136% 2858% 3548% 3550%

    Numberofpubsclosing 1,5004,800 3,8007,700 4,6006,400 4,6006,700

    Numberof

    jobs

    lost

    7,500

    23,700

    18,800

    38,100

    23,000

    31,600

    23,000

    33,100

    However,thistableonlyaccountsforthefirstordereffects,orthedirecteffectsofthechange.

    Withthisnumberofpubspotentiallyclosing,weneedtoalsoconsiderthesecondordereffects,

    or knockon implications of the change. The most important of these is the behaviour of

    consumerswhopreviouslywouldhaveusedaclosedpubandwhonowhaveachoice:

    Stopdrinking

    Stopusingapubanddrinkatadifferentvenue(home,club,baretc)

    Visitadifferentpub

    Theliterature

    on

    pub

    switching

    behaviour

    is

    very

    thin.

    We

    have

    assumed

    that

    60%

    of

    customers

    whosepub shutsmove toanotherpub.Wehaveadded in this residualdemand (and therefore

    revenues)tothepubsmodelledtoseewhatimpactwecouldexpectthistohave.Asshownbelow,

    thisactstobringtherangeofpubsestimatedasclosingdownwards.

    Table2: Theimpactonpubclosuresandemployment(secondroundeffects)

    MinmaxrangesOption1no

    guestbeer

    Option1

    guestbeer

    Option2free

    oftie(all)

    Option2free

    oftie

    (optimised)

    Percentageofallpubsclosing 01.4% 0.93.3% 1.52.6% 1.52.8%

    Percentageoftiedpubsinscope

    ofcodeclosing05.3% 3.212.3% 5.79.9% 5.510.7%

    Numberofpubsclosing 0700 4001,600 7001,300 7001,400

    Numberofjobslost 03,500 2,1008,100 3,7006,500 3,7007,000

    6ThevastmajorityoffreeoftiepubsareresponsibleformaintenanceanddonotreceiveSCORFA,whichmeanstheadditionalincome

    frombeingfreeofthewetrentneedstoexceedthesumoftheseforatenanttowishtousetheoption.

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    Executivesummary

    LondonEconomics

    Modellingtheimpactofproposedpoliciesonpubsandthepubsector vii

    Finally,anothertypeofsecondordereffectwhichcouldoccuristhatpubcoscouldreducetheir

    managementcostsandmaintenancebudgetsandrefinancetheirdebttoreducetheircostsinthe

    faceofthisreform.Weanticipatetheywouldattempttodothis,butgiventhedegreetowhich

    the pubcos have faced losses in recent years, we believe they may now find it difficult to go

    significantlydeeper

    in

    terms

    of

    efficiencies.

    As

    such,

    we

    have

    not

    modelled

    this

    effect.

    In

    part

    we

    havenotattemptedtoestimatethiseffectbecausebothclosureandpubsturningfreeoftiecould

    reducetheeconomiesofscalethatpubcoscurrentlyachieve,driving inadditionalcostpressures

    onthosetiedpubswhichremain.

    Conclusions

    Thetiedpubmodel isoneofthemostcomplex industrialrelationshipsremaining inUK industry

    and aims to deliver a system to ensure floor levels of demand for British brewers, sustaining

    diversityandthetraditionalfamilybrewerymodel. Inrecenttimes,thishasbecome increasingly

    necessary, as the consumption of beer in pubs has declined, with the numbers of barrels sold

    fallingdramatically

    as

    consumption

    patterns

    have

    changed,

    both

    due

    to

    lower

    prices

    in

    supermarketsandtheemergenceofalternativessuchasrestaurants,clubs,andbars.Anumberof

    stakeholders interviewed noted that the UK is probably still operating excess pub supply of

    approximately6,000pubs,suggestingasustainablenumberofpubsofapproximately45,000.

    Thisoversupplyhas ledto lowprofitability,both formanytenantsandpubcos,particularly ina

    climatewhereservicingdebthasbecomedifficult.Thekeyfindingofthisstudyisnotthenumber

    ofpubswhichmaycloseasaresultofonepolicyoranother,butratherthehighnumberofpubs

    that currently appear to be at the margin of viability. Irrespective of what changes may be

    proposedor considered, the interlocking nature of a large varietyof revenuestreams, and the

    high level of costs being faced by pubcos, suggest that almost any policy reform may have

    noticeableand

    unpredictable

    effects.

    Intheestimatesweproduceofthe impactoftheconsultationproposals,eventakingaccountof

    secondordereffects,ofthe13,300pubswebelievewillbeinscopeoftheCode,upto2,400or18

    percentcouldbecomeunviablefortheirpubcoowners,ontopofthosealreadyunviable(c.1,300)7

    within the base case scenario, although we estimate a third of these would reopen under

    alternativemanagement.

    The threat that the number of tied pubs currently operated by the pubcos may diminish by

    between 2530% due to closures, even if these pubs subsequently reopen under a different

    owner,anddisregardinganywhomaywishtotakeupthefreeoftieoption,maybesufficientto

    eliminatetheeconomiesofscaleinpurchasingthatmanytiedtenantsinthissector(unknowingly)

    benefitfrom.Thissuggeststhatthereisarealpossibilitythateachoftheproposedpolicyreforms,exceptpossiblythecodewithoutpermittingguestbeer,insteadofdeliveringthepolicyobjective

    ofensuringtiedtenantsaretreatedfairly,i.e,noworseoffthanfreeoftietenants,mayleadto

    theendofalargescaletiedpubsystem.

    This,however,maynotbeasdisastrousasitinitiallysounds.Thetiedpubmodelisverysimilarto

    more standard franchisingarrangement,albeitonewhere thepubco supplies the salesproduct

    7Itmustbenotedthatthisfigure isdrivenbyourassumptions inthecalibrationexerciseand isthereforeentirelyanartefactofour

    modelling

    process.

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    Executivesummary

    viii

    LondonEconomics

    Modellingtheimpactofproposedpoliciesonpubsandthepubsector

    and leases theproperty to the franchisee, and thismodel is alreadybeing attemptedby some

    pubcosandmaybeworthyoffurtherconsideration.

    Intheshortterm,itisalsoworthnotingthatthePICAS/PIRRSsystem,whichisthemostconcrete

    element of the current voluntary framework, is now becoming an established part of the

    infrastructure,and

    appears

    to

    be

    having

    some

    effect

    in

    starting

    to

    address

    the

    worst

    tenant

    circumstances8,althoughsomestakeholdershaveraisedthepointwithusthatsometenantsare

    wary of taking the PICAS/PIRRS route in case the discretion available ends up increasing their

    rental,eventhoughitisrecognisedintheBISCommitteereportthatthereareflawsinthecurrent

    systemtoo.

    It is our conclusion that the reforms proposed in the consultation will close up to 1,600 pubs,

    although there is very great uncertainty about the precise value; In particular, the size of the

    transfer from pubcos to tenants resulting from the no worse off principle is very hard to

    estimate,ourresultsreflect the impactofarangeofpossibletransfervalues;However,there is

    clearlysurpluspubcapacity,inquiteavolatilemarketwhere,withsomanypubsonthemarginof

    viabilityit

    is

    hard

    to

    determine

    which

    pubs

    will

    close.

    Stakeholders

    raised

    with

    us

    that

    that

    there

    maybeupto6,000surpluspubsintheUKforming12%ofthemarket,andifthispolicydiddeliver

    severalthousandclosedpubsitwouldactasasubstantialfractionofthislongtermtrendwhichis

    likelytooccurunlessmajorchangestotaxpolicyandsocialnormstakeplace.

    Ifoneassumes,aswehavedone,60%ofconsumersmovetoanotherpubthat impliesthat,on

    averagepubswhichremainwillseefootfalls7.2%higherthanpresent.Thiswouldbesufficientto

    turnapoorlyperformingpub intoamoreattractiveprospect if itcansee the immediate future

    out.Assuchitmaydeliverenoughofaboosttootherpubstoreduceclosureratesinthemedium

    term.

    8 Business,InnovationandSkillsCommittee(2011).

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    1Introduction

    LondonEconomics

    Modellingtheimpactofproposedpoliciesonpubsandthepubsector 1

    1 Introduction

    1.1 Context:theBritishpubindustry

    Although

    pubs

    constitute

    an

    important

    part

    of

    Britains

    small

    business

    network

    and

    are

    based

    on

    a

    longstandingtradition,theBritishpubsectorhasfacedconsiderablehardshipinrecentdecades.

    Someoftheproblemsoriginateinshorttermfactorssuchastheongoingeconomicrecession,but

    there are also longerterm factors at play, such as the introduction of the smoking ban,

    competitionfromsupermarkets,anincreasedtendencytowardsalcoholconsumptionathome,as

    well as other social and demographic changes9. As a result of these developments, the pub

    industry has witnessed a significant contraction, from almost 70,000 pubs in 1980 to

    approximately51,000today,with18pubs(net)closingeveryweekoverthelastsixmonths10

    .

    Within the sector, due to its longevity, community role and close relationship with domestic

    brewers,abespokeoperatingmodel thetiedpub hascome intoexistence.Thetiedpub isan

    entity where the tenant landlord pays a lower property rent (dryrent) to their pub company

    (pubco)landlord,andalsoreceiving'specialcommercialorfinancialadvantages'(SCORFA),suchas

    freesatellite televisionorsubsidisedbuildings insurance. In return forthis, theycommit toonly

    purchase beer from the pubco, often at above market prices (where the additional surplus is

    labelledthewetrent).

    Reviewsby theOFT11

    have identified thatcompetition in thepubmarket issufficient toensure

    consumersarenotdisadvantaged,andthatthetiedpubsystembringsadvantages,particularlyin

    contributing to improving the production or distribution of goods or in terms of promoting

    technical or economic progress, while allowing consumers a fair share of the resulting benefit

    through:

    Themaintenanceofavibrantanddiversedomesticbrewerysector,particularlyrelatedto

    nonlager products, through guaranteed sales leading to economies of scale in

    production,

    The maintenance of small, wetled12

    pubs which form a community hub and provide

    socialcohesion,and,

    Themaintenanceofalargernumberofpubstocompetewitheachother.

    As Figure 1 shows, nearly half of pubs in the UK are tied, as opposed to the three main

    alternatives;managedpubswhereapubcompanyplacesamemberofstaffinasamanager,ora

    freeoftie tenant, where the tenant pays a commercially set property rent and is free to sell

    whicheverbeerproductshewishes,or freeholdpubwherethe landlordowns thepropertyand

    choosesthe

    beer

    to

    sell.

    Within this landscape, the relationship between large pubowning companies and their tied

    tenants constitutes an important issue for the Department for Business, Innovation and Skills

    9OfficeofFairTrading,2010

    10DepartmentforBusiness,InnovationandSkills,2013a

    11NotingtheOFTsfindingthatbecausethepubsectorwascompetitivethismeantthatconsumerswerenotfacingartificiallyinflated

    prices(OfficeofFairTrading,2010,sections2.312.33).12

    Apubwhichreceivesthemajorityofitsincomefromthesaleofalcoholicandcarbonatedbeveragesiswetled.Onewhichreceives

    mostof

    its

    income

    from

    food

    sales

    is

    dry

    led.

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    1Introduction

    (BIS)13

    . In recentyears, tied tenantshave filednumerouscalls, including somegrievancesabout

    thefairnessofthisrelationshiptotheBritishInstituteofInnkeeping,MembersofParliament,the

    Office of Fair Trading, and the Department for Business and Innovation Select Committee.

    Reportedmistreatmentsoftenantsbypubcompanies,suchasunannounced largerent increase

    demands,areprimarilycausedbyan imbalance in the relationshipbetween these two typesof

    market

    actors.

    In

    particular,

    pub

    companies

    are

    considered

    to

    have

    access

    to

    more

    information

    andtohaveresourcesattheirdisposaltoafford legalandsurveyorfees incaseofdisputeswith

    theirtenants,grantingthemthepossibilitytoextract largesharesoftheirtenantsprofits14

    . It is

    commonplacetohearinthedebatesourcesclaimingtheaverageincometoapubcofromitstied

    pubstobe intheregionof60,000.Incontrast,surveys indicatethattheaveragetenantretains

    approximately15,000ofprofit.

    17%

    36%

    48%

    Managedpubs

    Freehousesandfreeoftietenantedpubs

    Tiedtenantedpubs

    Figure1: ThecompositionoftheBritishpubindustry

    Note:Thedatadrawnodistinctionbetweenfreehousesandfreeoftietenantedpubs

    Source:DepartmentforBusiness,InnovationandSkills(2013b).

    While this discrepancy in resources and information exists between pub companies and their

    tenants in general, BIS is particularly concerned about the potential for and repercussions of

    mistreatment of tied tenants. Beer prices change more frequently than rents, thus providing

    pubcos (whocompeltheirtenantstopurchasebeeronly fromthepubco (thebeertie))withan

    additionalrouteofpotentialabuse.Further,thetiecomplicatestherelationshipbetweentenants

    and their pub companies by increasing the amount of information to consider in the tenants

    decisionmaking process. Finally, recent evidence suggests that tied tenants also face a higher

    probabilityoffinancialdistress,with46percentoftiedpublicansearninglessthan15,000ayear,

    comparedto

    only

    23

    per

    cent

    of

    free

    of

    tie

    tenants15.

    All

    of

    these

    considerations

    suggest

    the

    need

    forBIStoputparticularfocusonthefairtreatmentofpublicanswhoarerestrictedbyabeertie.

    However,thisdebatehastwosides.Thepubcosprovideanumberofservicestotiedtenantsthat

    maybedifficultforthetenanttoobserve,suchasdebtfinancingonthepurchaseofthefreehold

    13Managedpubsandfreehousesarenotsubjectedtothedescribedproblemsbetweenpubownerandtenant;therefore,thesetypes

    ofpubsareoflesserrelevancetothisstudy.

    14DepartmentforBusiness,InnovationandSkills,2013a

    15

    CAMRA

    surveys

    quoted

    by

    BIS,

    2013a

    LondonEconomics

    Modellingtheimpactofproposedpoliciesonpubsandthepubsector 2

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    1Introduction

    LondonEconomics

    Modellingtheimpactofproposedpoliciesonpubsandthepubsector 3

    (withoutwhichtherewouldnotbeapub torent),aswellasmaintenanceandsupportsystems

    (suchasthosedeliveredviaSCORFA).Theseareeitherunobservedbytenants,ormayindeedbe

    entirelyunobservable (examplesofwhich includethedifferential in insurancecostswhenthis is

    purchasedcentrallyandinbulkbythepubcoagainstthecostthetenantwouldhavetopaywere

    hetopurchasethisinisolation).

    Untilrecently,theDepartmentreliedonpubcostogovernthiscomplexrelationshipthemselves,

    by implementing voluntary selfregulatory approaches to treat their tenants, specifically tied

    publicans,more fairly.Since2004, theBusiness, Innovation and Skills SelectCommittee and its

    predecessors have published four pub company reviews16

    . The reports have scrutinised the

    difficultiesregardingtherelationshipbetweenpubcompaniesandtheirtenantpublicansandurge

    pubowningfirmstoimplementmeaningfulreform.BISgrantedafinalchanceforpubcompanies

    tovoluntarilymakethenecessarychangesin2011.

    Acallforevidenceontheperformanceofselfregulationintheindustryin201217

    ,foundthatthe

    voluntarycodeofpractice(i.e.theIndustryFrameworkCodeofPractice)hadbeenabletoinduce

    somemodestimprovementstotheproblematicrelationbetweenpubcompaniesandtenants.In

    addition,BIS

    acknowledged

    the

    beneficial

    role

    of

    the

    Pubs

    Independent

    Review

    Scheme

    (PIRRS)

    and itsPubsIndependentConciliationandArbitrationService(PICAS) inprovidingtenantswitha

    costeffectivesolutiontoresolvedisputesandobtainredress.However,itwasconcludedthatthe

    selfregulatory approachwas not sufficientlyeffective at relieving tenantshardship; it was felt

    that thesituationcouldnotbesuitably improvedwithoutasignificantculturechangeandaco

    ordinated longterm effort to inform tenants of their rights and possibilities18

    . Therefore, in

    January2013,theSecretaryofStateannouncedthattheBritishpubindustrywillbesubjectedto

    statutoryinterventioninstead.

    1.2 ObjectivesThe proposed reforms aim to deliver a healthy pubs sector, where pub companies treat their

    tenants fairly, where fairly is defined in that tied tenants are no worse off than freeoftie

    tenants,asmeasuredbytheshareofprofitstheyareabletoretain.

    Thisstudyhasthefollowingobjective:

    Toprovideanindependentanalysisoftheimpactoftheconsultationproposalsongross

    and net pub closures and employment levels within the pub industry, using whatever

    robust evidence can be accessed, to inform the final stage impact assessment of the

    likely costs and benefits of the proposals. In particular, the analysis should model the

    potential impact of a mandatory freeoftie option and the impact of introducing a

    StatutoryCodeonpubclosuresandemploymentlevels.

    To

    deliver

    this,

    the

    Department

    has

    asked

    us

    to

    set

    out

    an

    economic

    model

    of

    the

    pub

    industry

    whichfacilitatestheestimationofthemain impactsofthereformsonthecostsandrevenuesof

    pubsandpubcompanies,toallowustoestimate:

    Thenumberofpubswhichmightclose,and

    Thepotentialimpactonemploymentlevels.

    16Tradeand IndustryCommittee,2004;BusinessandEnterpriseCommittee,2009;Business, InnovationandSkillsCommittee,2010;

    Business,InnovationandSkillsCommittee,2011

    17DepartmentforBusiness,InnovationandSkills,2012

    18

    Department

    for

    Business

    ,Innovation

    and

    Skills,

    2013a,

    2013b

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    Finally there is a requirement to test the sensitivity of modelling results to changes in key

    assumptions.

    2

    Overviewoftheproposedpolicyoptions

    InApril

    2013,

    the

    Department

    initiated

    aconsultation

    among

    main

    stakeholders

    in

    the

    British

    pub

    industry on the policy measures available to address the perceived problematic relationship

    betweenpubcompaniesandtheirtiedtenants.Thissectionwillprovideadetaileddescriptionof

    thetwomainsuggestedpolicyoptions,whoseimpactconstitutesthefocusoftheanalysisathand.

    2.1 PolicyOptionI:AStatutoryCodeofPracticeandAdjudicator

    2.1.1 ContentsoftheStatutoryCode

    The introduction of a Statutory Code, along with an independent Ombudsman to enforce it,

    constitutesthefirstpolicyoptionputforwardbyBIS.TheStatutoryCodeisintendedatgoverning

    therelationship

    between

    pub

    companies

    and

    their

    tenants,

    putting

    particular

    emphasis

    on

    the

    issuesofriskandreward,whichshouldbesharedappropriatelyamongthetwopartiesconcerned

    in order to ensure the fairness of their agreements. Recognising the continuous change of

    conditionsand requirementsof thepub industry in theUnitedKingdom,BISproposes that the

    newCodewillbesubjectedtoperiodicreviews.

    ThemostrecentversionoftheIndustryFrameworkCode(Version6),whichhasbeenestablished

    for pub companies in the industry as part of its selfregulatory approach, constitutes the

    envisioned basis for the new and legally binding Statutory Code of Practice. However, BIS has

    identifiedtwoareasforthepotentialstrengtheningofthiscurrentFrameworkCodeofPracticeto

    includetwocoreprinciples:

    1. Anoverarchingprincipleoffairandlawfuldealingaimsatwarrantingthatpubcompanies

    treat allof their tenants19

    fairly, i.e. that risk and reward are shared to an appropriate

    extent between themselves and their lessees, as well as lawfully, implying that any

    unlawfulbehaviourbythepubcompanytowardsatenantconstitutesadefactobreachof

    theStatutoryCode.Thisprinciple includestheunderstandingthatpubcompaniesshould

    conduct its relationships with tenants in good faith, without duress, and without

    distinguishingbetweenformalandinformalarrangements.

    2.

    Theprinciple that the tied tenant shouldbenoworse off than the freeoftie tenant

    relatestotied lesseesmorespecifically,postulatingthe lattermaynotbedisadvantaged

    comparedto

    those

    tenants

    who

    are

    not

    subjected

    to

    atie

    by

    their

    pub

    company.

    BIS

    recognisesthatcompliancewiththisprinciplerequiresprecisiononhowthisprovision is

    tobeappliedtorentalcalculationsoftenants,consideringthebalancebetweenwetand

    dryrent as well as SCORFA. It is currently envisioned that this second overall principle

    shouldimplythattheprojectedpostrentbalanceofatiedtenantshouldbeatleastequal

    totheprojectedpostrentbalance,whichthesametenantwouldreceiveunderafreeof

    tielease,assumingthesameleaseortenancyconditions.

    19

    This

    includes

    both

    tied

    and

    free

    of

    tie

    publicans.

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    Puttingparticularemphasisonthesecondof thesecoreprinciplesBIShasbrought forward two

    suggestions on how to achieve the equal treatment of tied tenants as compared to freeoftie

    lessees.

    For the Code to require that higher beer prices due to the tie must directly be

    compensated

    for

    by

    lower

    rents

    and/or

    genuinely

    quantifiable

    countervailing

    benefits

    provided through SCORFA, thusmaking thepostrentbalance of a tied tenant at least

    equaltowhatheorshewouldretainunderafreeoftieagreement,allelsebeingequal.

    Theadditional introductionofamandatory freeoftieoption,which isamore rigorous

    measuretoachievefulfilmentofthesecondcoreprinciple.Thisproposalconstitutesthe

    second policy option in its own right and will be outlined in more detail in the next

    section.

    In addition to the two major principlesjust outlined, BIS suggests further areas in which the

    current selfregulatory Industry Framework Code should be strengthened to establish the new

    StatutoryCodeofPractice.

    1.

    Itis

    proposed

    that

    the

    new

    Code

    should

    stipulate

    aright

    to

    request

    an

    Open

    Market

    Rent

    Reviewtoforalltenants,independentoftheconditionsoftheircurrentleaseagreements,

    inordertoensuretheirfairtreatmentbytherespectivepubcompany.Theconditionsfor

    atenanttorequesttheOpenMarketRentReviewarethatheorshehasnotbeensubject

    to a similar rent assessment throughout the last five years; that their pub company

    recentlysignificantlyincreasedthepriceoftheirtiedproducts;ortherecentoccurrenceof

    aneventwhichwasoutsideofthelesseescontrolandwhichwasunanticipatedatthelast

    rentreview,butwhichinvolvesasignificantimpactonthetenantsabilitytotrade,suchas

    theclosingofa largeemployernearby,dramatically reducing footfallandcustom in the

    area.

    2.

    The

    new

    Statutory

    Code

    should

    include

    provisions

    that

    increase

    the

    transparency

    of

    the

    relationship between pub companies and their tenants, requiring pub companies to

    providepotential lesseeswitha rangeof relevant informationon the costsand risksof

    trading before a tenancy agreement is made. Of particular relevance, pub companies

    should calculate tied and freeoftie exante rent assessments, using the same set of

    assumptions for both, and explicitly stating the turnover, gross profit, costs, divisible

    balanceandSCORFA,thusdemonstratingtoeachpotentialtenantthatheorshewouldbe

    atleastequallyaswelloffunderatiedagreementthanunderafreeoftielease.

    3.

    The Government has, on several previous occasions, proposed to remove the gaming

    machinetiecurrentlyinoperation,andreinforcesthisproposalbysuggestingtheinclusion

    ofaprovisionstatingthatnoproductotherthandrinksmaybetiedbythepubcompanies

    intheStatutoryCodeofPractice.Thisproposalhassincebeensupersededbychangesto

    theVoluntaryCode, such thatwewill thereforeconsider the impactof this in thebase

    caseforouranalysis.

    4. BIS is considering the introduction of a guest beer option in the Code, granting tied

    tenantstheoptiontopurchaseandsellonedraughtbeerfromanysupplier,withoutany

    controlsorrestrictionsimposedbythepubco.

    5. Finally,the installationofflowmonitoringequipmentbypubcompaniestocontroltheir

    tenantscompliancewithpurchasingobligations remainsasubjectofcontroversywithin

    the British pub industry. It is currently suggested that the Code should restrict the

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    potentialforuseofdatacollectedwiththehelpofthisequipment,byincludingaprovision

    statingthatsuchinformationmaynotbeusedtodeterminewhetheratenantiscomplying

    with purchasing obligations, or considered as evidence for the enforcement of such

    obligations.

    2.1.2

    Threshold

    of

    application

    In spiteof itsproposals to intervene in the industry,BISaims to complywithbetter regulation

    principlesandminimisethepolicyimpactonthosepubcompaniesthatalreadytreattheirtenants

    fairlyandare complyingwith theVoluntaryCode,butobliging those firmswhich exploit their

    tenants to make fast and significant improvements. In accordance with this objective, it is

    currentlyperceived that thenew StatutoryCodeofPracticeoutlined above should apply to all

    Britishpubcompaniesthatownmorethan500pubs.Oneofthejustificationsforthisapproach

    concerns the Governments overall intention to reduce regulation and grant more influence to

    market forces, thereforeminimising theburdenon smallerpubcompanies thatappear tohave

    actedresponsibly. Inaddition,thethresholdtargetsthesuggestedpolicymeasurestothosepub

    companiesthathave thegreatestmarketpowerwithinthe industry,with500pubsconstituting

    approximately1%ofthemarket.Finally,itisarguedthatbiggerpubowningfirmswillfinditeasier

    thansmallcompaniestobearthecostsoftheircompliancewiththeStatutoryCode. Inorderto

    limitpubcompaniesabilitytocircumventbeingrestrictedbytheCodebysplittingupintoagroup

    ofsmaller firms,thethresholdof500pubswillbeappliedatthetop levelofagroupofrelated

    companies.

    ForthosecompaniesproposedtobecoveredbytheCode,thenewrulesandregulationswillthen

    applytoalloftheirtenanted(i.e.nonmanaged)pubs,fortworeasons.First,thisistoensurethat

    afairtreatment isgrantedtobothtiedaswellasfreeoftiepublicans.Second,ascenariowhere

    the Codeonly applies to tied pubs couldprovide pub companies with an opportunity to avoid

    regulation by removing the tie and instead increasing freeoftie pubs rents beyond current

    marketrent

    values.

    BIS

    prescribes

    that

    the

    Statutory

    Code

    will

    be

    incorporated

    in

    all

    lease

    and

    tenancyagreementsbetweenpubcompaniesand theirpublicans, towarrant that the latterare

    awareoftheirrights.

    2.1.3 AnindependentAdjudicator

    InordertoensurepubcompaniescompliancewiththeStatutoryCode,anadditionalcomponent

    ofthepolicyoptionconsideredbytheDepartmentforBusiness, InnovationandSkillsconsistsof

    anindependentombudsmanresponsiblefortheenforcementofthenewrulesandregulations.It

    is suggested that the roleof theproposedAdjudicatorbebasedon themodelof theGroceries

    CodeAdjudicator,postulatingtwomainfunctionsforthepubindustrysnewombudsman:

    1. Arbitrationfunction: Inthecontextofthisfunction,theAdjudicatorwillhavethepower

    todeliver redress to individual tenants in their relationshipwith thepub companies. In

    particular, theAdjudicatorwillhave theability todeliverOpenMarketRentReviews in

    accordancewithguidancepublishedbytheRoyalInstitutionofCharteredSurveyors(2010)

    and thenewStatutoryCodeofPractice, thusestablishing thatrent levelsarecalculated

    fairly and not artificially inflated. The tenant can thus approach the Adjudicator for

    arbitration,provided that the respective tenanthas given thepub company21days to

    resolve the dispute to the tenants satisfaction. While this possibility is granted to any

    tenantwhoisdissatisfiedwiththecalculationofhisorherrent,theCodeprovidesforthe

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    Modellingtheimpactofproposedpoliciesonpubsandthepubsector 7

    possibility for theAdjudicator to impose fineson those tenantswhose complaintshave

    beenfoundtobevexatiousorentirelyunmerited.

    2. Investigatory function: This second main function allows the Adjudicator to undertake

    proactive investigationsbased on reasonable groundsof suspicion that a pub company

    was

    acting

    in

    breach

    of

    the

    Statutory

    Code

    of

    Practice.

    In

    the

    course

    of

    such

    an

    investigation,theombudsmanwillhavetheabilitytodemand information fromthepub

    companies, and to impose a range of sanctions on them in case that the result of the

    investigationevidencesanactualbreachoftheCode.

    Notethat,inadditiontothesetwomainfunctions,theAdjudicatorwillprovidegeneraladviceand

    guidancetopubcompanies(toensuretheircompliancewiththeCode)andtenants(tokeepthem

    informedabouttheirrights)inordertoencouragetheoveralleffectivenessoftheCode.

    The investigatory function of the Adjudicator is particularly important in ensuring that pub

    companiescomplywiththenewrulesandregulationssetoutintheStatutoryCode,bygivingthe

    AdjudicatorthepossibilitytodetectandtacklemoresystematicbreachesoftheCodethatwould

    notbe

    resolved

    by

    individual

    tenants

    through

    the

    means

    of

    arbitration.

    For

    example,

    in

    case

    that

    thepub companydoesnotprovidepreparatory training to its tenants, the lattermight notbe

    informedabouttherightswhichtheCodegrantsthem,andwouldnotoptforarbitrationoftheir

    own accord. Such a scenario would require the Adjudicators power to investigate and impose

    sanctionson the respectivepub company. In addition, it appearspossible that apub company

    mightoverestimatetheprojectedturnoverofan individualpubduringarentreview inorderto

    generatehigher rent from thegivenpublican. In thiscase, the single tenantmight refrain from

    approachingarbitration,sinceactualturnoverisinfluencedbyavarietyoffactorsandaconscious

    artificial inflationofsalesvolumesbythepubcompany isdifficulttodetectatthe individualpub

    level.Incontrast,anAdjudicatorwiththeabovepowerstoinvestigatewouldbenefitfromamore

    holisticlevelofinformation,obligingthepubcompanytosupplyrentassessmentinformationona

    largenumber

    of

    pubs,

    and

    thus

    being

    able

    to

    detect

    systematic

    breaches

    of

    the

    Code

    more

    easily.

    ItissuggestedthatthenewAdjudicatorwouldhavearangeofsanctionsathisdisposaltopenalise

    pubcompaniesthatarefoundtobeinbreachoftheCode,providingthemwithflexibilitytotailor

    theirpunishmentstotheseverityofthebreach.First,theAdjudicatorwillhavethepossibilityto

    advance recommendations regarding the treatment of a given tenant by the respective pub

    company,whichwouldbeimposed incaseofminorbreachesofincombinationwithmoresevere

    punishments.Secondly,theAdjudicatorwillbeempoweredtorequirepubcompaniesinbreachof

    theCodetopublish information20

    abouttheoffencetothepublicthroughappropriatechannels.

    Thissanctionwouldservetowarnstakeholdersinthepubindustryaboutthecommittedbreachof

    theCode,and thusactasadeterrentby influencing future interactionsbetween the respective

    pubcompany

    and

    other

    players

    in

    the

    industry.

    Finally,

    in

    the

    most

    severe

    or

    in

    case

    of

    repeated

    offences,theAdjudicatorwillbeableto imposefinancialpenaltiesonpubcompanies,whichare

    consideredastrongdeterrenttotheoffendingfirmandtoothercompaniesintheindustry.

    The fundingneeded for the introductionandoperationof the independentombudsmanwillbe

    guaranteedthroughafinancialindustrylevy,witheachofthecoveredpubcompaniescoveringa

    shareof theestimated totalannualcostof theAdjudicatorof900,000.21

    Toensurea fairand

    20ThissanctionisalsoreferredtoasthenameandshamepoweroftheAdjudicator.

    21BIS(2013b)

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    effectivestructureofleviesonthepubowningfirms,eachcompanysfirstyearsharewillbebased

    ontheproportionofallpubswhichtherespectivefirmowns.Incontrast,inthesecondyearand

    onwards, those firmswhohavebeendetected tobreach theCodemore frequentlywillhave to

    payaproportionatelylargershareofthecostsoftheAdjudicator.

    Finally,

    as

    a

    means

    to

    ensure

    the

    continuous

    accountability

    and

    effectiveness

    of

    the

    Adjudicator,

    he will be required to report on the investigations and arbitrations conducted and evidenced

    breachesoftheStatutoryCodeofPracticeonanannualbasis.Further,theSecretaryofStatewill

    implementa reviewof theeffectivenessofand thenecessity for theCodeand itsenforcement

    authorityeverythreeyears.

    2.2 PolicyOptionII:Amandatoryfreeoftieoption

    Themandatory freeoftie option is defined as an option in which the tenant is subject to no

    purchasingobligationsofanyformandthereforetheonlysumpaidtothepubcompanyisthedry

    rent22

    . As addressed above, the additional introduction of a mandatory freeoftie option

    constitutes

    the

    more

    rigorous

    alternative

    among

    the

    two

    policy

    options

    to

    ensure

    the

    fulfilment

    of

    thecoreprinciples,particularlythesecondone,tobe included inStatutoryCode.BISrecognises

    theparticularuncertaintiesinvolvedinthispossibleremovalofthetie,whichconstitutesthebasis

    ofpub companiesbusinessmodel,and, if removed,might increase thepotential for instability

    within the industry. However, albeit more rigorous, it is argued that this second suggested

    measure involves lesscomplexity for tied tenants,whomight find itdifficult todecidewhether

    theirpub company is inbreachof theCodeunder the firstoption (i.e.whether theirpostrent

    balance isat leastequaltowhattheywouldretainundera freeoftieagreement,allelsebeing

    equal).

    Themandatory freeoftieoptionwouldbe included in theStatutoryCodeandenforcedby the

    Adjudicator described above. BIS (2013a) acknowledges the particular importance of the

    Adjudicatorssufficient

    enforcement

    of

    the

    Codes

    principles

    under

    this

    option,

    since

    it

    is

    expected

    thatpubcompanieswillincreasetheirtenantsrentunderthefreeoftieoptioninordertomake

    up for their reduced profit levels on pubs for which the beer tie is removed. As a result, the

    introductionofthissecondoptionwouldrequiretheAdjudicatortoensurethatfreeoftierents

    willnotincreasebeyondfairopenmarketlevels(i.e.complywithRICSguidance).

    22

    Department

    for

    Business,

    Innovation

    and

    Skills,

    2013a,

    p.29

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    Modellingtheimpactofproposedpoliciesonpubsandthepubsector 9

    3

    Researchmethodology

    3.1

    TheBIS

    approach

    The consultation document issued by BIS provided a worked example of how to carry out the

    calculationstoderiveanoworseofftiedrentcomparedtothesamepubinafreeoftieposition.

    In this section we describe this process in some depth because it is worth understanding the

    concepts indetail,andwhereandwhywehavedeviated fromsuchanapproach,mainlydueto

    dataissues.

    ThissectionisnotacritiqueofBISsapproach;insteaditismerelyanattempttoclearlyelucidate

    wherewehavebeenconsistentwiththeapproachas initially laidoutbyBISandwherewehave

    implementedchanges. It isworthexplicitly stating that thereareanumberofkeyassumptions

    thatmust

    be

    made,

    which

    we

    have

    found

    almost

    impossible

    to

    validate

    in

    aconsistent

    way

    across

    therangeofstakeholders(oftensimplybecausenoauthoritativedatasetexists,hasexistedor is

    subjecttoanycurrentplanstocollect).Toadegreethisdata,beingonlyrequiredforthisexercise,

    would be a waste of public funding to secure, as the proposed Code itself recognises that

    assessmentwillneedtobecarriedoutonapubbypubbasis,whichwouldnotnecessarilybenefit

    frominformationonnationalaverages.Itisnonethelessakeyweaknessofanyandallattemptsto

    analysethisquestion.

    The BIS approach takes a rent assessment on a tied pub and creates a hypothetical rent

    assessmentifthesamepubwerefreeoftie.

    3.1.1 PubincomeintheBISModel

    IntheBISapproach, inboththe tiedand freeoftiescenarios, revenue isbrokendown intothe

    followingheadings:

    Variouscategoriesofalcoholicandsoftdrinks

    Food

    Accommodation

    Other

    Net

    machine

    income

    Gross profit to the tenant after the costs of purchasing these items is identified. These costs

    includethewetrentpaidtothepubco.Theresidualisthegrossprofit.

    Itshouldbenotedthatnoeffortismadetoidentifywhetheratiedtenantmovingtoafreeoftie

    situation, and benefiting from a higher income (because the wetrent is removed), might pass

    someofthesebenefitsontoconsumersintheformof lowerpricesbecauseofthepreviousOFT

    workwhichdemonstratedtheconsumermarketwascompetitive.

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    3.1.2 Othercosts

    The BIS approach then identifies a number of cost categories23

    , assuming these are constant

    across the two scenarios. To these, in the freeoftie option, are added the value of SCORFA

    payments,which inthetiedscenariorepresentsgoodsandservicesthatarereceivedforfree.In

    essence,

    the

    idea

    is

    that

    the

    costs

    of

    operating

    remain

    constant,

    but

    that

    these

    costs

    are

    shared

    in

    thetiedscenario,whereastheyarewhollythefreeoftietenantsresponsibilityinthisscenario.

    The key issue here is how to value the SCORFA in the two scenarios, when the pubco will

    demonstratesignificantlymorebuyingpowerthananindividualtenant.Ifcostistakenasaproxy

    forvalue(andindeed,inreality,howdoweexpectthepubcotoprovideanassessmentofwhatit

    wouldcostsomeoneelsetopurchaseequivalentserviceswithoutbenefittingfromtheeconomies

    of scale of the pubco), then this implies that the value of the SCORFA added to the costs of

    operatinginafreeoftiescenarioneedstobehigherthanthoseusedinthetiedscenario.Inline

    witheconomiesofscalewehaveobservedinotherindustrialcontexts,weconsideritlikelythata

    pubcobuying services for severalhundredpubs shouldbeable to securepricesat leasta third

    lower than each individual pub making their own arrangements. For example, the BBPA have

    quotedtousthatwheretheaveragecostofprovidingSCORFAforoneoftheirmemberstoatied

    pubisaround13,000,thecosttoanindividualtenantofthesameservicesintheopenmarketis

    estimatedataround20,000,whichisbroadlyinlinewiththis.

    SCORFA is an incredibly contentious figure, with a wide variety of estimates from different

    sources,whichprobablydifferinalargepartaccordingtowhichelementsofthepubcossupport

    areincluded.Wehaveidentifiedthefollowingestimatesinourstudy:

    In2009,anumberofthesmallerbrewingpubcompaniessuggestedvaluationofSCORFA

    of 15,000 per pub (Independent Family Brewers of Britain submission to European

    Commission DirectorateGeneral for Competition, cited in Department for Business,

    Innovationand

    Skills,

    2013b)

    In2009, ina submissionbypub companies to theOFT in response toCAMRAs super

    complaint, an estimate of 6,0008,000 on average per pub per year (quoted in

    DepartmentforBusiness,InnovationandSkills,2013b)

    IntheOFTsfinaldecisiononCAMRAssupercomplaint24

    ,SCORFAwascalculatedonthe

    basisof including itemssuchasbuyingdiscounts (for itemsotherthandrinks),business

    development assistance (such as training and legal support through business

    development manager), investment and centralised technical and compliance services,

    including business planning, development and marketing advice, and training but

    excluding costs related to building repairs (which is in line with our inclusion of these

    costs

    in

    the

    capital

    expenditures).

    The

    OFT

    estimated

    that

    the

    average

    costs

    to

    pub

    companies ofproviding this support is1,500per year25

    , although theynote that this

    mightbesubstantiallyhigherinindividualcases.

    23Wages,salariesandotherstaffcosts,rates,utilities,repairs,maintenanceandrenewals,buildinginsurance,marketing

    andpromotioncosts,telephony,consumables,cleaning,professionalfees,bankcharges,depreciationandinterest,and

    miscellaneouscosts24

    OfficeofFairTrading,2010

    25

    See

    paragraph

    5.154,

    p.

    123

    of

    Office

    of

    Fair

    Trading

    (2010).

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    profitwhichthepubcoreceivesfromthepubinquestion.Ifitreducesprofittoapointthatitis

    negativethenthepubisnolongerviable,evengiventhesamelevelofoperatingmargin.Wecan

    illustrate this in the following simple example based on the worked example in the BIS

    consultation27

    :

    Table3:

    Example

    balance

    sheet,

    based

    on

    BIS

    sample

    rent

    assessment

    statement

    Costs/Revenuecategory

    Revenue

    /profit

    Costs

    Commentary

    Salesrevenue 265,000

    Salescostsexcludingwetrent (93,500)

    Operatingcosts (85,065)

    Operatingmargin 86,435Thisisthesumsharedbetweenthe

    pubcoandthetenant

    Corporateoperation&management

    fees(includingSCORFA)(14,500)

    Indicativeestimatebasedonaverage

    ofdatasuppliedbypubcos.

    Maintenancecosts

    (10,000)

    Indicative

    estimate

    based

    on

    average

    ofdatasuppliedbypubcos.

    Debtservicingcosts (30,000)Indicativeestimatebasedonaverage

    ofdatasuppliedbypubcos.

    Overallmargin 31,935Thisisthetotalprofitafterthetotal

    costs

    Tenantprofitshare 28,518

    Pubcoprofitshare 3,417

    Note:LondonEconomicscalculations

    Whilstitisimportanttonotethatthesebroadaverageshavebeensimplyappliedtoapreexisting

    examplefrom

    the

    BIS

    consultation,

    that

    is

    not

    to

    say

    that

    this

    pub

    is

    necessarily

    aperfect

    average

    pub in termsof its incomeandoperatingcosts.Theworkedexample fromtheBISConsultation,

    whichproposed forthispubatransferof10,875fromthepubcotothetenanttodelivera no

    worseoffoutcomewould involvedriving thepubco intoa lossmakingpositionon thispub.As

    such,theviewthatthepubcotakesxthousandpoundsoutofapubhastobemeasuredagainst

    thecosts they face fromthispub.Oneshould look toestimatetheprofit theymakeperpubto

    determinewhetherthetenant isbeingtreatedfairly.Nevertheless,whenpubsbecomeunviable

    forthepubco,itisnecessarytopresumethatatleastsomeofthosepubswillshut.

    Thepubcowillnecessarilyneedtotakealongtermviewinthistypeofsituationonapubbypub

    basis,takingaccountoflongtermprofitability,butalsoalternativelandusagevalues,particularly

    ifapub

    becomes

    loss

    making,

    and

    looks

    likely

    to

    remain

    loss

    making

    for

    the

    foreseeable

    future.

    In

    thisexample,atransferofthistypeinamediumtermtenancy(suchasweseeinthetiedsector),

    would result in this pub becoming unviable for the pubco to continue to operate unless the

    existingdebtservicing,maintenanceandcorporatecostsfacedwerereduced.28

    Apubbecomingunviableforthepubcohastwoeffects:

    27DepartmentforBusiness,InnovationandSkills(2013a),p.48.

    28Primaryamongstthese,andonaveragelargerthantheothercostscoveredbythepubcocombined,isthecostofservicingthedebt.

    Whilstsomeofthepubcoswehavetalkedtoarecurrentlyintheprocessofrefinancingtheirgeneraldebtportfolio,weanticipatethat

    thisis

    likely

    to

    make

    adifference

    of

    at

    most

    afew

    thousand

    pounds

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    Pubcosare likely todivest themselvesofapub theydonot findviable,but itdoesnot

    necessarilyshut.Itmayinsteadbetakenonbyadifferentorganisationorindividual,who

    maybeable toaccess favourabletermsonthedebtrequiredtopurchasetheasset.To

    maintain consistency and comparability with previous studies, we have assumed that,

    about twothirdsofdivestedpubsendup leaving the sector.However, this sectorhas

    been

    through

    a

    period

    of

    divestment

    for

    those

    pubs

    where

    revenues

    have

    not

    been

    sufficient to cover total costs (includingdebt servicingandmaintenance),whereas this

    policy compels pubs to devote a greater share of their revenue to profit rather than

    coveringcosts.Assuchtherehastobeanexpectationthatopenandhonestnegotiations,

    basedon the transparent sharingofdatawill lead tomoderated requests for reduced

    rentalsby tenants in the faceofanexpectationofclosure if theypush too far in their

    request.There isclearlyamiddleground formanypubswhere profits couldbemore

    equitably shared, although one must consider the profit made by the tenant and the

    pubcointhesamelight;afterthefullcoverageofcosts.

    Theshuttingofpubsforcesconsumerstomovetoadifferentvenue.Thesemayinclude

    anotherpub,analternativevenue(e.g.club),orthehome.Alternatively,pubclosuremay

    resultin

    the

    individual

    stopping

    drinking

    entirely.

    Despite

    these

    numerous

    leakages

    of

    demandfromthepubsector,itisstillnecessarytoassumethattheremainingpubsmay

    seesales increase tosomedegree,compensatingboth thepubcoand the tenantmore

    thanbefore.Wehaveattemptedtomodelthiseffect,whichwouldmitigatethenumber

    ofunviableandthusclosedpubs,asaresultofthisproposedreform.

    3.2 TheLondonEconomicsapproach

    Ourapproachhas tobedrivenby theavailabledata.At thepresent time,noneof the relevant

    pubcos systematically collectdata from their tenantson the valueof sales,or the costbaseof

    theiroperation.

    It

    is

    therefore

    not

    possible

    to

    observe

    an

    accurate

    estimate

    of

    the

    divisible

    balance.

    The pubcos do, however, collect actual values for wetincome, including wetrents, dryrent,

    gamingincomeandotherincome,whichwecanmakeuseof.However,thisdataisinsufficientto

    produceabottomupcostingofthefreeoftiealternative.

    It is worth noting at this point that several stakeholders interviewed by us have their doubts

    whetheracomparablefreeoftieestimatecanexistconceptually.Onemajorpointdrawnfrom

    theseconversationsisthatdryrentsarecalculatedbyRICSsurveyorsusingcomparablelocalpubs

    as benchmarks, but the idea of comparable means that a tied pub would not be considered

    comparable to a freeoftie pub and vice versa, because of the large number of (potentially

    unquantifiable)countervailingeffects,suchaswetrents,SCORFA,andwhetherornotthetenant

    wouldbecomeresponsibleformaintenance inthefreeoftieoption.Wedoconsiderthatakeyrisk toBIS in relation to thispolicy is exactly how such assessmentswill be carried out in a

    transparentwaythatisnotoverlyreliantonassumptionsthatmaynotmaterialiseorchangeover

    time.

    The lackofabottomupcosting toestimate the impactofmoving froma tied toa freeof tied

    state,orwhatleveloftransferwouldberequiredtodeliverthenoworseoffstatustargetedby

    theproposedregulatorychange,meansthatwehavehadtoassumearangeoffeasiblevaluesfor

    this transfer to testpotential impacts.Providinganevidentialbaseora theoretical rationale for

    theseisextremelychallenging,inpartbecause:

    Identifyinganyfeasibledatasourcetousetocreateanestimatehasbeenchallenging

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    Conceptually,shouldwemodela flat averagetransfer forallpubs,orshouldwescale

    thisbysize?Simplyput,ifatenantinasmalltiedpubis5,000worseoffthanafreeof

    tieequivalent,shouldhereceivelesstransferthanatenantsimilarlyworseoffinalarge

    tiedpubthataccruesmorerevenue?Isitfairtoassumethattenantsinsmallerpubshave

    asmallergapbetweentheircurrentpositionandanoworseoffpositionthanatenant

    in

    a

    larger

    pub?

    It

    is

    actually

    easier

    to

    make

    the

    opposite

    argument,

    that

    in

    a

    large

    revenuepub,thereismoreprofittoshare,sothetenantinalargetiedpubshouldhavea

    smallergapbetweenhiscurrentincomeandanoworseoffincomethanalowrevenue

    pub, where the pubco will still be looking to cover their costs, which may not be

    correlatedwithrevenue:

    Maintenancecostsareexpectedtobecorrelatedwithpubsquarefootage,which

    maynotbe correlatedwith revenue, anddependon location andneighbouring

    facilities.29

    Contract management costs may be a fixed cost, and therefore constant

    irrespectiveofrevenue.

    There isanargumentthat largepubsalreadyaccruing largerevenuesareableto

    copewith

    the

    costs

    that

    fall

    on

    them

    with

    greater

    ease

    than

    smaller

    pubs,

    and

    it

    may be logical therefore to argue that where pubcos provide support through

    SCORFAtopubsthisislikelytobetargetedonsmallerpubs.30

    Debtservicingcostsarelikelytobecorrelatedtorevenue.

    Ascanbeseen,thereisnounambiguousanswertothequestionwillthetransferfrompubcoto

    tenantbecorrelatedwithrevenue?Wecannotevenaprioriidentifywhetherthisrelationship,if

    itdoesexist,ispositiveornegative.

    Candryrentsgonegative?Ifatenantinasmalltiedpubis5,000worseoffthanafree

    oftie equivalent, but his dryrent is only 2,000 (possibly because in his case the

    negotiatedsettlement

    is

    ahigh

    wet

    rent

    and

    low

    dry

    rent),

    then

    can

    dry

    rent

    only

    be

    reducedtozero,orcanitgonegativetomakehimnoworseoff?

    Ourapproach,therefore, isbasedoncomparingpubcorevenueandcosts inasimplebreakeven

    analysis. At the margin, when we apply a transfer from the pubco to the tenant we can then

    identifywherepubsmove fromdeliveringpositivenet revenues tonegativenet revenues.This

    analysis therefore identifies these pubs that are potentially likely to be divested under each

    scenario.Thefollowingpointsarise:

    In the baseline data there are already a number of pubs which have costs exceeding

    revenuesandarethereforecandidatesfordivestment.This isbecausethepubsector is

    experiencinglong

    term

    shifts

    in

    consumer

    behaviour

    that

    are

    reducing

    demand.

    We

    excludethesefromourresultsasitwouldbeinaccuratetoallocateanyresultantclosures

    fromwithinthisgrouptobeingcausedbythepolicy.Instead,weidentifyonlythosepubs

    whichmovefrompositivenetprofitstonegativenetprofitsasaresultoftheintroduction

    oftheabovedescribedpolicyoptions.

    29Twopubswiththesamefootprint,oneinacitycentreandtheotherinanisolatedvillage,willhaveverydifferentrevenues.

    30ThisargumentimpliesthegapbetweenwetrentandSCORFAinpubswithlowerrevenuesmaybelowerandwouldsupportthecase

    thatwe

    should

    scale

    by

    size.

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    In the baseline data there are some pubs with negative income for the pubco. In

    consultation with the pubcos we believe these to be those which are currently

    transitioning from one tenancy to another, or otherwise in some form of special

    measures. As this is a normal churn within the sector, including those which may be

    divested,wehavetakenthese intoaccountbyretainingthem inoursample,aspartof

    the

    baseline.

    As

    they

    already

    demonstrate

    negative

    profits,

    they

    will

    not

    show

    a

    change

    in

    stateasaresultofthepolicy.

    3.3 Datacollection

    3.3.1 Collectionprocess

    LondonEconomicshasreceiveddatafromanumberofpubcos,withresponseseachcontaininga

    randomsampleof300400anonymisedpubs.Thissamplehasbeendesignedasfollows:

    We asked pubcos to provide a sample with 3040 pubs from each decile of their

    population

    of

    pubs,

    where

    the

    pubs

    are

    ordered

    by

    income

    for

    the

    pubco.

    Weaskedpubcostoensurethattherewasageographicalspreadofpubsrepresentative

    oftheirdistribution.

    Informationcollectedfrompubcompaniesforeachpubwas:

    Wetrent

    Dryrent

    Gamingrevenue

    Otherrevenue

    Rentpaidtofreeholderwherethepubcodoesnotowntheproperty

    Managementandoperationcostsincurredbythepubcoinrelationtothepub

    Maintenancecosts

    Debtservicingcosts

    Itisworthaddressingeachoftheseinmoredetail,asthedefinitionofeachisimportant:

    Wetrentthisistakenastherevenueforthepubcofromwetsalesbythepub.Thiscan

    benegativeasthisisanetfigure.Inthecasewherebeersalesarelow,forexampleifthe

    pub isundergoingaperiodofmaintenance,costs relatingtotherentalofthebeer line

    assetscanexceedtherevenues,whichweseeinasmallnumberofcasesforeachpubco.

    Dryrentthisistakenasthepropertyrentalpaidbythetenanttothepubco.

    Gaming

    revenue

    this

    is

    the

    income

    for

    the

    pubco

    from

    the

    gaming

    machines

    in

    the

    pubs. The operational position on gaming income changed during the duration of our

    study, with the pubcos voluntarily agreeing to remove the gaming income from the

    divisiblebalancecalculationundertheirvoluntarycodes.Broadly,olderleaseswherethe

    renthasnot recentlybeen reviewedmay stillbepaying a rent thatwas assessed in a

    different way, but income is now generally split three ways between the tenant, the

    pubco and themachine supplier,anddoesnot feed intodivisiblebalance calculations.

    However,ifthesiteisfreeoftieformachines,100%ofthemachineincomewasincluded

    inthecalculationofrent,asnomachineincomewouldbetakenatsourcebythepubco.

    OtherrevenueSpecialcasesandotherincomesforthepubcofromapub.

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    Rentpaidtofreeholderwherethepubcodoesnotownthepropertysomepubcos,as

    wellasusingdebtto financetheacquisitionofpubproperties,or indeedhavereached

    the pointof havingpaid thesedebtsoff, also leasepubproperties from a thirdparty,

    paying the rentalon these in lieuofdebtservicingcosts.Forpubcos thatwereable to

    providethisinformationtousweallocatedtheleasecostsinplaceofdebtservicingcosts

    for

    that

    pub.

    For

    those

    pubs

    that

    were

    not

    able

    to

    break

    this

    cost

    out,

    this

    cost

    was

    includedinmanagementandoperationcostsandallocatedacrossallpubs.

    ManagementandoperationcostsincurredbythepubcoinrelationtothepubThese

    wereprovidedaseitheraggregatesforthewholefirm,orbrokendownonapubbypub

    basis.

    Maintenance costs These were provided as either aggregates for the whole firm, or

    brokendownonapubbypubbasis.Thekeydifficultyisthatthecapitalcostsofthefirm

    fallintothreemainparts:

    Maintenanceonexistingpubs

    Renovationofpubs intheestatetobringthemback intoaserviceablecondition

    andremainapub

    Purchasingnewpubs

    Whilstthereislittleactivityinthethirdofthesecategories,thefirsttwoexistandthereis

    anargumentthatweshouldattempttoexcludethecostsofrenovatingrundownpubs

    fromthecostsincurredonserviceablepubsinoperation,asthiscostinnotreflectiveof

    thetruecostsofoperatingandrunningthispubtoworkoutafairdivisionofprofits.We

    haveincludedthiscostfortworeasons.First, inapracticalsense,it isnotpossiblefrom

    the data we have to separate out this cost, and therefore we would need to apply a

    roughandreadyassumptionofwhatshareofapubcocapitalcostsisrenovationcosts,

    weakeningtherobustnessofouranalysis.Secondly,fromageneraltheoreticalpoint,we

    cannot thinkof apubsprofitability anda fair allocationofprofitswithout recognising

    thatthere

    is

    atemporal

    dimension

    to

    this

    question,

    and

    that

    along

    term

    property

    owner

    (thepubco)hastohavea longertermperspectivethanashorttermtenant.Thepubco

    hastofundrenovationworkofthistypeorwatchadeclineintheirestate.Itcaneitherdo

    this by laying aside cash every year into a sinking fund to pay these costs as they

    emerge,orpaythesecostsastheyareincurred.Eitherway,thislongtermcosthastobe

    fundedfromthepubcosrevenuestreamsfromitspubs.Thisappearstoustobethecore

    differencebetweenthosewhoarguetenantshaveabaddealandthosewhoarguethe

    pubcos are struggling; the first group conceptualise the pub as an operation in the

    present, whereas the pubco conceptualises the pub as an operational unit of a larger

    business,whichalsohastomaintainanestateand fundcorporatebranding,marketing

    andotherservices.Thissecondviewappearstoustobejustified,sowehaveallocatedall

    capitalcosts

    to

    the

    pubs.

    Debt servicingcosts Thesewereprovidedaseitheraggregates for thewhole firm,or

    broken down on a pub by pub basis. Again here, in the same way as described with

    maintenanceandrenovationcostsabove,thereisanargumenttosuggestthatthedebt

    servicingcostsshouldbe limitedto interestpayments, leavingtheprincipaltooneside.

    This appears to us to suffer from the same arguments as presented above for the

    maintenance costs. Whilst the pubco could only cover the interest charges from their

    pubs,and indeed for thosepubsthatbecomeunviablethismaybeasensible firststep

    approach, the longtermprincipalof thedebtmustbe repaid for thepubco to reacha

    position where it can significantly improve the longterm viability of the pubco by

    significantlyreducingdebtservicingpayments. Indeed,duringthecurrentperiodof low

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    and stable interest rates this is almost the optimal time to reduce debt levels before

    interestratesrise. Inthecasewheredebtprincipal isnotpaidoff, if interestratesthen

    rose we would expect to enter another cycle of divestments by pubcos, affecting the

    longtermstabilityofthesector.Takingalongtermview,assuch,itisappropriateforus

    toincludethefulldebtservicingcostsinthisanalysis.

    Insomecases,negativeornullvaluesaregivenforrevenuefigures.Wehavebroughtthesetothe

    attentionofpubcosandsoughtclarificationontheirinterpretation.Ingeneral,theseappeartobe

    netcostsderivedbyapubneedingtopayservicechargeorbeerlinechargesforaperiodwhilsta

    pub is not in operation (i.e. closed for maintenance or between tenants). In general, these

    negativesaresmall.

    3.3.2 Costallocation

    Because manypubcosprovided their cost data in aggregate formwe carriedout the following

    stepstocreatepubleveldataforeachdataitem.

    The aggregate costs are divided by the aggregate number of pubs owned by the firm, and

    multipliedbackupbythenumberofpubsinthesampletoproduceasampleaggregatecost.

    As a first step, management and operations costs, and maintenance costs are divided equally

    between allpubs in the sample,except that themaintenance coston leaseholdpubs isdown

    weightedbyaquartertoreflectthetransferofsomemaintenancerisktothefreeholder.Thetotal

    debt servicing cost is scaledaccording to thenumberofnonleaseholdpubs in the sampleand

    dividedequallybetweenallnonleaseholdpubs.Forleaseholdpubs,weassumenodebtservicing

    costs,however,wedoincludetheamountofrentpaidbythepubcotothefreeholderasacost.

    Thisprocess

    delivers

    an

    aggregate

    imputed

    cost

    to

    the

    pubco

    for

    each

    pub

    to

    be

    compared

    against

    the aggregate declared revenue. This linear transformation of the cost data produces a larger

    numberofunviablepubs,thanexpected.

    3.3.3 Costcalibration

    Expectedratesofunviability

    UsingevidencefromtheBISconsultationdocumentthatnetpubclosuresare18aweek,froma

    baseof51,000pubs,thissuggestsanannualnetclosurerateof939pubsayear,or1.8%ofthe

    base.

    As discussed above, assuming that tied pubs shut at the same rate as freehold and freeoftie

    pubs,withtwothirdsofunviablepubsremainingclosed,this impliesanunviabilityrateof2.7%.

    However, assuming pubcos take a longerterm view (demonstrated through renovation

    expenditure etc), and with the capacity to support a pub for a short period of lower revenue

    throughcoveringonlytheinterestonthedebtservicingcosts,wehavemadeanassumptionthata

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    pubcowillonly releaseapubwhich isnotable to return toprofitwithin fouryears31

    .We thus

    calculateabaseunviabilityrateof10.8%32

    .

    Giventhat inaflatallocationofcoststopubs,farmorepubswouldbeunviablethanthistarget

    number,wecalibratedthedatabyapplyinganadjustmentfactorontothecostallocation,scaled

    according

    to

    the

    revenue

    of

    each

    pub,

    with

    the

    costs

    multiplied

    by

    the

    adjustment

    factor

    for

    each

    pubsothathigherincomepubstakealargershareofthecosts.Thisisintuitive,ashigherincome

    pubswouldbelikelytohavealargerfootfall,andbelocatedinhighcostareas(towncentresetc),

    implying higher debt servicing costs (and maintenance costs). The key constraint on this re

    allocation of costs to deliver the target unviability rate in the basecase is that the average

    adjustmentfactormustbe1,sothatthetotalcostsacrossallpubs isequivalenttothe imputed

    sampleaggregatecostbase

    3.4 Modelsetup

    3.4.1 Scenarios

    Threeofthemodelinputshavebeenconstructedtotakearangeofvaluestoallowustogenerate

    scenariostoreflecttheuncertaintyintheevidencewehavecollected.Thesethreefactorsareas

    follows:

    SCORFA

    SCORFAtakesbasicvaluesof1,000,1,500,and2,000reflectingontheOFTestimateandanup

    rateonthistoreflectinflationarypressuressince2010,andadownratetoaccountforanycost

    savingefficienciesthepubcosmayhavebeenabletogenerateinthisperiod.

    Inaddition,industrystakeholdersinterviewedforthepurposeofouranalysisindicatedarguments

    infavourofanegativerelationshipbetweenthevalueofSCORFAapubcoprovidestoatenantand

    the income which that tenants pub produces for the firm. Particularly, it appears that pubcos

    grantlargerfinancialsupporttothosepubswhichaccruelessincomeandarethereforelesslikely

    tobeabletocovertheexpenses included inSCORFAthemselves.Toaccount forthispossibility,

    we divided the sampled pubs into three groups depending on their income (i.e. based on 33rd

    incomepercentiles).Whereasthosewhoseincomerangedbetweenthe33rd

    and66th

    percentileof

    incomewouldsimplyreceiveoneofthebasicSCORFAvalueslistedabove,thoseinthelowincome

    groupwouldreceive150%ofthisbasicvalue; incontrast,those inthehighincomegroupwould

    beassignedonly50%ofthebasicvalue33

    .

    Hence, to provide a realistic and wide range of SCORFA, we allow for variations in the basic

    SCORFAestimatestoaccountforinflation,potentialpubcosavingefficiencies,aswellasindividual

    pub

    income.

    31Thefouryearassumptionisbasedonourconsultationwithstakeholders.

    32

    33Toprovideanumericalexample,assumingabasicSCORFAvalueof1,000,alowincomepubwouldreceive1,500,amiddleincome

    pub1,000,andapubwithhighincomeonly500inSCORFA.

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    These three inputs can be combined to construct 36 distinct scenarios representing different

    potentialoutcomes.

    3.4.2 Modellingthesuggestedpolicyoptions

    We

    have

    modelled

    five

    distinct

    options

    Statusquo

    Revenue and costs remain the same and the percentage of unviable pubs is

    calibratedto10.8%

    Policyoption1withoutguestbeer

    Dryrentisadjusteddownwardunderthenoworseoffrule

    Policyoption1withguestbeeroption

    Wetrentdecreasesby38%whichistheassumedguestbeershare35

    Dryrent increasesbyaproportionof the increase in thepubsdivisiblebalance

    (equalin

    this

    case

    to

    the

    decrease

    in

    wet

    rent)

    Dryrent isadjusteddownwardunderthenoworseoff ruleusing thedryrent

    adjustmentassumption

    Policyoption2whereallpubsgofreeoftie

    WetrentiszeroforallpubsbutnowtenantshavetopaySCORFAandcapitalcosts

    themselves36

    SCORFAisassumedtobe1.5timesmorecostlytotenantsthantopubcosdueto

    economiesofscale

    Dryrentincreasesusingthedivisiblebalanceassumption

    Policyoption2wheresomepubsgofreeoftie

    Pubsgo

    free

    of

    tie

    ifwhat

    they

    would

    gain

    in

    wet

    rent

    exceeds

    what

    they

    would

    havetopayinSCORFAandcapitalcosts

    Pubsthatgofreeoftiehavethesameoutcomeasinoption(d)andpubsthatdo

    nothavethesameoutcomeasinoption1withoutguestbeer.

    3.5 Employmenteffectsofclosure

    Whenapubclosesarelativelysimpleequationcalculatesthenumberofjobslost.Usingdatafrom

    theBBPAsBeerandPubSectorRegionalImpactAssessmentcompletedbyOxfordEconomics37

    ,

    35Itisassumedthatpubswillseektomaketheirtopsellingbrand(almostinvariablyalager)theirguestbeer.Whilstthepolicymaybe

    designedtosupportcraftbeersandlocalrealalesweseethisasexceedinglyunlikely.Datawehaveseenfromexpertsourcessuggest

    standardlagersalesarenormallybetween35%and40%ofwetsales36

    Takinganexampleofapubco that retains responsibility for repairs to thepub,andwhich delivers this througha large facilities

    managementoperationtoseveralthousandpubs,wecanseethevaluetothetenantofthisservice,butwecannoteasilyimputethe

    costforafreeoftietenant(whomayultimatelybeaskedtotakethisresponsibilityonthemselvesandwouldbeforcedtopayinthe

    openmarket).Assuch,weconsiderthatfortheoptionswherethetiedpubremainsatiedpub(theactivationofthecode),therewould

    benochangeinthecontractualmodelandthepubcowouldstillincurthemaintenancecosts.Forthefreeoftieoption,wewouldneed

    toattempttomodelthe increase incostsapubwouldface if itwasattempting topurchasetheseservicesthemselves,asunderthe

    standardfreeoftiecontractualterms.Thiswouldhaveakeysecondaryeffectinthatweshouldassumethatcostsavingsdeliveredby

    thepubcosbuyingpowertoanytiedpubswhichremaintiedpubswouldfall,butwouldfalllessthanproportionatelyduetothepubco

    losingeconomiesofscaleandthereforebuyingpower,whichwould implyhigherunitcosts.Othersectorswehavereviewedsuggest

    thatadropindemandforaserviceof7%wouldincreaseunitpricesbyaround1%,butwehavenotincludedthisinouranalysistoas

    wefelt

    it

    was

    important

    to

    focus

    on

    the

    key

    secondary

    effect

    of

    demand

    shifting.

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    which identified an average of five fulltime direct employees per pub38

    . This figure excludes

    indirectemployment,butgivenmanyof theseare insupport industries thatmaynot reduce in

    scale (a delivery van stillneeds the samedriver and crewman even if theyundertakeone less

    delivery),wehavedecided tonot take intoaccount thepotential indirect laboureffects,or the

    secondordereffectsofthealternativeuseofthepropertyorthealternativespendingofthe40%

    of

    sales

    that

    moves

    outside

    the

    pubs

    sector.

    37OxfordEconomics,2012

    38NotethattheoriginaldataprovidefulltimedirectemploymentfortheUKpubandbreweryindustry,intotalandbyregion.Forthe

    purposeofouranalysis,basedonthegeographicalrangeofthesuggestedpolicyoptionswetookasimpleaverageoffulltimedirect

    employment perpubacrossallEnglishregionsandWales,thusexcludingScotlandandNorthernIreland.

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    Modellingtheimpactofproposedpoliciesonpubsandthepubsector 22

    4

    Resultsandconclusions

    4.1

    Whymight

    apub

    close?

    Theproposalsunderdiscussionaregenerallycharacterisedassimplyreallocatingprofitfromthe

    pubcompany(pubco)tothetenant,so ifthere isonlyaredirectionofprofitfromoneagentto

    another,whyshouldthischangetheviabilityofthepub?Theanswer isthatthediscussiondoes

    notrevolvearoundprofitbutratheraroundoperatingmargin,whichisadifferentconcept.

    Profit is the residual from revenue after all costs have been covered. Operating margin is the

    revenueremainingafterfrontlineoperationalcostshavebeenpaid.Thedifferenceisthatwhilsta

    pubmaybeoperationallyviable in termsof the revenueexceeding theoperatingcostsand the

    costofsalegoodsthatarefacedbythetenant,therearefurthercoststhatmustbeconsidered,

    whichare

    currently

    borne

    by

    the

    pubco,

    including,

    as

    explained

    above,

    capital

    costs

    (e.g.

    maintenance), and debt servicing costs (i.e. the interest on the debt used to purchase the

    property).

    For thepubco, theposition is relatively simple. Income from thepubneeds tobe sufficient to

    coverthesecosts,andthemanagementcostswhichthepubcofacesaroundtheseelementsand

    thecontractwiththetenant,aswellascoveringthecostofanySCORFAprovisions.Iftheincome

    from thepub fallsbelow theaggregateof these, thepubmaycontinue toappearviable to the

    tenantbutwouldnolongerbeviableforthepubco,whichwouldbeforcedtodivestthisasset.

    4.2 Modelledoptionsandresults

    Wehavemodelledfiveoptions:

    Thecurrentbasecase

    ImplementingtheCode,butnotallowingaguestbeeroption

    ImplementingtheCodewiththeguestbeeroption

    Allowingtenantstogofreeoftie,withalltenantstakingthisoption

    Allowing tenants to go freeoftie, but only doing so if it improved their financial

    position39

    .

    Wehavemodelledtheseusing36scenarios,basedonthekeyvariablesofthevalueofSCORFA,

    thedivisible balancepercentage and thedryrent adjustment. The following tablespresent the

    numberofpubswhichbecomeunviable,thenumberofpubsweexpecttocloseandthenumberofjobsweexpecttobelostasaresultofthepolicyandperscenario,takingintoaccountonlythe

    firstordereffects.

    4.2.1 Firstordereffects

    39ThevastmajorityoffreeoftiepubsareresponsibleformaintenanceanddonotreceiveSCORFA,whichmeanstheadditionalincome

    frombeing

    free

    of

    the

    wet

    rent

    needs

    to

    exceed

    the

    sum

    of

    these

    for

    atenant

    to

    wish

    to

    use

    the

    option.

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    4Resultsandconclusions

    LondonEconomics

    Modellingtheimpactofproposedpoliciesonpubsandthepubsector 23

    Table4: Numberoftiedpubsbecomingunviableanddivestedbypubcos(firstordereffects)

    underdifferentscenarios

    Scenario SCORFA

    value()

    Divisible

    balance

    value

    Dryrent

    adjustment

    value

    Option1

    noguest

    beer

    Option1

    guestbeer

    Option2

    freeof

    tie

    (all)

    Option2

    freeof

    tie

    (optimised)

    1 1,000 35% 1% 2,300 8,000 9,500 9,600

    2 1,000 35% 5% 4,100 9,000 9,500 9,700

    3 1,000 35% 10% 6,800 10,400 9,500 9,900

    4 1,000 35% 15% 7,200 11,500 9,500 10,000

    5 1,000 50% 1% 2,300 6,800 8,500 8,600

    6 1,000 50% 5% 4,100 8,200 8,500 8,700

    7 1,000 50% 10% 6,800 9,500 8,500 8,900

    8 1,000 50% 15% 7,200 10,700 8,500 9,000

    9 1,000 65% 1% 2,300 5,700 6,900 7,000

    10

    1,000

    65%

    5%

    4,100

    7,300

    6,900

    7,100

    11 1,000 65% 10% 6,800 8,700 6,900 7,300

    12 1,000 65% 15% 7,200 9,900 6,900 7,300

    13 1,500 35% 1% 2,300 8,000 9,400 9,500

    14 1,500 35% 5% 4,100 9,000 9,400 9,600

    15 1,500 35% 10% 6,800 10,400 9,400 9,800

    16 1,500 35% 15% 7,200 11,500 9,400 9,900

    17 1,500 50% 1% 2,300 6,800 8,400 8,500

    18 1,500 50% 5% 4,100 8,200 8,400 8,600

    19 1,500 50% 10% 6,800 9,500 8,400 8,800

    20 1,500 50% 15% 7,200 10,700 8,400 8,900

    21 1,500 65% 1% 2,300 5,700 6,900 7,000

    22

    1,500

    65%

    5%

    4,100

    7,300

    6,900

    7,100

    23 1,500 65% 10% 6,800 8,700 6,900 7,300

    24 1,500 65% 15% 7,200 9,900 6,900 7,400

    25 2,000 35% 1% 2,300 8,000 9,200 9,400

    26 2,000 35% 5% 4,100 9,000 9,200 9,500

    27 2,000 35% 10% 6,800 10,400 9,200 9,800

    28 2,000 35% 15% 7,200 11,500 9,200 9,900

    29 2,000 50% 1% 2,300 6,800 8,300 8,400

    30 2,000 50% 5% 4,100 8,200 8,300 8,500

    31 2,000 50% 10% 6,800 9,500 8,300 8,800

    32 2,000 50% 15% 7,200 10,700 8,300 8,900

    33 2,000 65% 1% 2,300 5,700 6,900 6,900

    34

    2,000

    65%

    5%

    4,100

    7,300

    6,900

    7,100

    35 2,000 65% 10% 6,800 8,700 6,900 7,300

    36 2,000 65% 15% 7,200 9,900 6,900 7,400Source:LondonEconomics'analysis

    Thenexttabletakesaccountofthefactthatcurrentbestestimatessuggestthataroundtwothirds

    ofthosepubsdivestedbypubcoswillclose,withonethirdbeingreopenedasapubbyadifferent

    agent.Thetableabove,therefore,showsthe impactonthepubcos,and the tablebelowshows

    theimpactonthepubsectorasawhole.

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    4Resultsandconclusions

    LondonEconomics

    Modellingtheimpactofproposedpoliciesonpubsandthepubsector 24

    Table5: TotalnumberoftiedPubsclosingasaresultofthepolicy(firstordereffects)

    Scenario SCORFA

    value()

    Divisible

    balance

    value

    Dryrent

    adjustment

    value

    Option1

    noguest

    beer

    Option1

    guestbeer

    Option2

    freeoftie

    (all)

    Option2

    freeoftie

    (optimised)

    1 1,000 35% 1% 1,500 5,300 6,400 6,400

    2 1,000 35% 5% 2,700 6,000 6,400 6,500

    3 1,000 35% 10% 4,600 6,900 6,400 6,600

    4 1,000 35% 15% 4,800 7,700 6,400 6,700

    5 1,000 50% 1% 1,500 4,600 5,700 5,700

    6 1,000 50% 5% 2,700 5,500 5,700 5,800

    7 1,000 50% 10% 4,600 6,400 5,700 5,900

    8 1,000 50% 15% 4,800 7,100 5,700 6,000

    9 1,000 65% 1% 1,500 3,800 4,600 4,700

    10 1,000 65% 5% 2,700 4,900 4,600 4,700

    11

    1,000

    65%

    10%

    4,600

    5,800

    4,600

    4,800

    12 1,000 65% 15% 4,800 6,600 4,600 4,900

    13 1,500 35% 1% 1,500 5,300 6,200 6,300

    14 1,500 35%